The Most Expensive Sneakers In The European Cup Are 2200 Yuan.

It is no accident that the "big shot" shoe replacement is popular in the European Cup.

In fact, "big shoe changing" also happens in the Premier League, Serie A and other league matches.

Some fans who like to watch the Europa League may have the impression that Czech star Nedved is the spokesman of the UL brand, because the UL brand itself is the cool thing of football products, and Nedved's shoes changing action is easier to attract attention, so as to enhance the brand's reputation.

For the A and B companies of oligopoly football shoe market, the new products such as +F50.8 Europe Cup National Team Edition and MV4 C Luo edition are the key promotion objects. They also have many popular stars endorsement, this condition is not good, can also change the next one.

Other old brands are also unwilling to lag behind. They have signed some famous stars, such as Toni's L brand, Erwin and Terry's UM brands, which also occupy a certain market share.

Of course, because of their limited economic strength, the number of stars they signed is less, which means a little bit of pressure. Once the star is in poor condition or injured, the marketing effect will be greatly reduced.

Therefore, this kind of brand needs to attract attention and expand the influence through such extraordinary actions as "changing shoes".

Compared with the brand clothing equipment of up to several hundred yuan, the top ten thousand shoes with thousand yuan have the market income that can not be ignored.

Although the overall price of new products of A company and B company is decreasing, they still remain above 1000 yuan.

Among them, A's +F50.8 Euro Cup Edition has been used by Italy, France and Holland star players. Its price has already been sold to 199 euros, or 2200 yuan, which is the most expensive sneaker in this European Cup.

UM's new products even take the asymmetric design and "friction bar" and "breathable hole" technology as a gimmick. The domestic price tag has reached 2900 yuan, but it did not appear because England missed the European Cup.

But as long as there is a chance, Erwin and Terry will change their shoes.

Don't believe it, wait and see!

The sporting goods companies mentioned in this article are replaced by letters.