Leather Logo Is Linked To Eco Leather To Form A Cooperative Alliance.

< p > to further implement the guiding spirit of "the development of low carbon, circular economy and ecological civilization" put forward by the party's eighteen major proposals, and to realize the grand goal of building "beautiful China" and further implement the requirements of brand promotion in < < a href= "http://www.91se91.com > < < /a > > >" 12th Five-Year plan ", the China Leather Association has decided to organize the establishment of the" leather logo and ecological leather cooperation alliance "(hereinafter referred to as the cooperation alliance) to strengthen the cooperation between the upstream and downstream brand enterprises, accelerate the brand building of the leather industry, and promote the comprehensive pformation and upgrading of the industry.

All enterprises that have obtained the qualification of "genuine leather logo" and "genuine leather logo ecological leather" are all cooperative alliance units.

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< p > < strong > 1, cooperation alliance < /strong > /p >

< p > 1, strengthening the construction of < a href= "http://www.91se91.com/news/ > > ecological civilization < /a >, promoting the pformation and upgrading of China's leather industry < /p >

< p > the eighteen party stressed the importance of building ecological civilization, and the concept of "ecology" will receive more and more responses and support.

Ecological leather enterprises are excellent representatives of leather enterprises in China. They have outstanding performance in cleaner production, environmental protection, energy conservation and emission reduction.

The establishment of a cooperative alliance to guide the leather industry to accelerate the development of green, low-carbon and environmental protection will help to enhance the endogenous vitality and motivation of the development of the industry, and promote the construction of ecological civilization. At the same time, ecological leather enterprises provide more environmentally friendly, fashionable and high-quality finished leather for downstream brand enterprises, and achieve superior cooperation between upstream and downstream enterprises, thus promoting the pformation and upgrading of the entire leather industry.

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< p > 2, to build a strategic cooperation platform for the upstream and downstream enterprises, and enhance the brand value of the enterprise < /p >

< p > in the new era, the concept of "ecology" has become an important part of brand building.

The establishment of the cooperative alliance has set up a good platform for the establishment of a long-term and stable strategic cooperation and win-win relationship between the upstream and downstream excellent enterprises. The ecological leather enterprises have provided important support for the construction and upgrading of the ecological brand of the leather label enterprises.

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< p > 3, highlighting the concept of ecology to better meet consumer demand for environmental protection < /p >

< p > with the increase of consumers' consumption level and the enhancement of environmental awareness, the market's demand for eco-friendly products is increasingly strong.

Through the cooperation of leather mark enterprises and ecological leather enterprises, downstream brand enterprises, with the help of ecological leather, highlight the ecological value of products, provide consumers with environmental protection and ecological products to meet the needs of the terminal market.

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< p > < strong > two, < a href= "http://www.91se91.com/news/index_c.asp > > cooperation alliance < /a > executive committee < /strong > /p >

< p > in order to better promote the cooperation of leather mark enterprises and ecological leather enterprises and play the role of the alliance, the cooperative alliance set up an executive committee, which is composed of China Leather Association, leather logo and ecological leather representative enterprises, some scientific research institutions and testing units.

The executive committee consists of one chairman, several vice chairmen and several members.

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< p > the Executive Committee of the cooperative alliance is mainly responsible for the arrangement and specific requirements of the cooperation between the leather label enterprises and the ecological leather enterprises, and promotes the cooperation between the leather label enterprises and the ecological leather enterprises, increasing the matching degree between the two partners; studying the methods and channels to enhance the consumers' awareness of the ecological leather products, and developing the brand development and publicity work of the leather industry, so as to improve the market competitiveness of the leather label products; < /p >

< p > take part in the revision and improvement of the ecological leather evaluation standard system; participate in supervising the products and production behaviors of the ecological leather enterprises; explore the effective cooperation mode of the leather logo and ecological leather, promote the cooperation of more ecological leather enterprises and the leather label enterprises; collect and collate laws and regulations, standards and trade information related to leather at home and abroad, and provide industry early warning.

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< p > recommended by the Specialized Committee of China Leather Association, the list of recommended units of the Executive Committee of the Federation has been formed.

At present, the China Leather Association is soliciting opinions from the recommended units and will set up an alliance Executive Committee unit by the end of March.

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< p > the leather logo and eco leather cooperation alliance and the Executive Committee of the alliance will be officially launched in the first annual conference of dermis signs held in Guangzhou in May 26th.

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