Qingdao Designer Brand Only Accounts For 1/1000 Of The Industry.

< p > flowers bloom, spring comes again.

The annual Qingdao fashion week meets with the public again.

This year's exhibition is bigger and higher, but what is even more exciting is the vigor and vitality of the women's clothing industry in Qingdao.

Like a willow tree, like a child who just walks and walks.

ITTZO, Yihua Zheng Hong, NMA Xiu Dan, Yulin, Rui and Fei Ma, flower box......

13 years ago, Qingdao women's wear started from almost zero basis. Now, a number of local women's wear brands have sprout up, and finally let the fashion industry have a little bit of family property, with several small saplings.

Where will they go? < /p >

< p > 2013, China's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry is in "the best era and also the worst era": on the one hand, high storage shadow shrouds the whole industry, from production to marketing are facing downward pressure; on the other hand, the national brand, a target= "_blank" href= "target=" > designer "product" has been re recognized, and appears to be born out of the world, brewing a contest with foreign brands.

How can Qingdao women's clothing, which is led by designer brand, cope with this era? At the occasion of this event, we launched a series of planning reports on "women's dream and road" of Qingdao women's clothing, taking stock of the designer's brand survival status, and discussing with the public, experts and people in the industry the rising roadmap.

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"P" has always been the celebrity celebrities in the public arena, often with the international brand of "a" target= "_blank" href= "http://www.91se91.com/" > dress "/a" proud.

This year, the "first lady" appeared in various public occasions wearing Chinese designer clothes, which attracted a lot of acclaim from all walks of life. Chinese designer brands also attracted unprecedented attention.

After the "exception" came to light, the clothing industry in the island city also caused great concern and heated debate. In this fashion week, it shows the strength of local designers.

The industry hopes that Qingdao women's clothing industry needs an exception, that is to create a national brand.

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< p > < strong > Qingdao designer brand occupies only 1/1000 of the industry < /strong > < /p >

< p > although designer brand has springing up in Qingdao, it is undeniable that compared with Shanghai, Hangzhou, Guangzhou and other places, it is still very weak.

In the words of Gao Lixin, director of the design of "Ma Ma Xiu Dan", several brands are still small seedlings. "Naga Nariki's not yet."

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< p > according to incomplete statistics made by the letter Committee, there are still tens of millions of brands in the seven or eight brands that are currently dominated by designers in Qingdao.

Compared to our city's 100 billion a target= "_blank" href= "http://www.91se91.com/" > textile < /a > clothing industry chain, accounting for only 1/1000.

How to expand the influence of designers in the industry? Cai Zeyuan, senior industry insider and Hongkong people, said that there are two models that can be used for reference: one is Shanghai mode, the other is Guangzhou and Hongkong mode.

Shanghai mode is a large number of pure designer brands. The advantage is that the designer's style is well maintained. The difficulty is that the scale is small and bigger and harder. The mode of Guangzhou is that designers and enterprises are fully integrated, designers and large manufacturers cooperate to develop, the advantages are easy to succeed, and the bad side is that designers will "succumb" to enterprises, and the design style will be smoothed out for a long time.

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< p > < strong > designer's wind < /strong > /p >

< p > < strong > > three fashion week < /strong > < /p >.

< p > with the overnight success of the "EXCEPTION deMIXMIND" of the local brand, "designer" became the first annual keyword in the clothing industry in the spring of 2013.

Before the opening ceremony of Qingdao international fashion week, fashion week in Beijing and Shanghai has been held, and the three fashion week is full of designers.

Take Shanghai as an example, in the "original designer brand exhibition" activities held during the fashion week, 17 of the 18 exhibition designer brands were local original designer brands in Shanghai.

The organizing committee said that the strong rise of China's design power is the biggest highlight of Shanghai fashion week this season.

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The Qingdao international fashion week, Qingdao international fashion week, has left more space for local designer brands under the invitation of the famous Chinese Hongkong and Taiwan designers: Wang Yan's ITTZO (Yau) fashion conference, Zhang Yihua's red autumn and winter senior garment release, Gao Li's Enma soddin dress conference, Ren Lizhong's one Lin autumn and winter custom fashion conference, Pan Wei's West Jane fashion conference, Zhou Mingrong's love noo fashion conference, Li Fang's Phoenix cheongsam high custom press conference, Zhang Chongwei's tortoise dragon children's Conference...

Local designers have more than ten conferences, occupying more than half of the fashion publishing links.

Feng Wei, director of the business guidance office of the Municipal Commission for information and communications, said that in recent years, fashion week's fashion publishing links have highlighted the display and distribution of local women's clothing brands, enhancing the support and cultivation of local brands.

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< p > < strong > designer brand < /strong > /p >

< p > < strong > Qingdao women dress Breakthrough Road < /strong > /p >

< p > why does Qingdao have a special liking for local designer brands? Looking back at the history of fashion week, we can see clearly the development process of Qingdao women's clothing, and finally take the designer's dress as a breakthrough point.

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When p returned to around 2000, a government research report showed that the clothing industry has huge profits and great potential.

It was under this consideration that the first fashion week was launched in 2001.

In the same year, a garment industry association and industrial park were also built in Jimo.

The idea of promoting the garment industry through the trinity of exhibitions, associations and industrial parks is very clear.

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< p > however, "not all clothes are called fashions", which was not discovered until after the fashion week.

"When we first started the fashion week in 2001, we did not find any local women's clothing brands in Qingdao, which made Qingdao fashion week much less than similar exhibitions in China."

Xiang Yangqing, director of the Municipal Commission of letters and commissions, said that the main body of fashion is women's clothing. How can we talk about fashion week without women's clothing? < /p >

< p > no women's clothing, women's clothing, no brand, create a brand! Since then, the development of women's clothing brand has become the Qingdao garment industry has never hidden "longing".

During the fashion week of 2002, the municipal government issued a "reward order" for the garment enterprises in the city to issue "who can win the famous brand or famous brand of Chinese women's clothing, and the city's annual reward is 8 million yuan", which will reward 24 million yuan for 3 years in a row.

Qingdao is already eager to cultivate local women's clothing brands.

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< p > however, clothing brands can't be smashed without money.

As Wang Yan, general manager and design director of Qingdao Zhou Zhou Fashion Co. Ltd., said, building a clothing brand requires money and product experience, but more importantly, designers.

It is precisely to occupy the strategic height of design. In recent years, our city has spared no effort to cultivate local designers: a series of activities such as top ten designers' selection, excellent university graduates' display and cheongsam release day have been made by fashion week, which has produced a number of excellent local fashion designers. There are 3 top ten designers in China.

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< p > development results prove that the choice is correct.

After 13 years of development, there are more than 20 famous women's clothing brands in our city.

ITTZO, Yihua Zheng Hong, NMA Xiu Dan, Yulin and other most active designer brands also have seven or eight.

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< p > < strong > Qingdao dress > /strong > /p >

< p > < strong > calling for big cards to be stored in the whole country < /strong > < /p >

< p > has just grown up, can the designer's dress brand go to the whole country? One or two brands such as "exception", Xiang Yangqing, director of Qingdao Municipal Commission of letters and commissions, said that he firmly believes that Qingdao women's clothing can produce one or two national brands. "I can definitely make this happen before I retire!" < /p >

< p > this is the case. Several brands such as ITTZO, Yihua Hong, e Ma Xiu Dan have tried to go out, enter department stores, open up foreign customers, or set up studios in the field.

Among them, ITTZO is the biggest step. Wang Yan, director of brand design, said that the vision of a Chau company is "committed to becoming China's top high-end women's clothing brand".

Now ITTZO has entered many department stores in Qingdao, Shanghai, Chengdu and Jiaxing, and is the first local brand to enter high-end department stores.

In these stores, the competitors directly facing ITTZO are Armani, MaxMara, Burberry and other international top brands.

Next, ITTZO will also hit Paris fashion week.

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< p > "please ask the public and consumers to have more patience and encouragement for local brands."

Xiang Yangqing said, there was no Qingdao women's clothing brand in the mall before. Now it has. Before the brand can't walk out, it can try to go out now. This is progress. "Qingdao women's clothing will surprise everyone!" < /p >

< p > < strong > Shanghai Hangzhou Guangzhou designers gathered < /strong > /p >

< p > Shanghai, fashion base; Hangzhou women's wear swept across China; Guangzhou, designers and enterprises have the most cooperation.

All these clothes have a special feature, that is, designers.

For example, Shanghai is the most concentrated city of independent original designers all over the country.

In the words of insiders, the designers in Hangzhou and Guangzhou are also "tens of thousands".

In addition to the attraction of industrial agglomeration, the local government has devoted great efforts to nurturing talents.

Take Hangzhou as an example, in the past more than 10 years, the government has vigorously trained talents, organized designers to conduct short-term studies in art schools in Milan, London and other places, sent designers to participate in the selection of top ten designers in China, and organized fashion design "future star" selection.

In addition, in order to encourage designers to produce good works, they will also provide design bases, as well as support from development funds.

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< p > < strong > designer brand PK luxury brand < /strong > /p >

< p > is there any market for the original designer brand? According to the "2012 China Fashion index" white paper published by fashion media group earlier this year, 97% of the people who consume Chinese designer brands have international luxury brands at the same time, while 42.5% of the people who consume luxury brands have Chinese designer brands.

This data means that almost all Chinese designer brand consumers consume luxury goods, and at the same time, it also confirms the attractiveness of designer brand to high-end consumers.

According to the insiders, the demands of the real rich class are increasingly shifting from explicit luxury consumption to the pursuit of low-key and comfortable personalized consumption, which provides opportunities for the rise of more designer brands.

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