SIUF Eighth Shenzhen Underwear Exhibition Analysis

The past P activities are also lively, but most of them are difficult to get rid of, but they often do not have the industry benchmarking and leading significance.

The end of the activity is over, leaving no deep memory.

All activities of this exhibition are striving to achieve a fundamental breakthrough, which is more worthy of attention and participation than before.

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< p > < strong > the awards ceremony sees the standard < /strong > < /p >.

"P" awards are given annually, but it is hard to say how much influence and persuasiveness after the award.

The winners can be happy, but not excited, the right is better than none; the winners will not feel much regret, all because of the limited authority of the award, the standard and the height of the award.

The awarding, awarding, awarding subjects and the standards of the awards are not clearly defined. It is impossible to make the awards open, fair and impartial. Inevitably, the human relations award, the relationship award and the balance award are unavoidable.

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< p > starting from the eighth Shenzhen underwear exhibition, we will radically change the rules of the awarding game and strive to create an authoritative award with industry benchmarks.

In the past awards, sometimes the fees for promotion and publication will be appropriately collected. Some enterprises do not feel inclined to participate in the sense of significance. This limits the scope of the selection, and at the same time creates bad impression that money can win the prize.

From the beginning of the election to the award, no fees will be charged.

All brands must be elected at the same starting line and be open to the public.

The selection rules are also completely pparent. Online voting, authoritative media voting and trade union voting will be adopted to avoid any black box operation.

Ensure the authority and persuasiveness of the prize to the maximum, so that every award can be returned to the original.

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< p > this year's awards ceremony is also very interesting.

In addition to the "first announcement of nominations and the award of awards", the awarding ceremony is quite suspense. The entire award ceremony also intersperses three representative Giants: Leica, representing the upstream accessories industry, representing virgin industries in the manufacturing industry and the product show of An Li Fang, representing the brand business.

The theme of the show is "demeanor", which allows people to feel the suspense of the awarding process, while appreciating the "big demeanor" of the industry leader.

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< p > < strong > Professional Forum. < < /strong > < /p >

The past P forum has become a mere formality and superficiality, rather than a forum.

The lecturer said above that listeners were listening below, lacking interaction, communication and participation.

The process of listening and speaking may produce some ideological fluctuations, but it can not touch the depths of the mind and soul. Later dissemination is of little significance and the effect of communication is not ideal.

In the final analysis, the height of the forum is not enough.

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The P forum has made great breakthroughs in terms of its form and content.

First of all, third parties should be invited to operate the whole forum so that professional people can do professional work.

Secondly, the theme of the forum has been professionally planned, and the hot topics that the industry really cares about has been found and detonated. Through expert interpretation and authoritative interaction and other forms, we have enlightened our minds and sought solutions.

Let people improve their understanding and expand their thinking through participating in the forum.

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< p > all the forums belong to the "2013SIUF China underwear summit" under the framework of China underwear Summit Forum, China underwear channel forum, China underwear e-commerce forum and China underwear fashion trend forum four sub forum.

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< p > the theme of China underwear Summit Forum is "brand focus on new industrial ecology", and invited famous marketing experts to discuss and discuss about how to build healthy industrial ecology, how to avoid the homogenization of brand positioning, marketing and advertising, how to identify the brand standard of discourse power, and what the role of discourse brand should play in the industry.

Channel merchants forum is concerned about how to reform the channel information feedback mechanism, better help brands and consumers to connect and circulate information, get a win-win situation between sales and brands, and how to achieve personalized competitiveness through the innovative channel mode such as parity super super stores, high-end underwear City, pocket underwear shop, online shopping, clothing and living hall, etc.

The business forum is mainly about whether the electricity supplier mode can directly threaten and impact traditional channels such as supermarkets, stores, department stores and so on, or just become an important supplement to them. How to connect consumer habits and seize the minds of customers in the era of Internet sales and social media?

The trend forum mainly invites famous foreign design professionals and senior information professionals to share with you the latest international trends.

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< p > < strong > see design competition < /strong > < /p >.

< p > this exhibition has added two events at a stretch, namely, "China underwear creative design competition" and "Snow Fairy" Chinese cultural costume design competition.

At present, the two competitions have completed the initial evaluation. They selected the finalists from the more than 1000 entries and made the sample garments. At the same time, they held the finals during the eighth Shenzhen underwear exhibition.

The two competitions are named creative design competition, whose purpose is to lead the industry through creativity.

As we all know, the underwear industry in China today lacks the high-end professionals and original design ability.

The competition is to explore talents, inspire creative design inspiration and improve the original level, so as to make up for the shortage of Chinese underwear and home furnishing industry quickly.

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< p > > "charming Oriental - China underwear creative design competition". I hope that through the use of traditional Chinese elements and breaking the Convention, we can make innovative thinking on Chinese traditional underwear design, dismantle the original design methods and underwear structure, combine modern aesthetics to select and reconstruct traditional culture elements, explore new ways to meet the needs of women's inner lining, and create underwear works that perfectly display the charm and connotation of Oriental women.

"The first snow snow fairy China home furnishings cultural and creative design competition", with the theme of "fashion home new life" as the theme, hopes to disseminate the home furnishing culture through competitions, so that more young designers can get inspiration from it, so that the design of home furnishings can radiate "comfort, health, fashion, environmental protection" and let the modern home concept be deeply rooted in the hearts of the people.

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P encourages creativity, so all entries are creative and practical.

Just as good works of art must originate from life and above life, truly excellent and valuable creativity is no longer arbitrary, arbitrary and creative, but rather creative on the basis of life and commerce.

People draw inspiration from good creativity and inspire the yearning for a wonderful life in the future.

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< p > < strong > see the trend < /strong > < /p >.

< p > special event is to a certain extent a high-level embodiment of brand details.

As the saying goes: no three points three, how dare you go to Liangshan.

Brands that are specially released on large occasions are often ambitious and ambitious brands.

Special releases are usually carefully planned brand visual meals, often reflected in a kind of pie and a trend. This kind of high-profile presentation can not only bring fashion inspiration to the industry, but also highlight the vitality of the industry.

Appreciating the press conference is like appreciating the industry blockbuster. There must be many professional and non professional eyeballs to pay attention to it.

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< p > this Shenzhen underwear exhibition has two special conferences: the enticement code and the French ELLE brand.

The former was placed in the most promising opening position, and the slogan of leading the underwear health revolution and creating a new era of underwear was put forward.

After two years of grinding, the new product of healthy underwear has been subverted in the field of mold, raw material application, surface accessories application and ability technology application. It is a revolution in the field of healthy underwear.

What impact can it bring to the underwear industry? Let's wait and see.

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< p > from France's ELLE brand, with unique international fashion taste, interpret underwear fashion trend.

Its new design style and concept will bring fashion and fashion to women's underwear in daily life, and bring the exquisite lifestyle of French girls to express vitality, positive and modern attitude towards life.

The fine details and the extension to clothing, accessories and household products are a major aspect of the ELLE conference.

Through a pure, aesthetical professional underwear show, ELLE is conveying the fashion trend of underwear with international standard to the people. It is also worth looking forward to.

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Besides P, there is also a Tmall home dress brand show, which conveys a new concept of "not out of place and better" home clothes.

As a whole, the activities of this underwear show have improved a lot. As long as we actively participate in and pay attention to it, we will find many different highlights.

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