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The Heart Of India Shoe Industry "Base Area" Jingxiang, The Implementation Of Multi Legged Walk.

2013/4/9 18:44:00 53

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Indian Hearts Shoes Brand Shoes

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Jingxiang land has always been a competitive place for merchants. Not only because of its densely populated and consumptive concept, but also the prominent position of Hubei's pportation hub and regional leading position, the "a href=" http:// Jingxiang land has always been a competitive place for merchants, not only because of its intimate collection and consumptive concept, but also Hubei's pportation hub and regional leading position, and its business atmosphere is strong.

The rise of Hubei market is of great importance to the whole central region.

A few days ago, Zhejiang Yin Xin bird Footwear Co., Ltd., in the Chinese footwear industry market stabilization, invested great efforts in intensive cultivation of Hubei market, to enhance the entire central region marketing channel.

> > commercial < /a > atmosphere.

The rise of Hubei market is of great importance to the whole central region.

take Wuhan as the center .

< a href= "http:// Jingxiang land has always been a competitive place for merchants, not only because of its densely populated and consumptive concept, but also Hubei's pportation hub and regional leading position, and its business atmosphere is strong.

The rise of Hubei market is of great importance to the whole central region.

"India bird" /a > Hubei branch is located in Wuhan, the Central Plains town.

Wuhan is the central city of central China. It has the reputation of "nine provinces thoroughfare" since ancient times, with a total population exceeding 10 million and ranking sixth in the whole country.

Therefore, the Indian heart bird marketing center in the Hubei region is set up in Wuhan.

It has long been established that foreign brands, Jiangsu and Zhejiang brands, Guang Guang brand and Chengdu brand women shoes have long occupied the shopping malls and stores. But he has confidence in this treasure place in Wuhan. He believes that fashionable Indian women's shoes can get the favor of the consumers in Wuhan. So he set up the Hubei heart camp in India. Under the guidance of the spirit of "India's heart and soul", with the support of the headquarters, he struck three whips in Wuhan: one is to infiltrate the market from point to area, two is to cultivate key customers, and to influence customers by word-of-mouth; the three is to adopt the "business based" agency system, which extends the marketing tentacles to the surrounding areas of Wuhan. according to Zhan Kai Liang, head of marketing in Hubei, Yin Xin bird, the Wuhan footwear market structure was founded at the beginning of Yin Xin bird brand.

Through efforts, the Indian bird quickly stopped in three towns in Wuhan and became a strong competitor in the market.

Meanwhile, Wuhan's Indo China bird has set the core position in the layout of Hubei.

walking with multiple legs > /strong > /p >

After the financial turmoil sweeping the globe, China's "a href=" http://www.91se91.com/news/index_x.asp "shoe market" /a has been affected, and the Indo bird has been deployed in Central China to fight against the strong women's shoes brand.

Zhan Kai Liang said that after the financial turmoil, the Indo bird brand went against the trend in Hubei, and implemented the strategy of "multi legged walking", which emerged abruptly from the "business type" agency system. It opened stores, entered supermarkets, shoe cities, shopping centers and department stores, began to introduce local marketing talents in Hubei, changed the wholesale formats of the previous couple shops, established a special office marketing organization, and carried out comprehensive training of personnel in different regions.

In 2010, the total number of effective terminals was 15, and the annual sales target was achieved ahead of schedule. In 2011, the total number of effective terminals was more than 50.

According to the 8:2 principle, the main sales volume 80% is placed on the effective terminal customers, and the random customers account for only 20%.

After a series of actions, the Indian bird brand has not only had many "base areas" in Hubei, but also gradually printed on the hearts of consumers in Hubei.

market intensive cultivation

2012, Huang Gaowu, chairman of Yin Xin bird company, put forward the 2012 company strategic thinking of "integrating a href=" http://www.91se91.com/news/index_x.asp "> marketing < /a > network, optimizing sales channels, healthy operation of shops, and achieving steady development". The Hubei branch of Indo bird Co., Ltd. responded positively.

A comprehensive "physical examination" has been carried out on the terminal, eliminating a small number of defective stores, making the terminal market develop towards a healthy and benign direction.

Two, stick to the brand development path, consolidate the brand image at the terminal, strengthen the planning and lead the sales with brand culture; three, strengthen the customer management, establish the Hubei model and county level market; four, hold regional development seminars and regional market maintenance meetings at regular intervals, strengthen the ability of cooperating with the terminal customers; five, further establish the regional performance appraisal system scientifically, improve the ability of CO marketing to the regional market; six, invest reasonably in the regional advertising and promotion, such as road signs, exhibition images, car body, land, county TV, and so on, and increase the added value of the Indian bird brand. Zhan Kai Liang said that in 2012, the Hubei area of the Indo China bird should adhere to the principle of "point to area".