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South "Clothing" North Tune Urban Beauty To National Balanced Development

2013/4/2 17:03:00 38

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City Beauty Underwear Brand Underwear Market

Just in the middle of 2013, the China Acupuncture Association (China a href= "http://http//www.91se91.com/" > needle cotton fabric /a Trade Fair) made underwear, a mysterious and charismatic industry once again focused on the spotlight. Unlike traditional clothing, a href= "http://http//cailiao.sjfzxm.com/matertial/show/default.aspx" > underwear < /a > as a woman's personal clothing, because of the differences between North and south climate, consumption habits, regional culture, underwear industry from product type to sales mode, there are also many different, often divided into southern and Northern underwear. Therefore, as a brand of underwear, how to quickly realize the network layout of the country is a hot topic in the Chinese underwear industry.
 reporter has found that the development pattern of underwear market in North and South mainly stems from the difference of consumer habits. According to the survey, according to the stature, the northern consumers are bigger in size and more demanding for large sizes. According to the color of underwear, northerners tend to be pure color while southerners prefer warm colors. However, as the production cluster of underwear industry is mostly concentrated in the south, such as Zhongshan Xiaolan's underwear board, Chaoshan's < a href= "http://http//cailiao.sjfzxm.com/matertial/show/default.aspx" > bra > /a "and" home clothes "section, and Zhejiang's thermal underwear plate, these manufacturers tend to pay more attention to and adapt to the needs of South market from the style to the model, and the consumption habits of the northern market are relatively low. 
 as the leading brand of large underwear consumption in China, "city beauty" is expanding, developing and even changing the underwear market and consumption pattern in the north through its own efforts. Years of polishing in the underwear market have led the "city beauty" to have a standardized development mode, which basically overcomes the problem of underwear development pattern caused by the North South consumption difference and other problems. The beauty of the city first made use of the advantages of the south to make an absolute strength in the South and gradually invaded the northern market. Starting from the 2012 Lin Chiling underwear advertising film launched by CCTV in the city, the urban beauty has officially launched the balanced layout of the northern underwear market, and is gradually realizing the balanced development of the southern and northern markets. 
In the early days of P, the urban beauty announced the "fast fashion" mode and invited Lin Chiling to be the brand spokesperson and chief creative designer. In view of the adaptability of modern women's changeable life, changeable mood and changeable demands, they provided tens of thousands of comfortable single products, so as to satisfy different appeals with different series of characteristics and intimate designs, and strengthened the brand affinity and national awareness of the urban beauty. Besides, the urban beauty hired some first-line designers from South Korea and Hongkong to carefully observe and integrate the international front fashion elements, and combine the fashionable demand of the South and the north, and design underwear suitable for mass consumption. The cosmopolitan design team of the city beauty has spanformed underwear fashion from T to life. The difference between the north and the South has been weakened by the international trend, and the aesthetic differences between North and South have been crossed. 
 as a soft competitive power for the urban beauty to go deep into the northern market development, the urban beauty created a one-stop "SPA" business model for personal clothes, and accordingly upgraded the whole industrial chain of the upstream and downstream industries. At the same time, the urban beauty also introduced the standardization mode of the international fast food industry into the underwear industry. A series of standardized measures were implemented to implement meticulous and standardized management of the stores, and successfully created a reproducible underwear chain DNA, which successfully extended the unique commercial street mode to the northern market. Previously, because of the differences in lifestyle, there were few sales outlets in the commercial streets in the north, and the products sold were shopkeepers' integration through various channels. With the help of the "commercial street", the urban beauty has expanded its experience to expand the "underwear one-stop shop" to the northern market. In the meantime, the "urban beauty" uses the "nanny service" and standardized operation requirements to provide detailed guidance to dealers in selecting goods, ordering and selling, so as to ensure the "survival rate" and profitability of stores. At the same time, in order to give consumers a comfortable underwear feel environment, the "city beauty" store emphasizes the intimate and experience, and provides professional training for store managers, shopping guides and even tally clerks every month. The training contents are from music selection, volume control, light distribution to underwear health knowledge, customer communication skills and so on. 
 2012, the beauty of the city was put into use in the modern logistics center in the north of Tianjin. Tianjin, as the northern economic center and spanportation hub, solved the supply problems of the nine northern provinces and the two cities in Beijing and Tianjin, and raised the efficiency of the timely supply of the stores in the northern region. It also marked the further improvement of the logistics system of the urban beauty people, making it even more possible for the balanced development in the whole country. 
 it is understood that by the end of February 2013, there were more than 5000 urban beauty stores in the country, especially in the vigorous expansion of the northern market. This dark horse number not only makes urban beauty occupy a large market share in the north, but also makes it far ahead of China's underwear industry. Insiders pointed out: "if the urban beauty can solve the bottleneck of the underwear chain industry in the whole country, and make good use of this feature, it will become a good example for the underwear industry in time, and the chain stores nationwide will also emerge in large numbers."