"Wolf" And "Meat" Have Become The Troubles Of The Garment Industry.

< p > from 2008 to 2012, when the Olympic cycle ended, the local sports brands encountered "growing pains" (/p).
< p > "now, walking through the streets and streets of the city, you can basically see that there are always discounted information on the prominent positions of the major sports brand stores or franchised stores." Consumer Xiao Zhao's words reflect at least two messages, and there are more stores and discount on local sports brands. < /p >
< p > a lot of careful consumers found that whether Anta, XTEP, PEAK or 331 degrees, the new products in 2012 were able to hit 30 percent off or 20 percent off, while some 2011 styles were even sold at 70 percent off. < /p >
< p > "few years ago saw less sales of new products. Beginning in 2012, this discount sale is everywhere. " A dealer in a sports shoe and clothing company told reporters that behind the scenes of the disorderly sale, there is a hidden truth: many sports brands are pursuing sales by lowering prices. < /p >
< p > reporter survey found that since 2012, almost all sports brand shops are conducting large-scale and large-scale discount promotions. From clothing to shoes and socks, from summer wear to autumn winter clothing, from new products to seasonal outfits, almost all the year are on sale. < /p >
< p > since 2000, the sports brand has entered the "golden ten years" of the industry. In addition to the fastest ten years of China's economic development, it also took the express of the Beijing Olympic Games. In 2009, Lining's annual sales volume of 8 billion 387 million yuan was the first to exceed Adidas, becoming the second industry. Many brands such as Anta and PEAK have begun to enjoy the "bonus cake" of the whole industry. < /p >
< p > however, happiness comes and goes. From 2008 to 2012, when the Olympic cycle ended, the local sports brands encountered "growing pains" collectively. < /p >
< p > < strong > "wolf" is more "meat" less than /strong > < /p >.
< p > "the number of brands is increasing, but the market has slowed down after a large scale development." Liu Xiang, director of public relations at PEAK, said that after 10 years of rapid growth in the local sporting goods industry, as many as hundreds of brands have flocked in. < /p >
P, PEAK's base camp in Quanzhou, especially its subordinate Jinjiang area, has become the largest convergence place for local sports products because of Anta, XTEP, 31st degree, Hongxing Erke, PEAK, Jordan, Meck, Kang Tai, del Hui, Qi Qi, Xi Dalong, Jin Lei Ke and many other sports brand enterprises. < /p >
< p > according to the data of Jinjiang municipal government, Jinjiang now has nearly 3000 a href= "http://www.91se91.com/news/index_f.asp" > shoes < /a > production enterprises, with an annual output of about 1 billion pairs of shoes, and its output value exceeds 70 billion yuan. Among them, sports, < a href= "http://www.91se91.com/news/index_p.asp" > travel shoes < /a > accounted for 40% of the total output of the country and 20% of the world's total output. A rough estimate is that the production of a href= "http://www.91se91.com/news/index_h.asp" sports shoes less than /a in Quanzhou and Jinjiang is more than 500 million in one year, especially in production capacity. < /p >
< p > however, due to the influence of macro and economic factors at home and abroad, China's overall consumption is weakening. As a "non essential commodity", the traffic volume of < a href= "http://www.91se91.com/news/index_c.asp" > sports product < /a > is decreasing, and the pressure of rent, labor force, raw materials and other costs continues to rise and so on. < /p >
< p > August 10, 2012, Anta first announced the company's semi annual report in 2012, with a turnover of 3 billion 934 million yuan in the first half, down 11.6% compared with the same period last year, and net profit fell 17% year-on-year. < /p >