Embarrassment Of Domestic Electricity Supplier Embarrassing Luxury Electricity Supplier China Suction Gold

(P) the continued weakening of the world economy and China's anti-corruption wind have led to a sharp decline in luxury consumption in mainland China and Hongkong, while the sale of unauthorized luxury goods by up to 99% of the mainland's electricity suppliers has made many luxury electric providers unable to sit down. They have put down their noble figure and opened the net shop directly under the eyes of potential Chinese consumers in order to open up a new round of attracting gold.

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< p > < strong > the congenital superiority of the foreign electricity supplier < /strong > < /p >

Less than P, compared to the world's second largest player in luxury goods, data from Boston Consulting show that luxury goods online sales in China account for only 3% of overall sales of luxury goods, compared with 12% in the United States.

The major luxury electric providers may have seen the huge money scene before they launched a new round of online shopping in the mainland.

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< p > and the anti-corruption of the Chinese government has also led to a sharp decline in sales of luxury goods in China this year. In order to keep the gold absorption performance, luxury goods have to find a new way.

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< p > Britain's NET-A-PORTER, which belongs to Richemont, the second largest luxury group in the world, is not only well-known in the global luxury electronics business, but also a vogue in the world.

In March 2013, NET-A-PORTER launched the Chinese version of the "Lady" and set the Asia Pacific headquarters in Hongkong.

This will give the goods a certain price advantage than the mainland of China, and express delivery can arrive within two or three days.

As we all know, the price of luxury goods in the mainland is 30% to 40% higher than that in Hongkong due to the luxury tax, import tariff and pricing mechanism in the mainland of China. Therefore, the increase in the number of Chinese consumers buying luxury goods outside the mainland is still higher than that in the mainland.

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< p > in fact, as early as 1 years ago, NET-A-PORTER bought it into a network of luxury customers and converted it into the Chinese luxury discount network THE OUTNET.

On line 1 years, not only in China's sales growth month by month, the sale of the international < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > brand also from the founding of more than 100 to 230.

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< p > while Italy's Yoox enters China, it takes the path of high-end and discount: first, the establishment of a storehouse in Shanghai, the launch of its official Armani shop, and then the debut of the multi brand shopping network THE CORNER, which is consistent with the price of the exclusive store. Finally, it is the appearance of luxury discount network YOOX.

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< p > Australia's famous leisure brand UGG Australia nearly two years ago became "street a target=" _blank "href=" http://www.91se91.com/ "shoes > /a", which of course is related to its great expansion pace.

At present, it has opened concept stores in 9 cities such as Beijing and Shanghai. Apart from planning to open 15 new stores this year, its official online shopping platform has also been fully opened. Meanwhile, the official official website of China is unveiled. Meanwhile, the official flagship store in Tmall is also opening up.

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< p > industry insiders say that the increase in the cost of opening a store under the luxury brand line and the uncertainty of the market make the luxury store open more cautious, so it is difficult to cover the demand of two or three or even four line urban white-collar workers, and it is easy to do it through the electronic business platform.

Therefore, more and more luxury brands begin to pioneer in China's e-commerce, and the consumption of online and offline industries also affects each other. The platform can even attract more guests to boutiques.

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Less than P, among them, the earliest Tiffany of wading electric business, as early as 1999, was connected to the Central American customers who had not yet reached the boutique by the electronic business platform, and became the first luxury company that tasted the sweetness of the electricity supplier.

Today, Tiffany has set up online purchase platform in 13 countries around the world. In 2012, the income of e-commerce platform accounted for 8% of its total brand revenue.

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< p > at present, Gucci and Giorgio Armani are also registered in China. Ferregamo has signed a cooperation agreement with a number of luxury e-business in the past 3 years, and has established 3 Official e-commerce websites in China.

After its operation, its online sales have been rising all the way; HUGO BOSS's self operated online shop in China has been formally launched in February.

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< p > up to now, luxury electric business is likely to become the only successor of western electric business enterprises in mainland China. Its success stems from their deep accumulation of luxury marketing, and the fact that they have mastered the source of "pure blood".

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< p > < strong > "luxury sense" discount < /strong > < /p >

< p > when many luxury brands have dropped their bodies, they have been electrocuted. The criticism of the industry has never diminished.

Because positioning as "beyond the scope of people's survival and development needs, unique, scarce, rare and other characteristics" luxury goods will not only exceed the high price of exquisite goods, its additional cultural taste and service is the most valued luxury consumer.

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P, which is why many luxury brands refuse to get electric shock, they believe that selling online will weaken their brand's "luxury" and lose face to face communication with customers.

In particular, it will lose the opportunity to spread brand culture and prove brand value to customers, and it will also damage the long-term development of cultivating VIP customers and luxury brands.

And more luxury brands aim at maintaining the brand image and keeping the brand premium. Instead of moving to the Internet, they sell goods for stock.

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Miuccia and her husband, P and Prada, were very unhappy with the electricity supplier. They thought it would be a nuisance and complex thing to let customers choose their products in the shop.

Bruno Pavlovsky, President of Chanel, simply said, "if you want to wear Chanel a target= _blank href=" http://www.91se91.com/ "> clothes" /a ", you have to go to the shop to experience them; you need tailors to make them fit according to your size, which are part of the Chanel.

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Like P and luxury goods, the rich people who buy luxury goods also want to enjoy big service.

These are not in the same place in the shops that read the words and pictures and the exclusive shops that enjoy splendid, warm and thoughtful services.

For example, in the LV store in Hongkong, there are usually 100 people in the store.

If the customer looks at the goods, as long as they move their mouths, the beautiful shop assistants will put on their white hands and try them on.

If you buy it, the clerk will wrap it up properly, and customers will enjoy the feeling of being honored as God from the door to the shop.

And online shopping is likely to be sent by a delivery of a tape wrapped pressure box, not only the achievement of luxury luxury premium experience without attachment, customers will therefore pay more than the value of their products N times the price of a sense of regret.

We should know that the main consumers of luxury goods are rich people who are not bad at all. They do not have to sacrifice their feelings to buy discounted goods.

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"P" to take care of the group's good feeling, some luxury groups even use the Gambling company to use private airplanes to take gamblers, arrange them to live in five star hotels, to attract them to the casino strategy, to provide tourist shopping services for mainland rich people eager to shop in Hongkong stores.

They hold special activities for these special clients in Beijing and Shanghai. During the activities, the customers only need to pay the deposit. They can fly to Hongkong to buy luxury goods. All the related travel expenses are borne by luxury brands.

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< p > at present, some luxury brands have come up with relevant countermeasures to deal with the loss of "luxury sense" of e-commerce platform. For example, taking "exclusive electric business housekeeper" to serve their brands, in order to reduce consumers' misreading of brands, making multimedia interactive fashion magazines is a common practice for luxury brands.

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< p > NET-A-PORTER excavated the British version of Harper s Bazaar editor Lucy Yeomans, editor in chief of its shopping website, and launched a weekly Style book which is no less than professional magazine. It also launched limited edition products to attract customers and provide related high quality logistics services.

And when we enter the "Nowness" of the luxury media website, we will find that its literature and art are full of content, which involves the latest information of fashion lifestyle such as culture, design, fashion, tourism and so on, forming a comprehensive interpretation of the luxury industry.

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< p > < strong > the embarrassment of the authorization of the domestic electricity supplier < /strong > < /p >

< p > it is worth mentioning that the advantage of foreign luxury goods suppliers is based on the luxury goods sold by China's mainland electric suppliers, and 99% has not been officially authorized by the brand.

Insiders said that the unauthorized sale of luxury goods by domestic electricity suppliers has become the underlying rule of the whole industry.

Among the mainstream luxury goods sold by many luxury electric providers in China, the only authorized case is the official authorization of Ferragamo.

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The embarrassment of "P >" not only makes the luxuries sold by these mainland electric providers unknown, but also makes it difficult for them to distinguish them. It also makes it possible for the mainland electric providers to operate these unknown sources of luxury goods to face the great risk of becoming defendants at any time.

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In March this year, Swarovski issued a statement warning Jingdong mall to sell its products, saying that it did not authorize any website to sell its products in China. In June 2012, the official micro-blog of the Tissot official also stated that the dangsoo watch sold by Dangdang's "father's Day sales promotion" had not been authorized by it.

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< p > at the practical level, the issue of "selling goods" and "no commodity licensing" of domestic luxury electric providers has always been a hot topic of consumer complaints.

The true story is that international luxury enterprises have been very strict in controlling and managing channels, mainly through direct outlets selling products, and seldom establishing franchised stores.

So far, the possibility that domestic luxury electric providers can fully obtain luxury licensing is very limited, even if authorization is limited to designated funds.

While domestic luxury electric providers are narrow and unreliable in the purchase channel, they can ensure that the supply is only seasonal and non popular.

Luxury goods dealers only provide after-sales service to the products they sell. The online shopping products do not provide after-sale services, which makes these luxuries consumers unable to enjoy the luxury additional services.

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< p > China's luxury market is a huge potential rich ore, which has become a global well-known and valued by many luxury brands and electric providers.

Bain consulting data show that in 2012, the sales of luxury goods in Greater China reached 181 billion yuan, becoming the second largest luxury market in the world after the United States.

At the same time, AI consulting predicts that in 2015, the scale of online shopping of luxury goods in China could reach as high as 37 billion 240 million yuan.

Under the temptation of huge profits, since 2009, domestic luxury goods providers have been racing to bloom: vip.com, Tian pin, Xiu Xiu, Fifth Avenue, Wan Dian net, Ju Shang Wang, and treasures network. Recently, the online luxury channel has also been formally launched. Sina, NetEase, Jingdong, fan and so on have also tested luxury products before, and many bank websites have recently classified the luxury sales.

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Less than P, it is worth mentioning that, after experiencing explosive growth in 2011, the luxury electric business in China is facing a sharp reshuffle in 2012, which is caused by both Chinese consumers' overseas purchasing and overseas purchases of luxury goods, but their low reputation and uncertain supply channels are the main causes of their losses.

This year, when luxury brands are generally experiencing a decline in performance, and foreign luxury goods providers are stepping into the Chinese market, domestic luxury electric providers may be subjected to more severe tests.

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