Monrani Is Brave Enough To Compete With The International Shoe Giants.

Six or seven years ago, Monrani shoe industry There are still more footwear products, including leather shoes made from cold sticky technology. But one day, when Zheng Guohong, the chairman of the company, visited the market in South America, he found that the market potential of the injection molding shoes was huge, so he was determined to enter this new field.

There is room for gain. In Zheng Guohong's view, for yourself, Small and medium-sized enterprises If you want to do a good job in shoe-making industry, you must concentrate all the advantageous resources, because one of the three largest leisure footwear brands in the world, ECCO (ECCO), is one step ahead, and almost monopolizes the whole high-end market.

"I am a technical person. I believe that learning from other people's strengths and making up for others' shortcomings will make them better." Zheng Guohong said he could do it. He bought the best production line in the market at that time and led the R & D team to study it together.

After more than a year's fumble, Zheng Guohong finally made a special pair of injection shoes, and gradually opened up the market situation in recent years. "AOKANG, Kangnai, red dragonfly and other well-known shoe enterprises mainly take the brand line, and I want to take the main technology route." Zheng Guohong said that even the injection molding process not only has higher technology content, but also pays more attention to mechanization and automation, and does not need glue to bond.

Future Technology shoe making It must be the direction. After investing about 10000000 yuan of R & D funds in advance, on the basis of nearly 30 inventions and designs, such as shoe machinery, shoe last, product and so on, Zheng Guohong indicated that he should continue to invest in R & D and call for "technology shoe making". At present, we have bought tens of thousands of square meters of office space in Wenzhou high tech park, which is dedicated to R & D team. In addition, we are planning to land 50 mu in Binhai park.

It is worth mentioning that the research and development team led by Zheng Guohong has undertaken the transformation and upgrading project of the shoe industrial cluster in our city, which is based on the development of the automatic shoe making supporting equipment based on the disc injection system. The project was approved by the Zhejiang provincial science and technology department and was included in the 2011 major provincial science and technology special plan. It is reported that once the achievement of the project is transformed, the technology level of shoemaking industry will be greatly improved. Monrani will also become the leader of shoe making intellectualization.

　　 International giants frequent difficulties, Monrani actively respond to successive successes.

Zheng Guohong immersed himself in research and development, and began to expand the market, but he did not expect that the company was eyeing him because they were worried that the gradual growth of the company would take more and more cakes in the market.

"Fortunately, we are ready." Zheng Guohong said that every time he improved his craft and improved the product quality, he did some considerations on intellectual property protection and declared patents for invention or design.

The wolf is still here. In July 2009, the company asked the Patent Reexamination Board of the State Intellectual Property Office of China to put forward the request for invalidation of the design patent of the "sole (801)" of the brand. The reason for the statement is that the patent is the same as the patent application of the European Union before they applied, and the design is similar.

After thinking about it, Zheng Guohong thought that although he had done research and Analysis on ECCO shoes (ECCO), he did not copy it, but made a lot of breakthroughs and innovations on the basis of it. "To answer, we still have a great grasp." So Zheng Guohong asked a lawyer to go to Beijing with him.

This reply, Zheng Guohong won. His product was identified as "original." The Patent Reexamination Board of the State Intellectual Property Office issued an official document to maintain Monrani's patent right.

However, Ike was not willing to give up, he refused to accept the ruling and filed a lawsuit against the first intermediate people's Court of Beijing, and pushed the Patent Reexamination Board of the State Intellectual Property Office and Zheng Guohong to the dock.

Zheng Guohong did not shrink back and responded more positively. He said, "they want to drive us out of the market, but we have the strength and we are not afraid of it."

More than a year later, the first intermediate people's Court of Beijing made a first instance decision and maintained the Patent Reexamination Board of the State Intellectual Property Office. Monrani won again.

"Maybe when the Danish company or any other company will come to find fault." Zheng Guohong smiled and said he had confidence and solutions to all challenges.

　　 Lead formulation Industry standard Striving for "speaking power" to be a first-class enterprise.

As the saying goes, first-class enterprises do standards. That's what Zheng Guohong wanted to do. The industry standard of air bag shoe detection method led by him has passed the relevant joint hearing.

"To make shoes truly breathable, we are the most successful in China." According to Zheng Guohong, shoemaking has many processes, such as cold bonding and injection molding, but it can be more comfortable to wear shoes through certain technologies. "We pursue innovation, and we hope that these innovations can form certain standards and give them a reference."

The standard maker undoubtedly has the greatest say. This is what Zheng Guohong values and will take the lead in formulating more standards. Of course, the premise is that this is a good standard and has a positive effect on the upgrading of the traditional footwear industry.

At present, Russia is the main international market of the company. In Russia, there are also Monrani's cooperative factories. Through the video and pictures shown by Zheng Guohong, the reporters saw that the equipment and technology of these cooperative factories were very advanced. Zheng Guohong introduced that in the future, many factories in Wenzhou will use manual machines instead of artificial labor. He said that if these advanced concepts, processes and equipment can be disseminating through certain standards, the impact will be even greater.

Wenzhou City Shoe leather industry association Xie Rongfang, executive chairman, highly admired Zheng Guohong's ideas and practices. She reminded reporters that the interview should be thorough and meticulous. She said that Wenzhou, as the "shoes capital of China", is building a modern industrial cluster transformation and upgrading demonstration area. More Mongolian companies should be sprung up, constantly innovating, constantly occupying the commanding heights of the industry, and dares to have the strength to dance with "wolves".