The Development Of China's Garment Industry Is Still Uneven And Unbalanced.

Quarter, clothing The industry has achieved steady growth in major indicators such as exports, domestic sales, production and efficiency, showing signs of improvement in production and operation. However, there are still many problems of imbalance and imbalance in the development. Market competition is more intense, and the task of transformation and upgrading is more urgent.

The report on the prosperity index of the apparel industry indicates that China's garment industry has achieved steady growth in exports, domestic sales, production and efficiency in the first quarter, showing signs of improvement in production and operation. The warning index of clothing industry in China has maintained its upward trend for 4 consecutive quarters, and is close to the central line of the "green light" area. This has enhanced the confidence of the industry development.

However, we must see that in the affirmation of "the main indicators are growing steadily and the signs of production and business showing signs of improvement", we must pay attention to the imbalance of economic indicators and the imbalance of enterprise development. While seeing the steady growth of the domestic consumer market, we must pay more attention to the fierce competition in the market, and the task of transformation and upgrading is more urgent.

　　 Development is still uneven and unbalanced.

The report pointed out that the first quarter of the garment industry has achieved steady growth, and the warning index has been close to the "green light" central line. But from a single indicator, the price of products has slowed down, stock levels have improved, sales profits have decreased compared with the previous quarter, tax revenue growth has slowed down slightly, and capital turnover has slowed down.

There are several reasons for the above problems: first, in the longer period of time, the expansion of the "terminal channel" and the pursuit of scale expansion have become the development mode of quite a number of garment enterprises. The lack of a perfect industrial chain will inevitably lead to problems of price, inventory, profits, taxes and capital turnover; the two is the rapid and disorderly commercial real estate development in China in recent years, and the "urban springing up" complex seems to set up more market terminals for the industry. In fact, at the same time of building the platform, it creates disorder competition and high cost, and engulf the profits of the industry.

With the overall stability of the garment industry, the differences between the cold and warm enterprises are relatively large. Some enterprises have the problem of high inventory and high loss, while some of the enterprises with better competitiveness begin to shift from "regulatory model" to "benefit oriented", "from linear enterprises" to "network enterprises", and from the cooperation of domestic industrial elements to the allocation of international industrial elements. These enterprises go through the stage of product quality and scale expansion, take the "efficiency" as the core, adjust the strategy of enterprises, carry out the coordination of manufacturing and services, coordinate online and offline, and cooperate with the outside industry, and actively carry out the work of purchasing foreign brands, production capacity and channel cooperation.

　　 Market competition is more intense.

At the March China Development Forum held in Beijing in March, the theme of the forum was "from the world factory to the world market". The participants discussed the status of China as a world market in Global trade. It focuses on how to view the historical process of China's evolution from the world factory to the world market.

Now, in the context of shrinking global demand and accelerating the expansion of the Chinese market, China is developing a new model of innovation and development, and ushered in the historic opportunity for the domestic market to rank in the forefront of the world. To put it simply, the Chinese market is expanding. In the next 10 years, China's garment market will develop rapidly, and it may occupy an increasing share in the global garment market. European clothing enterprises are full of confidence in the Chinese market. In this year's International Fashion Fair held in Beijing, many foreign clothing brands are actively participating in the exhibition. It is reported that some European brands have recently entered the Chinese market plan, and some international brands that have entered China's clothing market are gradually moving their Asia Pacific headquarters from mainland China to the mainland. In the future, competition in China's clothing market will be more intense. The focus of competition has developed from brand product and channel mode to all-round competition of industrial platform.

Some multinational clothing brand enterprises have also launched the O2O way to promote interaction between online and offline, and to integrate with financial links. In addition to the competition of brand products, competition in the apparel market has entered the stage of industrial platform competition. The industrial platforms of these multinationals will build a modern service enterprise integrating channels, logistics, finance and electricity providers in the form of direct marketing in the Chinese market. These enterprises are neither production nor traditional channels, but also sell products of Chinese brands.

China's clothing enterprises, while continuing to promote brand innovation and technological innovation, should also build new industrial platforms and cultivate platform enterprises in China's apparel industry. This is also an important aspect to speed up the transformation and upgrading of China's garment industry. Only in this way can we occupy more shares in the domestic market and even in the global market.