Google'S Smart Shoes Are Adidas'S Shoes.

< p > Google intelligence < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > unexpectedly is Adidas's shoes, the news really shocked the market.

Does this mean that there are some "secrets" between Google and Adidas? In fact, the Adidas official of "intelligent shoes" has not really participated in this game. It is a cross border ticket work between Google and the creative agency YesYesNo and Studio5050, but the product is based on a casual shoe made by Adidas.

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< p style= "text-align: center > > Google shoes with Adidas shoes, Adidas how to deal with < /p >

< p > to be honest, in addition to allowing shoes to speak and integrate with Google+, it is not a novel concept to measure motion itself.

Though the product itself is not worth reading, there are still a lot of interesting things behind Google's shoes.

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From the big background, this is naturally determined by the trend of technological development. With the advent of the big data era, technology companies are trying to install sensors on all contacts that people are exposed to in order to complete data collection. P

As the most frequent and close contact between human beings and the outside world, the importance of shoes is self-evident.

On the other hand, the penetration of technology companies into the traditional footwear industry has long started, but the only successful case in recent years is the cooperation between apple and Nike.

Relying on Nike+iPod, Apple has already taken the lead.

Also, as an industry leader, Google naturally wants to find its place in the boom.

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< p > this "a href=" http://www.91se91.com/news/index_x.asp > smart shoes < /a > is more like Google's initiative to throw olive branches to Adidas, and try to find out each other's reaction.

It is logical for us to choose Nike's alliances.

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Less than P, however, Adidas will accept it, at least for now, the possibility is not high.

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< p > first, from the company's temperament, Adidas has never been the company pursuing the latest and the most cool concept. After 2010, Adidas has made fashion as its development direction and achieved very good results.

Therefore, at the present time node, it has enough motivation to promote the movement digitalization.

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< p > secondly, over the years, the arms race between Adidas and Nike has never stopped. From running shoes to basketball shoes to football shoes, both sides are fighting close to each other on battlefields. You build aircraft carriers, and I build nuclear submarines.

In the field of digital movement, Nike+ Adidas has launched its own digital sports platform miCoach to maintain its strategic balance with its competitors, but it has not carried out the promotion in a big way.

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In addition, Adidas launched a mobile phone with Samsung in 2008 to follow the example of Apple + Nike, but the product didn't get a good market reaction, which would also hurt Adidas's enthusiasm to use p.

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< p > at present, Google's intelligence < a href= "http://www.91se91.com/news/index_x.asp" > shoes < /a > is still at a very early stage. As for whether Google can successfully penetrate into the shoe and clothing industry in the future, we should first calm down and change it.

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