"Jordan Sports" Argues That The Brand Is "Southern Vegetation".

< p > April 30th, the famous American basketball superstar "flying man Jordan" sues Jordan's sports name right dispute in Shanghai second middle court.

It is reported that this case has been separated from the second middle court for 1 years.

< /p >

< p > < /p >.

< center > < img alt= "" Jordan sports "argues that the brand is" Southern vegetation "width=" 530 "height=" 338 "src=" http://img00.hc360.com/shoes/201304/201304301454523549.jpg "/ > /center >

< p > < /p >.

"P" attracted many scholars, lawyers, college students and media in the field of intellectual property.

At the beginning of the trial, the lawyer of the "flying Jordan" of the plaintiff opened a statement. "Litigation is not only protecting the plaintiff's right to name, but also protecting the Chinese consumers from being misled."

He raised the amount of claims from the original 4 yuan to 114 yuan.

< /p >

In the trial, the disputes between the two sides mainly include: 1. If the plaintiff is an American citizen, can he advocate the right of name in China according to the general principles of the civil law and the Tort Liability Act? 2, can the relationship between the English name of the plaintiff Michael Jordan and the Chinese Jordan used by Jordan sports be formed, and whether the plaintiff enjoys the title of Jordan's two words and so on? 2.

< /p >

< p > defendant "Jordan sports" says Jordan is an American citizen and has never lived in China. His quotation of the general principles of civil law does not conform to the law in China and does not have the qualification of litigants.

According to Chinese law, the object of the right of name to constitute legal protection must be the name decided or used by citizens.

Chinese "Jordan" is not the name of Michael Jordan. It is only the Chinese common plation of the English and American common surname "Jordan". It does not constitute the object of the right of name in Chinese law.

< /p >

< p > > "Jordan sports" points out that there is no unique correspondence between Chinese "Jordan" and Michael Jordan (Michael Jordan). It is only in the household registration of Chinese public security organs that more than 4600 Chinese citizens are called "Jordan".

And the meaning of "Jordan" in their brand names in Chinese refers to the vegetation and not the names of the people in the south.

< /p >