Ferrari Ferrari Will Launch Luxury Men'S Wear Brand Pr1ma

Less than p ago, the president of Ferrari Ferrari held a news conference at the group headquarters, Maranello. The president of the company, Luca Cordero di Montezemolo, said that Ferrari Ferrari will introduce the luxury men's wear brand Pr1ma. The first limited edition series had 15 a target= "_blank" target= "clothing", including 5 of jackets, polo shirts and T-shirts. All products will be made in Italy and high-end fabrics. The series is now exclusively sold at the Ferrari Ferrari malanello flagship store. < /p >
In P > June, Ferrari Ferrari will show the Pr1ma series to dealers at showroom and sell it in multi brand boutiques. Ferrari Andrea brand director Andrea Perrone said it will set up a special website to display and sell the series to Ferrari Ferrari owners. Ferrari Ferrari Brand Manager Stephen Saporetti said, "this is a method used to test distribution, price and quality. The concept of consistency is the basis of products, so the series 100% is made and produced in Italy." < /p >
< p > Ferrari Ferrari's fashion line is currently in addition to men's wear and also < a target= "_blank" href= "http://www.91se91.com/" > shoes > /a > children, watches and mobile phones, respectively, with Tod "s", "Hublot" and "cooperation". But President Luca Cordero di Montezemolo said that the core of the company is still cars, "fashion agency business only 50 million euros per year, and sales in less than 60 stores, is very meager. Ferrari Ferrari will never be a polo shirt company. < /p >
< p > Luca Cordero di Montezemolo also indicates that the company will not be listed. He also said that Ferrari Ferrari will not produce four sports cars, SUV or even "small Ferrari", which will only increase production. The company's strategy is to maintain exclusiveness and enhance value, even if it sells less than 7000 cars a year, but it can increase profits. < /p >