Xin Sheng Da Shoe Company Dong Weimin: Create International Brand Name Brand

2012, Xin San Da footwear industry The company realized sales income of 1 billion 860 million yuan, and the warehousing tax was 150 million yuan. Good performance is inseparable from Dong Weimin, the head of the company.

In November 2007, sun Da shoes and Hong Kong listed companies BELLE group carried out strategic reorganization, and Dong Weimin, who had a master's degree, served as general manager. At the beginning of his term of office, he put forward the strategic development goal of "one year stable operation, two years of adjustment and recovery, three years' accelerated development and four years' doubling". He and his team actively introduced BELLE's advanced development philosophy and management mode, relying on excellent management personnel, strong R & D capability, sound marketing network and huge. Brand advantage The development of enterprises has shown the advantages of superposition effect, the quality of products has been significantly improved, the styles of products have been constantly improving, and the majority of consumers have been favored in the international and domestic markets, and the brand superiority and market share have been expanding. Over the past few years, the index of production, marketing, profit and taxation has ranked first in the county industrial enterprises for many years, and has achieved extraordinary and leap forward development.

Letting enterprises grow and grow on the existing basis has been the diligent pursuit of Dong Weimin since he took charge of Xin Sheng Da shoe industry.

In 2010, Xin Sheng Da shoes company produced 10 million pairs of leather shoes production line in the new high tech Zone of the county. The project completed the planning, site selection and construction in the year, and completed and put into operation. Through the implementation of the new project, we will strive to build a modern shoe-making enterprise with the most advanced technology, the most rational allocation of resources and the most influential brand, making it a successful example of the transformation and upgrading of traditional industries, and also a new milestone in the development of Xin Sheng Da shoes company.

Dong Weimin realized that with the development of the global shoemaking industry towards specialization, socialization and environmental protection, Chinese shoe-making enterprises urgently need technological transformation and technological innovation to promote the optimization and upgrading of the industrial structure. He always regards technological innovation as an example. Xin Sheng Da shoe industry The most important part of development is to lay stress on investment, spare no effort and enhance the core competitiveness of enterprises. The company has invested 4.6% of its sales revenue in research and development every year. It has introduced international first-class 3D foot laser scanner, digital foot carving engraving machine, digital shoe export machine and other automatic research and development equipment, established and perfected the incentive mechanism for technological research and Development Award, and has set up a platform of Jiangsu provincial technology center and Jiangsu leather shoes engineering technology center. The company has successfully created a set of new innovation methods such as "blending and whole leather", "big block and small use".

Technological innovation is inseparable from elite talents. Dong Weimin, who is well versed in the importance of talents, adheres to the combination of external and internal training, and vigorously introduces knowledge-based and technical talents. By employing the talent recruitment Association, he has introduced over 20 professional undergraduates and more than 30 professional technical talents, 4 from the senior managerial talents employed in the shoe making industry, and at the same time, through prenatal training in the form of directional training, job training and continuing study in the enterprise, and so on, and has intensified cooperation with the Guangling branch of Yangzhou University, Nanjing University of Technology and Nanjing Institute of Industry Technology to promote the training and construction of talents.

Modern enterprise management is the direction of Dong's efforts. He and his company management have established five cycle systems: "sales cycle, procurement cycle, capital cycle, fixed asset cycle and human resources cycle" through the coordination of Hongkong PWC and far east international internal audit audit guidance, and effectively enhance the overall operation level of the company. In the management mode, all of them focus on customer needs, and establish a bottom-up mechanism of "customer sales, R & D, finance and plan" to make the management form more concise and direct, and achieve maximum efficiency. By using advanced management mode, the quality and output of products have been improved synchronously, and the income and welfare of employees have been steadily increased. Not only is the whole staff insured in full, but wages are increased by 15% annually.

The grand blueprint for the future has been drawn by Dong Weimin: during the "12th Five-Year" period, the output of leather shoes of Xin Sheng Da shoes industry will break through 10 million pairs of annual output, the total economic volume is 2 billion 700 million yuan, the profits and taxes exceed 500 million yuan, and the main economic indicators such as sales, profits, taxes and so on will be doubled than that at the end of 11th Five-Year.