Semir Apparel Develops And Expands By Leveraging Brand Value.

A few days ago, one of the domestic casual wear giants. Semir A quarterly report released in 2013 showed that in the first quarter of 2013, the company achieved operating income of 1 billion 400 million yuan, an increase of 6.26% over the same period last year, and net profit of 133 million yuan, down 6.79% compared with the same period last year. The company's performance is basically in line with market expectations, although the net profit is still declining compared with the same period last year, the decline has narrowed compared with the whole year of 2012. At present, the company's operating income, net profit and other indicators are gradually improving, and business performance is expected to rebound.

A quarterly report shows that the income of casual wear has declined due to macroeconomic fluctuations and industry competition. At the same time, since the fourth quarter of last year, the company has stepped up investment in product R & D, marketing network construction and supply chain. The main reason why net profit is still declining is not obvious in the short term.

It is generally believed that since 2013, China has entered a new historical stage of deepening reform, promoting people's livelihood, expanding consumption, promoting urbanization and realizing the national Chinese dream. This will bring new opportunities for development and huge development space for the development of China's garment industry. At the same time, the apparel industry will gradually enter the era of endogenous growth from epitaxial growth. The upgrading of products, brands and management capabilities will become the key to future development.

In this industry context, the company said it will focus on R & D investment, improve product quality, and implement quality based brand strategy to ensure Future Ltd growth. In terms of product development, the company implements " Technology leadership, design lead We should follow the path of independent research and development and independent innovation. In view of the characteristics of "youth, fashion and fashion" of consumer groups, we introduce and recruit outstanding designers at home and abroad, expand the editions of rooms and laboratories, enrich product categories and improve product quality. At the same time, through industry university research cooperation, we actively participate in the construction of national and industrial standards. We mainly carry out standards setting for knitting children's clothing industry, expand product influence and establish good reputation.

Industry analysts pointed out that the demand for garment industry in the first quarter of 2013 will be improved, with double-digit gains, of which children's clothing is expected to grow by more than 20%. The domestic casual wear brands should improve the quality of clothing, enhance their creativity, and constantly meet the individual needs of consumers. At the same time, establish a good brand image and expand brand influence to make adequate preparations for the revival of the garment industry.

Semir apparel said that in the future development, it will focus on the main industry, strengthen industry, adhere to win win as the cornerstone, leverage the capital market, continuously enhance product strength and realize product differentiation development strategy, and strive to achieve its own performance in the case of industry recovery. Semir "Brand development has become the leading brand of casual wear in China to help the company develop in the future.