The Domestic Outdoor Market Is On The Rise.

In the middle of July last year, Friedrich J Hafen, Germany, was about to usher in the grand opening of European outdoor exhibition. Soon after that, the outdoor industry will focus on Nanjing, because the eighth Asian outdoor exhibition will be held on July 24-27 at the Nanjing International Expo Center.

According to the Asian outdoor exhibition project group, it is expected that the exhibition area will reach 52 thousand square meters this year, and the number of exhibitors will reach 600.

China's outdoor products market is still optimistic: China's mainstream outdoor brands predict an increase of 20% in 2013.

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After P, China's northern market has absorbed most of its inventory.

Therefore, dealers are optimistic about this year's outdoor market.

In the past 2010-2011 years, the domestic outdoor industry has been developing rapidly, with an annual average growth rate of over 40%. The sales of outdoor products in large shopping malls and department stores in the North almost doubled.

New brands such as wolf claw brands, together with some domestic outdoor brand leaders, have increased significantly over the past year, and output has soars.

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< p > according to the industry report, on the whole, outdoor products sales outlets in shopping malls and department stores in metropolises such as Beijing and Shanghai are in surplus.

Besides famous outdoor brands, traditional sports brands such as Adidas, Lining and Kappa have also launched outdoor products series.

A closer look at the "a target=" _blank "href=" http://www.91se91.com/ "> /a" floor "in the shopping mall will make it easy to find out more and more outdoor clothing.

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"On the other hand, the downtown areas of big cities are often short of professional outdoor stores like Sanfo or Firefox," said Mr. Jaeger, chairman of Beijing P and Asian auto show.

In small and medium-sized cities, because of the reasonable rent, outdoor stores can rent more central and better storefront.

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Less than P, over the past year, the brand that specializes in professional channels such as Kele stone has only been adjusted in terms of product mix.

Some big brands have to rethink their market strategies in the face of a gradual decline in market share.

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The North Face, the leader of the global outdoor industry, has responded to this problem and formulated a new professional marketing strategy for P.

"We also want to be a real part of China's outdoor community."

VF Asia Pacific Regional General Manager Jacob Lee Uhland said.

In July 24th of this year, The North Face will display its new marketing strategy for professional channels at the eighth Asian outdoor exhibition with more than 450 square meters of booth.

During the exhibition, they will also organize a number of coordination activities.

The China Outdoor Alliance (COA), a working group serving the outdoor industry in China, held a meeting in Beijing in February 28, 2013. The members of the alliance agreed to accept The North Face as the first international member.

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