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The Gorgeous Spanformation Of White-Collar Girls - Her "Mad Hat" Online Shop Venture

2013/3/20 10:02:00 14

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because she likes the role of "crazy a href=" http://www.91se91.com/ "target=" _blank "hat" /a "in the movie" Alice in Wonderland ". She spanformed herself from a white-collar identity to a hat shop owner. In the past 3 years, aiming at the market demand of the hat that consumers like to buy before buying tourism, combined with their own professional advantages, she has managed to make her own small shop run by the wind, and can earn more than ten thousand yuan a month during the peak season of consumption. How did she do it? Recently, the Information Times reporter invited the young shop owner to share her secret weapon with her readers. 
 the idea of starting a movie is /strong > /p >
 Ouyang Can said that after graduating from Academy of Fine Arts in Tsinghua University in 2008, he came to work in a Internet Co in Guangzhou. 2010, coincides with .
When P released the new version of Alice's fairyland movie, Ouyang Can became more and more fond of his "mad hat" role, and sprouted the idea of opening a hat shop. 
 her major in University was industrial design. After spanformation, a href= "http://zs.sjfzxm.com/ from=dh" > shop shop < /a >, just played the accumulated design knowledge. Besides, there is another advantage in franchised hats. The design of the hat is simpler and more economical. 
In this way, in April 2010, she and her two partners launched the "mad hat and Alice" hat store. From the very beginning, it was hoped that a hat could be sold every day, gradually developing to the expectation of selling 20 per day, and then growing up to last winter, it was used to the sale amount of more than 100 sales per day. 
 into the semi-finished product design, 
 from the very beginning, Ouyang Can positioned his hat shop as a shop. She believes that there are not many people in China who are in love with their caps. If they open a store, the audience is just the crowd around them, and if they shop online, they will have a relatively large audience. 
 Ouyang Can introduced that there are mainly three ways of making hat in store sales. One is to buy the undesigned half finished hat from the factory, then add its own design to make it form. The second way is relatively small, that is, she makes the design of the whole hat to the manufacturer, but the cost is relatively high. The third way will be eliminated, that is, directly using the finished hat provided by the manufacturers. These products can not reflect the characteristics of the shop and lack market competitiveness. 
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 strive to create the artistic conception of fairy tales .
 on the home page of the shop, how can we classify the hats with a large number of styles so that users can find the ideal hat most conveniently? Ouyang Can's practice is to divide the hat into wool felt hat, wool hat, straw hat, banquet decorating cap, children's hat, senior hat, men's hat, baseball cap, Lei Feng hat and so on. 
 because the product tends to be fairy tale style in design, Ouyang Can tries to create the artistic conception of < a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > fairy tale < /a > while taking pictures of products. She plans to set up corresponding background, such as setting up simulation plants, picture frames, kittens, boats, small oil lamps, small luggage boxes and other accessories. In contrast, Ouyang Can also gave a fairy tale name to every hat, such as dreams, horses and circuses. 
 in addition, Ouyang Can said that when she went on vacation every year, she went out to travel to take a beautiful picture, sometimes it was used as a picture background. 
 aiming at holiday hat market demand 
 in this small shop, the hat of the holiday series is the most popular. Most of these hats are colorful, bright flowers, fresh green leaves, ribbons, gauze and other design elements. Ouyang Can said she found that people like to look for "caps" before traveling, and look forward to taking more beautiful photos on the trip, which is a huge demand market. And the real hat shops in Guangzhou are mostly sold in a more fashionable fashion, but they lack a hat suitable for holiday wear. 
 in addition, since she had taken part in the creative market activities of products, she felt that consumers would choose to design a more conservative style if they saw the hat in kind, and if they bought it online, they would tend to choose a more publicized style. 
 regularly launched the buyer's reality show interaction /p >
 < < a href= > http://gwj.sjfzxm.com/ > > crazy hat and Alice < /a > every 2~3 week to hold a "Buyer show" activity, invite recent buyers to share photos of the products purchased at the store. Ouyang Can said that each phase would award 1 best prizes and a hat; 5 excellent prizes and other participants will give coupons. She said, "the photos on display can be seen in the shop, which can make new buyers feel real". 
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 input-output /p >
 peak season. Monthly profit is more than ten thousand /strong < .
 Ouyang Can revealed that at the beginning of their business, they bought cameras and studio photography equipment. They only spent more than 5000 yuan on the secondhand goods spanferred by their colleagues, and allocated 2 working computers, which cost about 6000 yuan, and spent more than 1000 yuan to purchase a courier and invoice printer. After opening a shop for a while, it also increased the amount of picture space and promotional software needed to decorate the shop, which cost about 500 yuan. Roughly calculated, the online store invested about 13 thousand yuan in its pioneering work. 
 the daily expenses of the store are mainly: goods, labor (currently there are 5 people in the team) and rent. At the beginning of his business, Ouyang Can set his workplace in his own place. As business grew rapidly, she changed her 3 residence in 2011. Until last November, only 300 square meters of workplaces were leased in Baiyun District, which cost about 7000 yuan a month. 
 Ouyang Can studied photography in college, so she took care of the pictures and pictures of the shop. In addition, the models they employ are more consistent with their temperament and product style. The students who pay for the study are paying about 600~700 yuan per day, which is much cheaper than hiring a professional model. 
 in terms of output, Ouyang Can said that every year 2~3 months and 8~9 months are the sales slack season of the store, the income is flat or slightly deficient, and the rest of the peak season has a monthly profit of more than ten million yuan. 
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 business difficulty 
 raw materials are often not goods, .
 Ouyang Can said that it is always a problem that the supply of goods is hard to find. Because the goods provided by many manufacturers are calculated on a batch basis, not long and stable, so every time she wants to find semi finished hat and accessories, she needs to spend a long time in "Zhongda" a href= "http://www.91se91.com/" target= "_blank" > cloth "/a" market. 
 even if we have found the manufacturer's order, there is often a situation where the goods are not in good condition. There are still more troublesome times, that is, the first batch of goods and the quality of the second batches are different. Many of them have to be sent to or under the wholesalers. 
 Ouyang Can felt that he should try to place orders with local factories in Guangzhou, so that if there were problems, they could communicate and remedy in a timely manner. 
 future business vision 
 plan to expand sales channels 
 on the future development of the shop, Ouyang Can revealed several ideas to reporters: 
 1., in the sales channel, we should consider cooperation with < a href= "http://www.91se91.com/" target= "_blank" > dress "/a" shop, perhaps we can supply them, so that we can expand sales channels. 
 2., in the design direction, we should consider increasing the types of art and minority, and launch a special series as an attempt. 
 3. in the summer, considering the introduction of straw woven bags, can match the hot summer holiday straw hat, but is very worried that no quality source can be found. 
 4. intends to make the accessories on the hat made to be detachable, so that consumers can eliminate this hat.