Half Of Europe'S Winners Wear Nike.
The 24 match of the European Championship is like a huge T stage. It is not only a stage for coaches and players, but also a showcase for the brand sponsors of clothing sponsors.
Which brand is chosen by the most teams?
Which brand does the winner win?
Which color is luckier than the colourful costume?
Let us uncover one's Secret: brand war Nike ADI Puma three points, the world's 16 teams have Nike, Croatia, Holland, Portugal, Turkey and Russia; the Adidas are the Spanish, Germany, France, Romania and Greece; Puma is the sponsor of Italy, Czech, Poland, Austria and Switzerland, and the Swedish team is wearing the yellow uniforms in the top 16.
Obviously, in the European group stage, Nike, ADI and Puma basically accounted for three points each.
However, these three brands have different priorities in choosing sponsors. ADI has shown a steady German style. As the leader of the football market and the official sponsor of the European Championship, most of their sponsors are traditional strong teams.
While Nike shows the strong and adventurous spirit of Americans, they are more interested in attacking and struggling teams.
In recent years, Puma, which has resurgence in 2006, has reached 12 teams in sponsoring the African World Cup because of its monopoly on African teams. It has gone beyond ADI and Nike in one go.
This time, apart from continuing to sponsor world champion Italy, they are still looking for potential new power, just like their brand positioning and market performance.
This time, half of the winner of the victory and defeat, Nike had a reason to celebrate the victory of the first battle of the European Championship Group Competition - Holland double killed the world crown runner up, Croatia let the Germanic chariots anchored, Portuguese easy out, Turkey reversal, Russia's desperate situation...
There is no doubt that Nike's team is the most outstanding protagonist of these games.
In the first round of the 24 group games, except for 3 draws, Nike won 12 games, ADI won 5 games, Puma won 3 games, and Arbo won 1 games. In the eight finals, Nike sponsored 5 teams all went out, ADI 2 teams promoted, and Puma left Italy alone.
That is to say, the sponsors of the three big brands have re divided the market of the eight strong competitions, and Nike has seized over half the wall of the country in one fell swoop.
The colors are better. The colors of the team generally represent tradition and luck. But from the European group group match, we find that luck is not static.
The Portuguese team's traditional home team uniform is dark red, and they missed Poland by 1 points in the preliminaries. They ranked second in group A.
In the final stage, 3 groups of Portuguese appeared in the white field uniform, including the first battle of Turkey in the home team. As a result, they won the first two key matches and easily locked in group A first.
I don't know if Croatia coach Billy Chicago had a strange idea or got some hint. He gave up the iconic red and white uniform in the group stage as a home team, and boldly chose the blue team uniform.
The performance of the Croatia people has made the whole world wide eyed. The outstanding record of the 3 matches and 3 wins in the group match proves that the blue jersey has become their lucky team uniform.
The Italy team won the French in the white uniform, the red Russia won Greece and Sweden, but there were also exceptions of extreme unhappiness: Czech, wearing a white away team uniform, died of "suicide" in Cech's situation when the qualifying power was almost in hand.
There is also a coincidence that among the 8 teams that have been eliminated, 6 teams wearing traditional color competition suits are out of the team; the other two teams who are not in the top eight teams, Czech and Poland, have no match in their home team uniform.
The Champions League group match seems to give us a hint that lucky teams like orange Holland and red Spain should carry out their luck to the end. For those who are looking for a new start or a team that is not in good condition or in a bad condition, maybe the lucky lady will be there if she changes her shirt.
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