Lining'S Sports Brand: Making Fun Of Sports And Realizing Sports Value

< p > All Star game is a relaxing and relaxing entertainment show for the stars. It is a feast for the fans to feast their eyes on. It is also a summary for the Li Ning Co who sponsored the CBA League in the first year.

As Lining, chief executive of Li Ning Co, said, "in general, we have achieved expectations, but our goal is to make sport fun, like the All-Star game becoming our weekend's happiness, which is the real value of our sports."

< /p >

< p > < /p >.

< p > < /p >.

< p > Lining sports brand: make sport fun and achieve sports value < /p >

< p > reporter: so far, how do you view the cooperation with the CBA League so far? < /p >

< p > Lining: very happy.

Whether it is with the basketball association or all the clubs, everyone can understand each other, work together, and have a very consistent goal.

< /p >

P > reporter: This is the first year of the cooperation between the Li Ning Co and CBA. The regular season is now over. Do you think the cooperation has reached your expectations, in terms of returns, benefits, etc.

< /p >

< p > Lining: I feel that I have achieved my expectation.

We want to play basketball and basketball in China.

We hope to promote the development of basketball in China, and also hope that the CBA league can continue to improve, so that more talented young people can chase this sport and chase the league.

This is not a matter of two days in a day, but a long time.

For the time being, this effect is good.

Otherwise, without this platform, we will not inject new ideas so quickly to develop our products.

< /p >

< p > reporter: how does Li Ning Co use the All-Star brand? Because it is also a good opportunity for commodity promotion.

< /p >

< p > Lining: we are also the first time, so we will continue to sum up.

I believe that what we are exposed to today is the result of our efforts, including some innovations and some new ideas.

But this is far from enough, and it can not give play to our true level.

How to use this platform to develop greater efficiency, this piece also has a lot of space.

But let's do something better today and finish it later.

< /p >

< p > reporter: after the regular season, the slogan "dominating this second" played by Li Ning Co can be said to have been deeply rooted in the hearts of the people. What kind of basketball idea does Li Ning Co want to spread to the public through this? < /p >

< p > Lining: actually basketball players know that every second of basketball is very important.

Every second will have many opportunities to see how you can create miracles.

In this second, we are also considering how to further promote basketball development, enhance the value of the league, and interact with all of you.

We think this second is very important, though it passed quickly, but many passes, breakthroughs, shooting and so on.

This movement will give us positive influence in this respect.

There are both natural factors, your inner goals, your self-confidence, courage and courage to do so.

These positive factors, these cultural elements, are closely related to the basketball game. We hope to pass on such a positive belief to our consumers, and the Li Ning Co itself is using this to inspire /p.