Lining's Hand In Hand With NBA Superstar To Ignited Chinese Basketball Passion

< p > it is Lining's hand in hand with Wade that lets people witness the strength that the Chinese basketball market can release. It also attracts more people to fall in love with basketball and participate in it. The purpose of Li Ning Co is to provide professional equipment for enthusiasts to help them to dominate the arena and the journey of life. < /p >
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< center > < img alt= "Lining" width= "257" height= "305" src= "http://img00.hc360.com/shoes/201304/201304161111035296.jpg" / > /center >
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< p > 2012 is of great significance to the Li Ning Co. First, it was officially signed by Dewayne Wade, one of the NBA superstars, and had a great concussion on the domestic basketball circle by the trend of NBA. Then, with the sponsorship of the largest amount of Chinese sports industry in history, it became the official strategic partner of the 5 season of the 2012-2013 season of the Chinese men's Basketball League (CBA League). It further declared the strategy of focusing on the basketball market of the Lining brand, and then formally signed the sponsorship of the China Junior High School Basketball League, and completed the basketball resources and strategic layout of the top international superstars, the top level professional league matches and the youth events in full scale, and also realized the effective connection between the various kinds of resources inside and outside. < /p >
< p > this series of initiatives not only help Li Ning Co make a new breakthrough in the accumulation of sports assets, but also further consolidate the professional image of Lining brand in basketball and the leading position in the Chinese basketball market, and show the determination of Lining brand to carry out basketball in the end. < /p >
< p > < strong > join hands with NBA superstar to explode the passion of Chinese basketball < /strong > /p >
< p > as we all know, the highly mature and developed NBA has the best influence on the Chinese basketball market. As one of the most shining stars in NBA group, Wade has high popularity in China. But the Li Ning Co signed a heavy sum of money to sign Wade. Not only did he see the great influence of him, but he also found his spiritual connection with Li Ning Co. Wade and Li Ning Co's soul figure, Mr. Lining, were legendary in their respective fields. They both won the Olympic crown in the other country, and shared common values and similar experiences. It can be said that the tacit understanding between heroes transcends the barriers of time and space and culture, transcends commercial significance, and achieves a like-minded choice. < /p >
Wade, who signed a contract with Lining, was also stepping up Li Ning Co's elaborate Wade battle boots for him, from the very beginning of the NBA China race to the Christmas War of P and the All-Star weekend. Constantly surprises fans, the hot season's winning streak that is still in progress is one of the best gifts of Wade, one of the three giants of heat. And there is only one situation in his market for the boots of his campaign: out of stock; there is only one option for fans: treasure. As the heat continues to go all the way, fans are also expecting Wade to step on Wade's way and use his signboard "Ling Bo micro step" to dominate the NBA finals and add third championship rings to himself. < /p >
< p > it is Lining's hand in hand with Wade that lets people witness the strength that the Chinese basketball market can release. It also attracts more people to fall in love with basketball and participate in it. The purpose of Li Ning Co is to provide professional equipment for enthusiasts to help them to dominate the arena and the journey of life. < /p >
< p > < strong > main CBA dominate this one second /strong < < /p >.
< p > "basketball court, every second is the opportunity to create scores and create miracles." In his interview, Lining interpreted the charm of basketball so much that he had a deeper understanding of opportunities and dreams than ordinary people. Everyone has his difficulties, but he can also grasp many opportunities. If you can "dominate this one second", you can dominate your own life and dominate your own future. < /p >
Less than P, in the history of the largest sponsorship amount to become the official strategic partner of the CBA League, Li Ning Co not only provides the top equipment for China's top league, but also focuses on the most extensive and in-depth dissemination of the sportsmanship and ideas derived from basketball events through the CBA League platform. Everyone who participates in the CBA professional league platform and everyone who cares about the CBA tournament finds the spirit of basketball here. 17 teams, 237 registered athletes and more than 300 games, each team participating in each game, they are playing the game in their own way; 23 sponsors, millions of spectators and hundreds of millions of fans, along with the league match, they all understand the unique charm of "dominate the second second" with their own understanding. Li Ning Co is also bound to maximize the value of its sports assets in the process, promoting its brand value while promoting the development of the league, and finally proving its strategic vision. < /p >
< p > < strong > go deep into campus and cultivate basketball future. < /strong > < /p >
< p > if Lining signed Wade and sponsored the CBA League, he saw the opportunity of the market. Then the choice of sponsoring the junior and senior high school leagues is to promote the development of basketball more comprehensively. With the support of Li Ning Co, the 2012-2013 junior high school basketball league attracted 4176 young athletes from 348 schools in 19 provinces and cities to participate actively. The number and scale of the competition were far more than before, which made people feel the strong attraction and appeal of basketball among Chinese teenagers. < /p >
< p > if the flourishing of a collective movement comes from the popularity among the masses, the prosperity of youth basketball is a sign of the prosperity of Chinese basketball. Compared to the professional league, youth basketball has a far-reaching significance for the society, the campus and the family. The Li Ning Co hopes to extend the charm of basketball to the whole society through sponsoring the junior and senior league matches, so that more people will pay attention to basketball sports, pay attention to the improvement of the physical fitness of young people, pay attention to the healthy life and form of talent, and also cultivate a solid reserve force for Chinese basketball. Zhang Xiangdou, assistant director of Li Ning Co, said in an interview: "Li Ning Co as a sponsor of the new league will not only participate simply, but also contribute to the league and the cause of Chinese basketball!" < /p >
< p > nowadays, the basketball strategy of Li Ning Co has been very clear. The three lines of NBA superstar, CBA professional league and junior high school league are clear and clear, forming a solid strategic layout of Pyramid. At these three levels, Lining has done something for the future development and laid a solid foundation for China's basketball. < /p >