Hengda Launched The First Filial Piety Shoe In The Market Caused Strong Repercussions.

How to persist in manufacturing industry and how to upgrade traditional industries? This is the proposition of the times. On behalf of the "two week two sessions" Qingdao The highest level of enterprise group has produced the "Qingdao answer" of this proposition. Among the high-tech products and new technology products, a pair of shoes has come to the forefront. That is the first Chinese filial piety shoe launched by Hengda Limited by Share Ltd. It combines a variety of new technologies and new technologies in one, and conveys the filial piety culture beloved by the world, and attracts consumers at an ultra-low price.

a pair leather shoes Behind the popularity, how much cultural reconstruction and technological innovation have been hidden in the enterprise? Let us see the phenomenon of "filial shoes".

　　 A pair of shoes touches consumers

"This pair of shoes is wonderful. The old people are not willing to wear them off. Thank the company for producing such products. This is what we have been looking forward to for many years." yesterday, Ms. Huang came to the Hon Da exhibition area with her old parents, and bought two pairs of new shoes on the spot. Huang said that the demand for leather shoes for the elderly is actually very simple: lightweight, elastic, skid resistant, simple and generous. But on the market, it is difficult to buy shoes suitable for the elderly. What is even more difficult is that Hengda filial shoes not only meet all these needs, but also cost much more than two hundred or three hundred yuan. Ms. Huang bought the shoes, but also specifically to find the person in charge of the company to express their gratitude.

Many of the middle-aged and elderly citizens who queued up to buy filial shoes at the scene have the same idea. They have been looking forward to this kind of leather shoes for many years. Because there are no such shoes, many elderly people can only wear sports shoes all year round.

　 A pair of shoes shows the spirit of benevolence.

Why is there a market gap in leather shoes for the elderly with huge market demand? We have to talk about a law in the shoe and clothing industry, which is chasing fashion and chasing young people. For the elderly who spend money prudently and save money, many enterprises choose two words: give up. "The same high quality shoes are sold to young people who can sell 800 to 1200 yuan. Why do they have to do the market for the elderly?"

Wang Jiwan, chairman of Hengda company, does not think so. He said that other enterprises are unwilling to do the old people's market which is disdain to do, but Hengda is determined to do it, because the elderly have such a demand. "Everyone has old age, let the old man put on a pair of comfortable shoes, is the wishes of children under heaven."

For this reason, Hengda company develops this kind of filial shoes at no cost and at any cost: using the best materials, the best technology (3 layers of ordinary shoes, the 8 floor of the shoes), and performs the most complete functions (including anti-skid, shock-absorbing, ultra light, soft, breathable, bacteriostatic and other 10 functions), and sells the lowest price.

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　 A pair of shoes convey human love.

Wang Jiwan said that filial shoes are the gift of Hengda company to the elderly in the world, and also the carrier of filial piety for all children in the world.

In Hengda exhibition area, filial piety culture can be felt everywhere: Micro films play the true story of filial piety of the founder of Hengda, and the citizens who come spontaneously come to wash their feet for their parents. In every activity, many people are filled with tears, including leaders present at all levels. Such a scenario is rarely seen in the country's industrial exhibitions.

Act as manufacturing industry Enterprises do not concentrate on displaying products at exhibitions, but they need to make great efforts to carry forward traditional culture. What is the purpose of Hengda? At the beginning of the exhibition, some people do not understand, but the exhibition area of Hengda has become the highlight. In response, some people say that Hengda is packing well this time, and has thought of a good idea marketing. "These views are all wrong. Filial shoes are the fruits of reengineering corporate culture, and the values of filial values of Hengda people fall on products." Wang Jiwan said.

　　 It's not shoes that sell, culture.

What Wang Jiwan said is not empty. Since 2010, faced with the cold winter of the post financial crisis, many enterprises have been at a loss to cope with the end, but Hengda has launched a vigorous activity of learning and practicing traditional Chinese culture. From top to bottom, the company starts from "filial piety" and promotes "benevolence, righteousness, courtesy, wisdom and faith" to create a unique family culture. In order to form a long-term mechanism, we also worked out a five year plan for the implementation of Chinese traditional culture in Hengda stock, and made plans for cultural development, and also pioneered private enterprises.

Cultural construction is not a castle in the air. The essence of traditional culture has aroused the good intentions of employees and formed an unprecedented consensus and value recognition. Data show that after the Spring Festival every year, 5600 employees in Hengda reached the highest rate of return to factory 99.3%, and the lowest reached 97%. Compared with the fact that the manufacturing industry is hard to recruit, difficult to work and the rate of return to factories is generally less than 80%, Hengda has built a steel team by practicing traditional culture.

Of course, Hengda did not relax technological innovation, technological innovation and design innovation. Recently, the Hengda enterprise technology center has been identified as the first "national recognized enterprise technology center" in the leather shoes industry, and has become the first batch of "Shandong industrial design center" of Qingdao, which is shoulder to shoulder with Haier and Hisense.

Good materials, good technology, good people do good shoes. The idea of Hengda has been recognized and echoed by consumers. Enterprises from inside to outside, from production to market, have embarked on a virtuous circle.

　　 110 thousand people visit sales of 11 million 360 thousand yuan

The three week of the fashion week series shows remarkable results.

Yesterday, reporters learned from the Organizing Committee of fashion week. 2013 the thirteenth China (Qingdao) International Fashion Week On the three day of the opening of the series of exhibitions, the number of visits and visits on the spot was unprecedented, especially on Saturday and Sunday. According to incomplete statistics, the total number of participants reached more than 110 thousand people in three days, and the spot sales volume reached 11 million 360 thousand yuan, reaching 481 million yuan of purchase intention.

Domestic and foreign buyers actively participate in the procurement negotiations become the focus of fashion week series exhibition and achieved positive results. In the past three days, 4 procurement meetings have been held, including transnational procurement, e-commerce enterprise procurement, Carrefour enterprise special procurement negotiation, WAL-MART and Wiki, and Lai shopping center. A total of 24 domestic and foreign key purchasers and more than 270 enterprises in our city reached 80 million 770 thousand yuan in purchasing intention, and signed 16 million contracts for procurement contracts.

WAL-MART, Carrefour and other top retailers in the world discussed the signing of the contract. They came from 12 countries, including Germany, Canada, Italy and Mexico. Local businesses such as Wiki and other key businesses are valued by exhibitors. During the meeting, the participants gave high praise to the famous brand products in Qingdao.