Luxury And Old Fashions, Advancing With The Times, Putting On 3D Fashion Show

 
< p > April 2012, the Burberry3D holographic projection fashion show held at < a href= "httpwww.91se91.com/news/index_p.asp" > Beijing < /a > has brought a completely new sensory enjoyment and digital experience to the audience. The twenty million euros and the most brilliant high-tech show shows the perfect integration of the real world and digital technology, so that people have a fresh brand impression of the Centennial luxury brand founded in 1856. < /p >
P is not just Burberry. As early as 2009, the luxurious old LV began to cooperate with Facebook, Youtube, iPhone, Twitter and other latest information network platforms, and integrated marketing with digital technology. Users can not only watch the latest fashion releases of Louis Vuitton through various platforms, but also get a variety of interactive experiences on the network platform and invite their friends to join them. On iPad, users can download Gucci, Velentino and other brands of APP software, while Sina micro-blog, which is booming, also has LV appearance. < /p >
At the same time, at the same time, the impact and thinking of high tech fashion show should not only stay on the bright visual surface, but behind the real fashion marketing transformation of the new media era behind it. < /p >
< p > and no matter what the effect of these brands and new media joint a href= "http://www.91se91.com/business/" > marketing < /a >, it is at least certain. Compared with traditional marketing methods, the emergence of new media such as online magazines and community websites has changed the traditional one-way communication and rigid promotion of traditional dryads. It has melted into the interactive activities of consumers and integrated into the word of mouth, forming another source of communication, and constantly spreading down. Through this, enterprises can achieve more interaction with the audience, and can also gather more feedback information. Twitter, Facebook and Youtube, which are new media based on the progress of network technology, have made information transmission more direct and fast than ever before, giving brand richer marketing space, and enabling enterprises to interact with customers in a personalized way as much as possible. < /p >
< p > in the era of increasingly fragmented media and fragmentation, the development of technology brings new media forms. The traditional marketing mode is facing unprecedented challenges without any ambiguity. New media marketing is a wave and trend. But what kind of business value can it bring to the enterprise? Can it bring direct sales and profits? How can we help consumers find their needs more accurately? How can we directly interact with consumers? How can we avoid consumers' aesthetic fatigue in marketing activities? This series of doubts has prompted the clothing industry to constantly seek new ways. < /p >
These new media marketing ways such as P, online magazines and community websites have the advantage of providing precise orientation, intelligent optimization and waste reduction. Compared with traditional media marketing, they emphasize more on experience, communication and diversity, but it does not mean that new media marketing can bring much profit and direct profits to enterprises and brands. In new media marketing, experience may be more important than selling, and attention and reputation may be more important than purchasing power. One side of the new media is the consumer, one side is the enterprise. Only by grasping the common interest points and finding ingenious communication opportunities and methods can the two sides be closely combined. < /p >
< p > to a certain extent, the new media is like "a href=" http://www.91se91.com/news/index_cj.asp "business mode < /a > incubator. The involvement of high-tech means and the emergence and growth of new media have promoted the transformation of marketing methods and business thinking, and produced a series of related service chains, which also brought us enormous commercial imagination. With the cross boundary and cross collision of new media and traditional enterprises, from simple physical grafting to chemical reaction, new business ideas and new business operation modes will be constantly nurtured and springing up, thus forming a new trend of innovation and change. < /p >