The Pathfinder Is A Firm Market Share, And Its Sales Price Has Dropped Slightly.

< p > price is the most sensitive nerve of enterprises. Through this window, we can see its orientation and development trend.

As a leading industry in the domestic and outdoor industries, the sales of products in the fierce market competition are decreasing slightly, and the discount has gradually become the norm, in order to stabilize the market share.

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< p > < strong > the downward trend of product pricing is obviously < /strong > < /p >.

< p > compared with the two or three line brand, the competitors faced by Pathfinder not only have many domestic brands, but also mainly international brands.

This situation is also faced by Lining, a leading industry in the domestic sports industry.

Lining has always maintained a firm price, which made them lose their advantages when facing foreign brands, so that they fell into the predicament of declining performance and positioning.

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Pathfinder seems to be more flexible in this regard, especially after 2011, and the price has also changed accordingly, so as to enhance the competitiveness of the international brand. P

Take the assault clothing as an example: in 2012, the Pathfinder mainly pushed the price of 999 yuan and 1099 yuan preferential clothing, while the price of the a href= "http://www.91se91.com/news/index_p.asp" > Columbia < /a > assault clothing was 1299-2599 yuan, the price of the rush clothing was 1400-4000 yuan, and the price of the wolf claw assault clothing was 1300-2400 yuan.

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< p > a securities agency estimates that the average price of the Pathfinder terminal in 2012 dropped by 15% to 20%, and that in 2013 spring and summer ordering products would be reduced by 15% to 20%.

In the early autumn and winter 2013, the Pathfinder reduced the factory discount from 59% off to 62% off.

All this is to enable more consumers to buy the products of the Pathfinder and stabilize their market share.

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< p > < strong > channel sales price war fiercely < /strong > < /p >

< p > now, product sales channels have been divided into two online and offline camps. Pathfinder has gained a lot in these two battlefields, but as more and more brands pour into the a href= "http://www.91se91.com/news/index_c.asp" > outdoor industry < /a >, the price war can not be avoided.

If the price factors and frequent promotions are taken into account, the actual sales price of the Pathfinder is even more pronounced.

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< p > in previous years, Pathfinder always has the most stable price in the market, and twenty percent off has already attracted people's attention.

In 3 and April this year, the sales of outdoor products in small peaks, many stores have started 10 percent off new products, the old 4 to 50 percent off promotional activities.

Jin Yuan, a well-known discount shop in Beijing, launched a discount sale of "the whole 3 fold of the Pathfinder" in March this year.

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Under the pressure of inventory, the shops and shops of the Pathfinder are also gradually increasing, and the prices of products in these places are much cheaper than those of P.

In November 2012, the factory store opened in Beijing Wangfu commercial culture street. Compared with the shopping malls, the factory covers a wide range of products, including not only outdoor clothes, but also outdoor accessories such as backpacks, kettles, mountaineering sticks, and outdoor equipment such as tents, sleeping bags, folding chairs, and so on.

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On the online channel, Pathfinder has launched spring and summer thematic promotions in official stores such as official website, Tmall, Taobao, Jingdong and QQ shopping mall this spring and summer. In 2013, the new product was 6 folded, and most of the old products were promoted from 4 to 50 percent off.

Take Tmall's official shopping mall as an example. Hundreds of new spring and summer products are from clothing, shoes, backpacks and other permanent items to leisure chairs, cushions and tents. The price is mainly from 6 to 30 percent off.

Apart from the tag price, consumers can buy their favorite products at an affordable price to achieve brand stability and expand market share.

As far as time is concerned, the discount of online shopping centers has become a trend of normalization. Festivals with various festivals have become the starting point of promotion.

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< p > the latest business outdoor leisure brand -- arkeno, is more intimate with the price of the product.

After the discount, < a href= "http://www.91se91.com/news/index_f.asp" > catch the sweater < /a > 100 yuan, the assault clothing is around 500 yuan, plus the brand of the Pathfinder brand, it has strong competitiveness.

It can be seen that Pathfinder is also attacking the low price products, and the consumers are also very clear.

Although the products of arkeno are relatively simple, the Pathfinder has high hopes for him.

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