Textile And Clothing Enter The Era Of Business Mode Innovation

< p > it is undeniable that China's "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "industry has entered a new round of adjustment.

The demand for international market shrinks, the domestic demand market slows down, the change of social value mainstream orientation and consumption behavior, and the cost of production and circulation continues to rise.

The unfavorable market environment not only brings about the slow growth rate, but also the rational thinking of the practitioners of Chinese clothing industry. The time that China's independent clothing brand goes to seek the pformation of innovation, the era of re creation of mode and value has arrived.

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< p > how to innovate? The consensus reached by many entrepreneurs today is that enterprises should focus on improving the quality of life of consumers and upgrading the needs of lifestyle to carry out value innovation, enhance customer value, and discover and develop new market space.

But how to achieve this process is a problem that everyone is trying to solve.

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< p > the new meaning of business mode < /p >

< p > emerging industries with new business models are becoming grave diggers for traditional industries.

How can we establish a new business model in traditional industries? Why do we always catch up with emerging enterprises instead of traditional enterprises in every bend? < /p >

Zhu Wuxiang, a famous financial economist and professor of economics and Management School of Tsinghua University, believes that innovation can be achieved through five measures: first, adjust the strategic positioning, including the choice of customers in the field of P.

The reason for the success of many excellent clothing enterprises is to accurately position their customers and customer value.

The two is innovative product services.

Three is to improve management.

Four, we should make good use of financial strategies, such as capital market or some other financial instruments.

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< p > "if the above four adjustments are still not effective, then we should add one: reconstructing and upgrading the business mode.

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< p > what is the business mode? Some people say that business mode is how to earn money. This expression is very popular.

Others say that the Internet will be the model.

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< p > "when we talk about business mode, we think of the operation mode of product marketing and traditional business. Now the business mode is not such a narrow concept, but an industry's opportunity and mechanism for sustainable development under the condition of market globalization."

China a target= "_blank" href= "http://www.91se91.com/" > textile > /a > Industrial Union honorary chairman and honorary president of the China clothing association Du Yuzhou believes that the business model is very complex. Each enterprise has its own personality because of the different business models, and it also forms the core competitiveness and brand creativity of the enterprise.

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< p > "in fact, there are many very good business models in the basic industry, especially after the help of IT technology.

So business mode is not just a way to make money. We define it as a trading structure for stakeholders.

Zhu Wuxiang said that the trading structure of an enterprise and its stakeholders includes the paction subject and paction content, the medium and paction mode of paction, the management of paction pricing and paction risk.

The innovation mode is nothing more than changing the risk management methods from the above subjects.

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< p > in Zhu Wuxiang's view, there are three basic points in the innovative business model: first, a new model must take into account whether it is promoted to stakeholders, and ultimately to increase the value of stakeholders, including enterprises themselves; secondly, whether to reduce costs, including search, inventory, credit, funds and supervision and other costs; and third, reduce risks.

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< p > "clothing enterprises may need to use IT technology to repurchase customers, suppliers and distributors in clothing business.

Of course, only a single enterprise innovation is useless, but also needs the whole industry chain innovation.

Zhu Wuxiang emphasized.

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< p > Du Yuzhou believes that the innovation of business models should be based on three basic elements: value, resources and decision-making.

Value results determine that enterprises should take into account the external and internal value of enterprises in forming business models, including customer value.

In this process, consumers get products, enterprises get market share and popularity, and the supply chain has also been improved.

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The second elements of < p > are resources and capabilities, forming the control power of enterprises on product quality and the allocation ability and efficiency of supply chain system.

The third is decision making.

Decision making vividly shows the process of enterprise growth, acquiring the value chain from resources, developing the value chain of production, and selling the value chain of circulation.

These three - value results, resource capabilities and decision-making constitute the whole of the business model.

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What does P and mobile media change? < /p >

< p > mobility and connectivity will become the core of the future business environment. The younger generation will play a more important role, and the popularization of technology will give them a greater say.

What is the pfer of management paradigm in the face of new connections? < /p >

< p > at the 2013 China Fashion Forum, Hu Yong, an associate professor of Journalism and communication at Peking University and a new media critic, show the future of the mobile world to people.

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< p > mobile is becoming the development direction of social network. Mobile phones are changing the whole rapid communication and group participation tools.

Teenagers use mobile phones in a more creative way.

"If one day each person's behavior is recorded and analyzed, we can understand the real life phenomenon through these data, which is what I call big data."

Hu Yong said.

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< p > these data record people's activities, decisions and life itself, which will bring great value.

In the advertising industry, location has been a very important thing.

And when we enter the era of big data, for example, the importance of geographical location is not necessarily higher than the number of visits you go to a place.

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< p > "we envisage whether we can customize advertisements through patronizing times, which will create many interesting new models. Of course, the premise is that privacy will be a big problem.

But according to the development of new technology in the society, we know that people often sacrifice some rights for convenience and fun.

Hu swimming analysis said.

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< p > the relationship between people will change. The interaction between people will happen between people and machines and machines. This is called the Internet of things.

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< p > for the marketer, these big data are very important. He not only understands the past of consumers, but also knows his present and can predict his future.

"The best service we will encounter in the future is the worst service, or the best media is the worst media."

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< p > with the development of mobile Internet, there is also the prosperity of self media.

In the era of media, consumers complain more than ever before. How can brands react positively and respond, repair or even create brand reputation? How can we find favorable factors in adverse situations to reverse the situation? < /p >

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< p > Luo Zhenyu, the advocate of Chinese market communication theory and the keynote speaker of logical thinking, will have more voice right from the media age.

It can be a star. It can be an ordinary individual or a star combination, such as the winter Wu relativism, which contains two personalities of Wu Bofan and Liang Dong, such as the daily brotherhood of seven boys, including the happy family of Sheenah and He Jiong. Sometimes it is not even a person, such as Mickey Mouse, Donald Duck, HELLOKITTY, etc.

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< p > "because in the value chain, scarce elements inevitably bring value.

Almost all the attractive personalities can be converted into market value.

No matter who you are, as long as it is remembered, even the evil charm will yield the corresponding commercial value, this is the paradox of the Internet business age we are about to face.

Luo Zhenyu believes that the emergence of glamour personality naturally extends to the next logic: the emergence of media.

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< p > > "clothing enterprises should change their operation path, and don't talk big and strong anymore. We will usher in a small Beauty Company era. Your product coverage may not be that big, but you can experience the ultimate goal."

Luo Zhenyu believes that in the small and beautiful era, one of the modes of combining the enterprise with the media is the self recommendation media of the industrial chain, for example, some famous entrepreneurs appear on public occasions frequently, which is to obtain certain media characteristics for their own industrial chain.

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< p > mainstream or trend? < /p >

< p > 10 years ago, Zhao Junhao took several fashionable a href= "http://www.91se91.com" > jeans > /a > to promote some mainstream shopping malls in China.

It has twists and turns on the top, and there are many different decorations and holes. The price is above 2000 yuan.

The merchants in the mall think this guy is crazy. How many people can buy this weird and expensive pants? < /p >

< p > "they think such pants can't be bought by those who like it, and those who can afford it will not like it."

But through 7 years of hard work, when Zhao Junhao left the brand, its sales and sales volume was the champion of the middle and high end jeans sales in the Chinese market.

Today, Zhao Junhao has become president of EVISU China.

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The trend of P is changing rapidly, especially in today's information era.

Small and beautiful era, niche brands will also have a large market.

In recent years, a new category has emerged in the fashion market, which is known as "tide card".

From the international market, many mainstream brands and even luxury brands are interacting with fashion brands, such as cross-border brands such as a target= "_blank" href= "http://www.91se91.com/", designer /a.

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Less than 5 years ago, few people mentioned the concept of tide card or personalized market. < p >

"In fact, the impact of the trend market on the mainstream market will always exist.

The songs we are listening to are definitely the trend of the minority 20 years ago. Today, anyone who came back 20 years ago was the most fashionable person at that time, but we didn't notice it.

Zhao Junhao believes that the trend market is invading the mainstream market imperceptibly and replacing the mainstream market.

But the trend market is not always successful for mainstream entry.

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< p > "we found that the success rate was about 15% to 20%, and a large part gradually disappeared and eliminated in the gradual process."

Zhao Junhao said.

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P now, many mainstream brands are also beginning to look at the trend market and try to get a slice of the pie, but many times they do not know how to run the business of the younger generation.

They feel that their brands are getting old, so large-scale pformation has invited some very famous designers to do business for young people. There are many cases in China, but they often end up in failure.

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< p > "the main reason is that they do not really understand the trend market."

Zhao Junhao believes that the trend market looks huge, but there are some very mysterious things inside.

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< p > "the mainstream market can collect data centrally, and every individual in the tide market has different personalities, so it is hard to figure out what they are thinking.

Moreover, there is an invariable principle in the trend market, that is, capricious change.

Consumers' acceptance of new things far exceeds that of operators.

In the rapidly changing market situation, Zhao Junhao found that the Chinese market is not short of brand, but lack of professional management.

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< p > American artist Andywarhol once said that in the future society, one person will become famous every 15 minutes.

Zhao Junhao believes that in the future Chinese clothing industry, every 15 minutes there will be a new brand of concern.

"With the constant replacement of the trend and the mainstream, I believe that the future brands and commodities will be far richer.

Many people say that clothing is overcapacity, but the trend is an insatiable market.

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