"Three Tactics" Decide The Brand Positioning Of Children'S Clothing Market

< p > > from the trend of < a href= "http://www.91se91.com/news/index_c.asp" > children's clothing consumption < /a >, the market that won the advantage solely by price is not the mainstream demand, let alone the manufacturer is the controlled party in the supply chain, the pressure and space of cost cutting are inversely proportional.

Therefore, in the process of market becoming mature, winning by the characteristics of products will be an inevitable choice for many manufacturers who want to compete for the market, rather than the single marketing mode that is now pursued.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > children's wear < /a >, its characteristics mainly rely on unique design to form product advantages.

Design must be recognized by children. For example, the pattern on the clothes is not necessarily a cartoon character, it can be anything that children like in life, so we should keep some custom marketing mode.

In the design survey, we can not conduct research like adult clothing, but also spend some effort to study children's consumption motives, psychology and ideas.

The impact of cultural diversity makes children not necessarily "leisure + lovely + cartoon".

In addition to the advantages of design and development, enterprises can also achieve relative advantages in technology, service and sales, advertising and so on.

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< p > when it comes to specific positioning, children's wear brands must consider three aspects: first, how to locate the competitors' products; two, how many sufficient customers in the target market will satisfy the needs and what they need; three, consider what the enterprises should do and what they can do on the basis of the first two questions.

For this reason, children's wear brands must be collected by means of < a href= "http://www.91se91.com/news/index_s.asp" > market < /a > research methods and ways to collect relevant information on the above issues.

What we lack is precisely the process of market research. Most of them do not carry out market research, but only rely on managers' experience to judge the market.

Some enterprises simply perfunctory, in addition, many professional research institutions are also not professional operation, and many other aspects cause children's clothing brand blindly follow suit and unclear positioning.

For enterprises, finding their relative advantages is not easy. The next ostensive positioning is not easy.

Explicit positioning is actually letting the market know the characteristics of your products and enterprises, positioning itself not in the product itself, but in the minds of consumers, product positioning must eventually go to the brand process.

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< p > no matter how large the scale of an enterprise is, the diversity and variability of its resources relative to consumer demand are always limited. Therefore, it is impossible to satisfy all the needs in the market. It must aim at some target markets that have their own competitive advantages.

And brand positioning is to find their place in the selected target market and occupy a unique position in the minds of consumers.

That is to say, in order to compete with foreign brands, the brand manufacturers of domestic children's clothing should also carry out brand management in addition to the accurate positioning of products.

For example, "not easy to wear" (attribute positioning), "healthy and comfortable" (functional positioning), "emphasizing personality" (customer positioning), "national brand" (competitor positioning) and so on, can become the appeal point of children's clothing brand positioning.

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