Chain Operation Will Become The Main Direction Of The Future Retail Industry Of Casual Wear Brand.

Our country market economy Late start, and the form of chain sales has only appeared in recent years, but it has made great progress over the past ten years. According to the data released by the third China chain industry conference in Shanghai, the growth rate of the chain business in the whole country is very significant, no matter from the sales volume, the number of enterprises and the number of shops. By the year 2000, the number of chain stores and shops has increased by more than 7 times in 5 years, and the sales volume in 2000 is more than ten times in 1995. It can be seen that the annual growth rate of chain store sales is much higher than that of the total retail sales of the whole society. On the other hand, the form of chain sales has also become an important way to promote the mutual penetration of capital in manufacturing and retailing industries. The manufacturing industry develops chain stores on the basis of enterprise brand, while promoting its own sales growth, at the same time, it promotes the brand of enterprises, and forms a brand new sales channel -- chain operation. The retail industry will attract the famous brand manufacturing industry at home and abroad to cooperate with it and win a win-win situation in the form of developing professional chain stores. The mutual penetration of commercial capital promotes the healthy development of chain operation, and having a perfect sales network will become an intangible asset of chain operation enterprises, or even be regarded as an investment means to develop. In summary, Chain operation It will become the main selling channel of the brand retail industry in the future.

At present, various kinds of casual wear shops are emerging one after another. More and more storefront forms and display effects play a different role in promoting clothing sales. Casual wear shop is not only a place for clothing sales, but also an important way to display all kinds of leisure brand image. Leisure clothing stores become their consumer groups, especially the first place for young people to shop, providing young people with an interactive space to capture fashion information and pursue individuality. "Commercial building sites are no longer the last part of a simple circulation machine, that is, the space for sale, but also for consumers' living space."

At present, at home and abroad Clothing brand The common feature is that the place of origin is in the mainland manufacturing plant, and the clothing styles and styles also tend to be consistent. In this case, it is more important to distinguish the brand image and improve the shopping environment. Therefore, the design of casual wear brand stores is also crucial. Store design not only embodies the development strategy of brand strategy, interprets the latest fashion concept, leads the fashion trend, but also highlights the characteristics of each brand, becoming an important part of brand intangible assets. At the same time, the display design of casual wear brand is the leading part of clothing display and development. The most fashionable and fashionable design elements will be embodied and applied in this kind of store design. However, at present, the research on the design of domestic casual wear brand stores is relatively scattered and lagging behind. At present, the new design concept is also lack of research and summary, which is very unfavorable for the development of casual wear shop design.