Xuan Zhi Lu Won The Gold Medal Of The Second AOKANG Cup Design Competition.

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< p > according to the organizers, the competition has been held for two consecutive sessions, mainly for footwear design students and footwear design and research institutes representing the future of China's footwear design and creativity. The theme of the competition is "the most dazzling folk style: creativity, nationality, culture and civilization". The aim is to build a high-end fashion creative design platform for Chinese shoes, adhere to originality, actively promote the development of Chinese manufacturing to China, and promote the organic integration of creative culture and wealth culture.

Since the launch of the competition in August 2012, the industry has aroused strong repercussions. Relevant design institutes, social design institutes and enterprises have received high praise and enthusiasm. In just three months, nearly 1000 entries have been received.

After the preliminary examination, a total of 50 entries were finalists.

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< p > to ensure the originality and quick realization of students' works, the finalist works were first made by 3D. With the help of the 3D production team of AOKANG international R & D center, the entries were changed from design drawings to 3D dynamic and effective images, and final exhibitions were made to determine the final awards.

In December 2012, Xie Rongfang, executive director of Wenzhou shoe leather industry association, deputy director general of Wenzhou shoe leather industry association, and experts and academics of Li Yunhe, Dean of technology Academy of Fine Arts, Wenzhou University, made a comprehensive evaluation of shoes from five aspects, including creativity, market potential, practical function, craft production and visual value. After final scoring statistics, they awarded a gold award, a silver award of two, a bronze award of three, and the best creative concept award, the most market potential award, the most practical function award, the best process production award, and the five most visual value awards.

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< p > it is understood that the award-winning 3D works are finally made by the contestants.

In fact, this process is consistent with the process that shoemaking enterprises have developed and produced. 3D shoe making software has greatly improved the efficiency from design to production, and has been applied in advanced shoemaking enterprises in Italy and other foreign countries. At present, AOKANG shoe research and development center has pioneered the establishment of 3D designer team.

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< p > "Wenzhou shoes China" is the first business card of China's footwear industry.

In the long run, there is still a certain gap between China's footwear industry and Italy's strong shoe makers in terms of R & D capability.

The purpose of holding such a competition is to carry forward the traditional culture of the nation, uphold the spirit of originality, and discover and train a large number of high level design talents in the industry. With the power of innovation, the industry brand will absorb the elements of national culture and combine with the trend of fashion, so as to improve the competitiveness of products.

AOKANG shoe industry has taken a step forward, hoping that more and more enterprises in China will become the forerunners of fashion.

Xie Rongfang, executive director of the Wenzhou shoe leather industry association and the final judge of the competition, said.

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< p > according to the relevant person in charge of the AOKANG footwear industry, the AOKANG footwear industry will bring the winning works to the market, better disseminate the design concept of Chinese shoes products, and inherit the experience of shoemaking, so as to integrate the design power of the whole society, create a good atmosphere for respecting original creation, attach importance to and cultivate talents of design, and boost the growth and development of national brands.

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