Lining Site Was Hit By Outdoor Casual Wear.

< p > according to the industry, at present, outdoor products, baby products and services, and supermarket products are the advantages under the offline, all families attach great importance to them and become the focus of expansion.

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< p > < strong > market adjustment sports brand accounted for < /strong > /p >

< p > "before, the sports goods of all major shopping malls are quite full. Now, if you want to buy a tennis ball, you can not buy it. It seems that" a href= "http://www.91se91.com/news/index_x.asp" sports < /a "supplies are really down.

Recently, Ms. Wang went to Zhongshan Road Baisheng shopping center to pick a tennis ball, resulting in two turns in the 6 floor and no tennis counters.

After careful inquiry, it was learned that special counters for sports equipment such as tennis and badminton had already been removed.

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< p > yesterday afternoon, the reporter came to < a href= "http://www.91se91.com/news/index_x.asp" > Parkson < /a > shopping malls 6 floor, looking at the whole floor is almost all the clothing and footwear world, once a variety of sports series products have been difficult to trace.

Reporters in the 6 floor to two circles, found that the floor was previously "sportswear" as the main fight, but now some of the names are not true.

Dozens of brand counters on the floor, almost all of which are outdoor brands, such as Columbia, rolls Fyes, Pathfinder and many other international brands have created the outdoor atmosphere of the entire floor.

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< p > such a contrast, the sports brand camp suddenly overshadowed, in addition to the original sports Nike and Adidas can support the front door, other sports brands are few, and the domestic sports brand is vanished.

Lining, once the leader of the domestic sports brand, has disappeared. What kind of domestic campaign is there? A href= "http://www.91se91.com/news/index_x.asp" > brand < /a >.

A salesperson at a shopping mall told reporters that this floor has been adjusted many times, and gradually cleared out some of the brand counters with poor sales volume, especially the domestic sportswear brands, leaving the shopping malls one by one, and even the tennis sales facilities which are not large enough to sell.

Now, high-end outdoor brands account for the absolute advantage.

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< p > < strong > pure sports brand becomes low-grade goods < /strong > < /p >.

< p > Parkson is no business case.

Recently, a large number of shopping centers such as Lai Lai Lai, Mackay Le, Liqun and so on have found that the proportion of pure sports brands is decreasing.

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< p > "who buys sportswear now? It looks too low. It's also a brand of outdoor sports clothes. It's better to go out to play or to join a friend's party, or even to wear clothes to work."

A Li, a member of the group who chose clothes from Li group, told reporters that many large brands of sportswear are now becoming "stalls". Even ADI and Nike are treated in seventy percent off. Domestic brands are much less common.

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"P" Mr. Li's remarks made the sport brand disappear in the shopping mall.

Recently, the official website of van guest has launched a slogan for Lining to buy 19 yuan in a limited time.

On sale day, a market price of 199 yuan < a href= "http://www.91se91.com/news/index_x.asp" > Lining < /a "T-shirt, promotional price is only 19 yuan, equivalent to 90.5% off, fell below 90 percent off; a pair of classic casual shoes original price 299 yuan, promotional price of 49 yuan, equivalent to 84% off.

According to consumers, many of these goods were inventories two or three years ago.

Not only is "Lining" so down, but the 2012 sports reports released by sports brands show that the number of six major domestic sports brands, such as Lining, Anta, PEAK, China trends, XTEP and 331 degrees, has exceeded 5000.

Among them, Lining has the largest number of shops, and many large shopping malls in the island city are hard to find.

And on the Taitung pedestrian street, 5 domestic and international first-line sports brand shops are also deserted.

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< p > < strong > outdoor brand positioning is favored. < /strong > < /p >

< p > "our outdoor sales are on the rise, while pure sports brands are indeed declining."

The relevant person in charge of the shopping center told reporters that the shopping center will adjust the < a href= "http://www.91se91.com/news/index_x.asp" brand "/a" counters every year. The results of the current adjustment show that the number of outdoor brands has greatly exceeded the pure sports brand.

The responsible person said that the decline of pure sports brand was related to the rapid expansion of the previous few years. Excessive competition led to big price war and serious backlog of inventory. The profits of production enterprises were low, and the kinetic energy of R & D and innovation was not enough, so that the pure sports brand became less and less popular in the consumer's mind.

In addition, the change of lifestyle and concept is also a major reason.

Compared with the outdoor brand clothing, the pure sports brand clothing and the outdoor brand clothing are mostly imported and hi-tech fabrics, and the design tends to be more casual.

"It should be said that casual sportswear is more market oriented, and outdoor clothing such as Korean brand golf series is also very popular."

The person in charge said.

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< p > the relevant person in charge of a large store in the eastern part of the island city also said that the principle of adjusting the brand of the shopping mall < a href= "http://www.91se91.com/news/index_x.asp" > the counter < /a > is to emphasize the sales of good brand counters, marginalization or even the bad sales.

In recent one or two years, the pure sports brand has indeed been "expelled" by the mainstream market, which is related to the decline of the market recognition. "Everyone's dressing style and consumption consciousness have changed. Outdoor clothing as a sports brand upgrade product is more popular with consumers."

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