Italy Men'S High-End Brand D&X Settled In Yangcheng

< p > D&X from Milan, Italy, is one of the representatives of the international high-end men's clothing brand.

For the brand to settle in Yangcheng, its brand design director DAngelo told reporters that Yangzhou is a classical and modern city. The classical architecture and the long history and culture have impressed him deeply.

After investigation, they also found that the economic level of Yangzhou and the consumption power of the public are the most important reasons for attracting them to enter.

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< p > the first day of May 1 small holiday, D&X, the high-end brand of fashion men's wear, also officially entered Jinying Wenchang store on this day.

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< p > according to industry sources, after the first international brand COACH landed in Yangcheng last June, Yangzhou's department store market attracted more and more international brands to compete. However, the consumption level and consumption demand of Yangzhou citizens are becoming more and more internationalized.

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< p > < strong > another international brand settled in Yangcheng < /strong > /p >

According to P, D&X is from Milan, Italy. It is one of the representatives of the international high-end men's clothing brand.

For the brand to settle in Yangcheng, its brand design director DAngelo told reporters that Yangzhou is a classical and modern city. The classical architecture and the long history and culture have impressed him deeply.

After investigation, they also found that the economic level of Yangzhou and the consumption power of the public are the most important reasons for attracting them to enter.

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< p > for the stationing of the brand, the director of Jinying international planning introduced that after 2010, the consumption level of Yangcheng menswear increased year by year, and the shirts with general price ranging from 1500 yuan to 2000 yuan were the most popular.

So they have introduced a number of international high-end men's wear brands.

"Apart from the high-end men's wear on the first floor, we will also upgrade the men's clothing brand on the four floor in the near future."

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< p > < strong > Yangcheng welcomes international brand to settle down tide < /strong > < /p >

< p > in the interview, the reporter learned that in fact, as early as last June, after the surrender of an international first-line brand COACH stationed in Jinying international, Dunhill, ZARA, CLARINS, Chanel and several other international first-line brands have been stationed.

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< p > for this phenomenon, the industry insiders of many department stores in Wenchang business circle say that it is not surprising that big international brands are stationed in Beijing and Shanghai. However, Yangzhou, as the two or three tier city, now has a considerable number of international brands. This phenomenon is not in line with industry practice at first glance. But after careful examination, it can be found that this exception is not accidental. The rapid economic development level of Yangzhou determines the number of international brands.

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"P >" in addition, international big names enter a city. Besides the city's economy and per capita purchasing power, the city's popularity and the brand atmosphere of shopping malls are also indispensable factors.

At this point, Yangzhou's city card is also very attractive.

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< p > < strong > the consumption level of the citizens increased year by year < /strong > < /p >

< p > so many international giants are competing to settle down. What is the level of consumption of Yangzhou residents and whether they have the corresponding international level? Perhaps we can see some clues from a set of data provided by Golden Eagle yesterday: < /p >

< p > "the first international first-line brand COACH opened on the first day. The number of people entering the hall has reached nearly 10000 people. The sales volume is up to 300 thousand yuan, and the total sales volume of the first three days is 600 thousand yuan, which respectively won the sales champion of the national COACH store opening.

Today, the annual sales of COACH are nearly 10 million yuan. "

Golden Eagle International Planning Department official said, such a result for Yangzhou such a three line city, it is almost unthinkable.

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After P, more than ten top luxury brands such as LV, Gucci, Prada, Burberry, Dior and so on gathered in Yangzhou for 5 days, with sales of up to 1 million 100 thousand yuan during that period.

"RODRIGO, Dunhill and other high-end brands that have been stationed in the market almost all have achieved nearly $1 million monthly sales.

From this, we can see that Yangzhou people are becoming more and more internationalized both in terms of consumption level and consumption demand.

The person in charge said.

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