Interview With Chen Dai Town: The Way Of E-Business Operation In Shoe Industry

< p > if Jinjiang is the shoe capital of China, then Chen Dai town of Jinjiang is the shoe capital of < a href= "http://www.91se91.com/news/index_f.asp" > shoes < /a >.

This has more than 3000 shoe enterprises in Jinjiang's economic town, and more than 95% of the economy comes from the shoe industry.

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"P" a few days ago, the reporter on "Chen Dai shoe industry's e-commerce operation road", exclusive interview Chen Di Town Mayor Su Yanhui.

The opening of the "China Shoes Capital e-commerce operation center" has become the focus of the visit.

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< p > < strong > consumption habits change gradually, electricity supplier becomes a new marketing channel < /strong > < /p >

< p > it is understood that almost all enterprises in chedai town are surrounded by shoes, packaging, printing, composite materials, sponge, chemical and other shoe industry chains, and the footwear industry accounts for over 95% of the economy.

The traditional marketing mode of Chen Dai shoes enterprises is to set up exclusive stores in downtown streets, shopping malls and other places.

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< p > however, in recent years, with the continuous rise of e-commerce and the increasing number of Internet merchants, more and more large consumer groups are attracted by online shopping. The traditional shoes and clothing stores have been unprecedentedly impacted.

On the other hand, with the continuous increase of store rents, pfer fees and salaries, the sales volume of traditional marketing mode of shoe enterprises has been declining, and some small and medium-sized brand enterprises have even been unable to afford franchised stores.

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< p > "from the beginning of the year, the demand of the shoe market is more and more diversified, and the consumption habits of customers are constantly changing."

Su Yanhui told reporters that this change caused Chen Tai shoe market "overcapacity, lack of demand," the status quo, many shoe enterprises have a large number of inventory.

Against this background, some small and medium-sized enterprises begin to turn their sights on e-commerce because of the lack of sales channels, which is a booming marketing channel.

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< p > "I think Chen Dai's electricity market should be promising."

Su Yanhui said that with the accelerated pace of life, consumer shopping habits are constantly changing.

Sneakers are also popular products of the younger generation. Online shopping seems to have become an inevitable trend.

In addition, when online shopping, e-commerce providers directly from the factory to consumers, saving a lot of links.

And do not pay rent and other fees, the commodity is natural and inexpensive.

Most importantly, when online shopping, consumers' demand information can be quickly returned to suppliers through e-commerce providers, and suppliers can make marketable products according to market demand.

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< p > < strong > build an e-commerce marketing center and join hands with Taobao to seek common development "/strong > < /p >

< p > < a href= "http://www.91se91.com/news/index_c.asp > > shoes and clothes < /a > is a very suitable product for online shopping.

It is understood that at present, the largest online shopping product is < a href= "http://www.91se91.com/news/index_c.asp" > women's wear < /a >, annual sales can reach 300 billion, followed by shoes.

Shoes also occupy a large share of the online shopping market.

"Chen Dai is a shoe capital dominated by strength. It is a place where shoe companies are concentrated. The town government has the responsibility to guide and promote the development of enterprises to the online sales channels."

Su Yanhui said that the biggest advantage of Chen Tai shoe enterprises is productivity and steering capability.

"Whatever you need, we will do anything."

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After more than half a year's preparation, planning and repeated discussions, Chen Dai town government has collected opinions from all sides, and has found out a marketing mode suitable for shoe manufacturers in Chen Dai Town, P.

Chen Dai town rented a 9 storey building with an area of more than 40 thousand square meters in the village of suchai, Chen Dai, which allowed 1000 merchants to enter and led the establishment of "China shoe capital e-commerce operation center".

The center mainly recruits small and medium-sized shoe and clothing suppliers and electric providers. In addition, it also integrates models, photography, logistics, financial services, leisure bar, catering, etc.

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< p > it is reported that the operation center will officially open during the shoe Expo. The first phase of 100 suppliers and 200 household appliances will be settled. The first year's electricity supplier can also be free from rent.

The operation center will also regularly invite some business experts to give lectures to facilitate the recruitment and training of e-commerce talents.

In addition, the center also provides various convenient one-stop services for the unformed small businesses, such as registration, accounting, tax payment and so on.

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At present, Chen Dai town has made a preliminary discussion with Taobao on the way of operation of the center. P

"We may set up a special area to sell Chen Dai shoes on the front page of Taobao, so that consumers can click to enter, and then all the shoe stores in the region can be unified certified, plus our logo, enhance credibility, so that consumers can rest assured to buy."

Su Yanhui said that if the center is built, it will probably build another business pioneer park.

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