Metersbonwe Clear Stock: Some Clothes Were Produced Ten Years Ago.

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< p > when there is no opponent, < a href= "http://www.91se91.com/news/index_c.asp" > Metersbonwe < /a > will be able to achieve 10 billion scale with 4 orders per year.

Now, it wants to learn ZARA.

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< p > just after the new year's day, all the staff of Metersbonwe received the news that there was no year-end bonus this year.

In past year, Metersbonwe's year-end award was three months' salary.

Although employees know that this year's company's performance is not good, but the news is still frustrating.

Many people began to complain: "it's better to be laid off."

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< p > at that time, Metersbonwe's layoffs had been cut to second batches.

In the office building of Cambridge East Road, Metersbonwe, Shanghai, there are many brands of "turnover procedures for departing employees".

The first layoffs started at the end of December 2012, cutting about 1000 people.

The employees who were laid off were compensated by N+1, that is, the working life plus 1 times the monthly salary.

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< p > "the layoff scale is less than 7% of the total number of employees. In the N+1 compensation scheme, N has no upper limit."

Yu Jin, director of public relations at Metersbonwe, told reporters.

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< p > beside the Metersbonwe headquarters building, there are several companies in the warehouse, which are selling discounted inventory. The discount is very low, basically below 70 percent off, and only 100 yuan for a down jacket.

From the tag, some < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > was produced ten years ago.

This discount sale has lasted for more than two months, which is the longest sale of Metersbonwe since its establishment in 1995.

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< p > discount sale is harmful to brand.

But in the face of inventory, Metersbonwe seems to have no better way.

In early 2012, Shenyang Wanguo Securities released a report that Metersbonwe's inventory reached 2 billion 500 million yuan at the end of 2011.

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< p > inventory is not a problem for Metersbonwe. In 2012, the whole domestic a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > industry encountered inventory problems.

There is even a saying in the clothing industry that all garment factories are now closed down, and the existing stock can also be sold for 3 years.

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There are not many on-site sales customers at discount P.

"Before, even if the discount is not so low, it is still crowded with people. Many people drive from a distance. This year, it seems that no matter how much discount it is, it will not work."

A shop assistant at the warehouse said "first financial weekly".

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< p > there is no uniform understanding of the number of stocks that apparel industry should have for a garment enterprise.

"Now we are talking about the clothing industry inventory, inventory problem is not let the garment industry can not turn over the nightmare? We think that the inventory problem is not the core problem, inventory is already there, only based on the big pition period of a phased problem, rather than continuous destructive power.

What really affects the future, healthy and sustainable development of enterprises is the two core of brand building and supply chain management.

Yu Jin told the first financial weekly that for a company with annual sales of over 10 billion, there are 5000 stores, the stock from 1 billion 500 million yuan to 1 billion 800 million yuan is normal.

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< p > Yu Jin is obviously more willing to see layoffs and digestion inventory as part of Metersbonwe's ongoing strategic pformation.

But this pformation is completely passive.

From the end of 1990s to about 2010, China's garment industry experienced rapid development. In some years, Metersbonwe's net profit grew by 600%.

Since 2010, everything has changed, and Metersbonwe's stock size suddenly increased from 900 million yuan at the beginning of the year to 2 billion 548 million yuan at the end of the year.

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< p > in the 2010 earnings report, Metersbonwe increased its inventories sharply because of the continuous expansion of sales scale and the increasingly rich design style. In 2010, it was late in winter, < a href= "http://www.91se91.com/news/index_f.asp" > winter dress < /a > the sales cycle was postponed; the impact of labor shortage on the supply chain at the beginning of the year should be brought into effect, and the company arranged the warehousing of 2011 goods in advance.

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