China Synthetic Leather International Trading Center Settled In Xintai Leather Shoes Market

Wenzhou Xintai leather Shoe Market Upgrading to the "national brand" market has not only laid the foundation for the market to be bigger and bigger, but also accelerated the upgrading of the synthetic leather industry chain in Wenzhou. Next, the market will intensify construction efforts, speed up investment, strengthen the layout of industries, and strive to build an international and modern professional leather shoe market on the top and top grade. It will play an important role in upgrading and relocating the old market and meeting the needs of leather shoe market transformation.

"China synthetic leather international trading center" settled in Xintai

In March 8th, the China synthetic leather (International) Trading Center officially settled in Xintai leather shoes market, which marked the upgrading of the market to the "modern brand" platform for the international trade of artificial leather in China. According to the introduction, "China synthetic leather International Trade Center" is the first large synthetic leather trading center named after the synthetic leather industry in China. It provides a modern new trading platform for the manufacture of synthetic leather and the related industries such as shoes, shoes and footwear.

China Plastics processing Through the field evaluation, the Industrial Association awarded the China synthetic leather (International) trading center to the Thai leather shoes market, which means that the market has been upgraded to the national brand market and laid the foundation stone for the development of the market. Using the influence of the country name, attracting the operators of the domestic industry to participate in the business activities of the market, the agglomeration effect of "1+1 is greater than 2" will be achieved. From the state to the place, a series of preferential policies will also be given after the transformation of the market.

Pan Pingping, deputy director of the Municipal Bureau of Commerce, said that the China synthetic leather international trading center was located in Wenzhou, which can speed up the upgrading of Wenzhou synthetic leather industry and improve the industrial chain, and speed up the Wenzhou leather shoe market. Xintai leather shoes market, as its carrier, should increase investment in construction, speed up investment, strengthen management and management, perfect formats and integrate customer resources, and strive to become a professional market for leather shoes in the south, north, and even the whole country.

Wenzhou is one of the largest "synthetic leather production bases" in the world. The annual output value of synthetic leather is 75 billion yuan, and 80% of synthetic leather originates from Wenzhou. The establishment of the "China synthetic leather International Trade Center" marks Wenzhou's creation of a new modern trading platform for the international trade of synthetic leather in China. It also indicates that "the capital of China's synthetic leather" will take a new step in promoting the transformation of the economic structure on the basis of the development of the manufacturing industry.

　　 Large leather household Settled and laid the foundation for market prosperity

As the main body of the "China synthetic leather (International) trading center", Xintai leather shoes market covers an area of 120 mu, with a total construction area of 180 thousand square meters. There are 1600 shops, 1200 business offices, 300 shoe design studios (apartments), 85 central air-conditioners, escalators, sightseeing elevators and cargo staircases, with 57 thousand cubic meters of supporting facilities including large three-dimensional parking, catering, banking, Residence Du Commerce and 150 thousand square meters of storage centers around them. They display, trade, e-commerce, design and development, covering leather, synthetic leather, shoe accessories, catering, logistics and other formats. The government service hall, the market staff canteen, the medical room, etc., which serve the vast number of households, such as taxation, industry and commerce, are also available.

In the market of the Louqiao Industrial Park, the scene of the awarding is such a raging background: the sound of boom and boom is coming to ear. More than 400 construction workers are working at the construction site, and the construction has entered the countdown stage. Corresponding to the hot spot of construction site, a large number of leather merchants are hot. In November last year, the Wenzhou leather shoes Merchants Association entered the Xintai leather shoes Market in Wenzhou with more than 500 members. Among them, a large number of leather traders included the Chad synthetic leather Co., Ltd., Jialin Trade Co., Ltd., HSBC Trading Co., Ltd., the Yellow River leather and so on. At the same time, Xintai leather shoes market has formed strategic alliance with Wenzhou leather shoes Association and Wenzhou synthetic leather business association. This will accelerate the cultivation of the market and lay the foundation for the prosperity of market development.

　　 Wenzhou leather Spergen, President of the shoe materials Association, said that the Xintai leather shoes Market in Wenzhou has an advantageous geographical location, a functional planning science, and meets the needs of modern business. Moreover, the market is guided by the government.

Reporters interviewed a number of large leather households who had already settled in, and found that "professional, scale and quality" were the main reasons for attracting leather shoe merchants to enter the market. Chen Jianren, chairman of Renhe leather Plastic Co., Ltd., Wenzhou, told reporters that the existing old market in the urban area is small in scale, low in grade and backward in configuration, and the safety hazard is particularly serious, which has hindered the upgrading of the industry. The transportation advantages of Xintai leather shoes market have increased the radiation of the industry, and also improved the efficiency of customer procurement. At the same time, he also looked at their market planning, logistics, warehousing, finance and other one-stop services. There are shopping centers in the Atlantic, five star hotels, and Ouhai logistics center, all of which have directly raised the level of the market, so that they can make the brand more emboldened.

"If the capacity of the shops is large, business can be expanded." Zheng Lihui, general manager of Wenzhou Yulan industry and Trade Co., Ltd., who has entered the market, said that the total construction area of 1600 square meters and the market capacity of 180 thousand square meters can be regarded as the top grade and scale. In addition, Zheng Li Hui is preparing to do online business, and the e-business supporting platform of the market just meets her needs.

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Wen Shang injection to create market layout

The "12th Five-Year plan" for the development of Commerce and circulation industry in Wenzhou, jointly promulgated by the municipal development and Reform Commission and the Municipal Commerce Bureau, revealed that it plans to accelerate the "alteration, withdrawal and relocation" of the specialized market in the central city, and make overall plans for the new market. Relying on the location advantages of Wenzhou train south station, Ouhai Avenue and 104 National Road, the Wenzhou Xintai leather shoes market will be one of the main relocation sites of the old market in the city, and it will be the focus of attracting investment in Wenzhou in 2012.

In September last year, Wenshang joint investment center officially invested $500 million in the first phase, becoming the sole investor in the Wenzhou Xintai leather shoe market, and was fully supported by the municipal government. It is reported that Wenshang joint investment center was established by 10 Wenzhou chambers of Commerce, including Wenzhou chamber of Commerce in Beijing, Wenzhou chamber of Commerce in Shijiazhuang and Wenzhou chamber of Commerce in Dubai. In addition to bringing the successful experience of the operation market, the center will also introduce management team and operation team, integrate market elements, and create a shoemaking industry chain.

Huang Wenting, vice president of the Wenshang joint investment center, said that after obtaining the "national brand" gold card, they will break the market pattern of Wenzhou's past vegetable market, and lay a clear layout in the industrial chain. The volume and capacity meet the needs of the industry and meet the requirements of modernization and internationalization. Relying on the professional market operation team, relying on the e-commerce platform and adhering to the market concept of optimizing management as the goal, we will create a unique market model of leather shoes with the sense of the times and not replicable in Wenzhou and even in the whole province.

The hardware and software of the market are well built, and how to cultivate the market is also the key. The director of the Wenshang joint investment center revealed that they will take the Xintai leather market as the starting point, carefully cultivate the market, gradually expand the market, implement the five year plan, and gradually implement it, and eventually form a wholesale market from shoe material to finished shoes, to the market cluster of shoe machine and equipment, to bring the industry chain of Wenzhou footwear industry to the extreme, to the whole country and to the world.

The Wenshang joint investment center is planning to build up a new international and domestic production and marketing channel for footwear, shoe materials and shoe machines through the Wenshang's human resources and joint operations with Guangzhou, Shijiazhuang, Shanghai, Beijing and Yiwu. At the same time, we introduce international and domestic shoe design specialized agencies, set up an international fashion shoe design center and distribution center in the market, integrate into the linkage mechanism of the upstream and downstream industry chain of shoes industry, set up the shoe machine market, finished shoe market, professional logistics platform and brand footwear Expo center.

The Xintai leather shoes market will set up a specialized market management company, in addition to providing security, cleaning, logistics and other services to the market, actively expand the market's radiation level, expand the influence of the market, attract more international and domestic shoe making enterprises, import and export companies, and material flow enterprises to enter the market, and strive to make the market a national and even global shoe Information Center, footwear new fashion publishing center, footwear shoe material trading center, and new shoe machine distribution center.