Luzhou Promotes Clothing Brand From Marketing

< p > < strong > Peng Xiaohua, President of Luzhou clothing trade association: Baotuan development to achieve a win-win situation < /strong > < /p >

< p > by the industry as "dare to innovate, help others" Luzhou CPPCC member, Luzhou Jiangyang District People's Congress, Luzhou City clothing trade association president, Sichuan time and investment limited company chairman, YISHION < a href= "http://www.91se91.com/news/index_c.asp" > dress < /a > Luzhou general agent Peng Xiaohua, recently won the "2012 Luzhou first ten economic figures" list.

In response, Peng Xiaohua showed humility. "Thank you for your love. I just try my best to serve the community."

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< p > recently, Peng Xiaohua accepted an exclusive interview with this newspaper.

Peng Xiaohua analyzed the current situation of Luzhou's clothing industry and shared his business philosophy.

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< p > < strong > talk about the industry situation. Luzhou clothing industry "small and scattered" < /strong > < /p >.

< p > < < a > href= > http://www.91se91.com/news/index_f.asp > > dress > /a > the current situation of the industry. Peng Xiaohua admitted that the clothing industry in Luzhou is still in a "small and scattered" state, and the scale of its operation is not large. The Luzhou clothing trade association will then proceed to carry out scientific management of the whole industry, prepare to set up a clothing industry group, integrate resources, and promote the brand from the marketing, so as to raise the whole financial level as a whole.

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< p > "chambers of commerce should operate like enterprises. Only when the chambers of Commerce operate smoothly can enterprises provide better services to better serve the people."

Peng Xiaohua said, "the clothing trade association of Luzhou is more concerned about the development of member units in daily life, giving advice to the government in protecting the rights and interests of member units, safeguarding the rights of member units, and holding some training seminars."

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< p > to talk about the future work, Peng Xiaohua believes that the Luzhou clothing chamber of Commerce will continue to strengthen self-discipline, improve business management mode, lead Luzhou's clothing culture, unite member units, scale up and expand together, and achieve win-win results.

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< p > < strong > talk about chamber of commerce services to help member units improve performance < /strong > < /p >

In order to strengthen the communication between the garment industry and revitalize and standardize the clothing market in Luzhou, Peng Xiaohua was invited by the Municipal Federation of industry and commerce to form the Luzhou clothing trade association in March 2011 and became the first president of the chamber of Commerce. P

At present, the clothing trade association of Luzhou has developed more than 60 member units.

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< p > > Luzhou a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > clothing chamber of Commerce < /a > what convenience can it provide for member enterprises? The first problem to be solved is the "financing" problem.

On the platform of the chamber of Commerce, Peng Xiaohua joined the financial institutions in Luzhou to establish a long-term strategic cooperation agreement to help many member units solve the funding problem.

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"P >" we hold regular management and communication meetings, which helps some small business executives expand their business ideas and improve their management skills.

Of course, as a member unit, these are all free.

Our aim is to enable them to improve terminal sales and performance faster.

Peng Xiaohua said.

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< p > < strong > talk about the concept of management and win the trust of consumers. The industry must be self-discipline. < /strong > < /p >

< p > 3. 15 consumer rights day is imminent. Speaking of how to win the recognition of consumers, Peng Xiaohua believes that honesty is the foundation of enterprises' foothold.

Through the platform of the chamber of Commerce, we should enhance the cohesive force of the industry, fight against malicious competition and slander, enhance the influence and status of the industry, serve the customers well and treat the customers with sincerity. That is the ultimate goal of our efforts.

Peng Xiaohua said that in order to win the recognition and respect of customers, industry self-discipline is essential.

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At the end of last year, the clothing trade association of Luzhou was awarded the title of "advanced chamber of Commerce of Sichuan Provincial Federation of industry and commerce" from 2009 to 2012.

Peng Xiaohua himself has won many honorary titles such as "civilized, honest, individual industrial and commercial households" and "excellent individual labourers".

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< p > Peng Xiaohua also has an identity as a member of the Luzhou Municipal Committee of the CPPCC.

Peng Xiaohua said he would be proud to be a member of the CPPCC.

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< p > he said that actively participating in politics and politics can enable them to have a better understanding of the social reality, new industries and new problems in the industry, and serve the development of the garment industry in Luzhou.

At the CPPCC meeting, he repeatedly suggested that the government should adopt innovative ways to solve the financial problems of enterprise development.

Sharing success < /p >

"P > < strong >." what I want to do is actually help people "" /strong > < /p > >.

< p > in the 70s of last century, Peng Xiaohua was born in a poor peasant family in the Fen Shui township of Luzhou.

After graduating from college, he felt that he should take a different road from others, so he began to start his own business.

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< p > the dream of starting a business is wonderful. The process of starting a business is hard.

At first, he started from the stall, and left early and late. Because of his diligence and inpigence, he gradually accumulated the first pot of gold for himself.

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After "P", he rented a store and opened a store, and he worked out a set of business paths from a single business mode to a brand operation.

In 1999, Peng Xiaohua signed a sales agency with the YISHION group and the "mats bond" joint stock company in Jiangyang District, Hejiang, Xuyong and Longchang stores in Luzhou. The storefront increased from the original two to 11 now, and the sales network covered Luzhou, Yibin, Neijiang, Zunyi, Chengdu, Chongqing and other regions.

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After P, Peng Xiaohua helped many laid-off workers in the liquor industry.

In 2009, Peng Xiaohua set up a management training organization. As of now, a large number of clothing retail and management professionals have been trained.

At the same time, he is also a lecturer in the entrepreneurial team of Luzhou students. He provides free business guidance for students of major secondary schools and teaches successful experience for a long time.

In addition, Peng Xiaohua is also keen on social welfare activities, and has contributed more than 80 yuan to subsidized poverty-stricken college students in Luzhou.

Peng Xiaohua often said, "what I want to do is really help people."

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< p > in February 1st this year, Peng Xiaohua made the list of "the ten largest economic figures in Luzhou" because of his outstanding contribution to Luzhou's economic development.

In this regard, humble Peng Xiaohua said: "thank you for your love, I just do my best to serve the community."

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