Chinese Enterprises Enter The European Market From Paris Exhibition

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The Eighth China Textile and clothing trade exhibition (Paris) and Paris international clothing and apparel Procurement Exhibition (APP Paris) will be held on September 2013 16-19 at the bocet Exhibition Center in Paris and the famous Texworld apparel fabrics exhibition in Europe at the same time.

The exhibition is sponsored by the China Textile Industry Federation, the China Textile Association, the China Apparel Association and the Frankfurt Exhibition (France) company. It is a fashion purchasing platform for the European apparel market, which is specially designed for the global garment suppliers.

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< p > with the increasing signs of recovery in the world economy, China's import and export trade has shown strong performance this year, and its import and export expectations are much bigger than expected.

The convening of the Paris exhibition is a great opportunity to open up overseas markets. Whether Chinese enterprises can seize the opportunity to meet difficulties and actively explore overseas markets will play a key role in the future of China and the world's textile and garment market.

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< p > good opportunity to enter the European market < /p >

At the nineteenth China international textile fabrics and accessories (Chun Xia) fair, held in late March, Ms. Marie-Armelle de Bouteiller, vice president and Exhibition director of Frankfurt (France) exhibition company, said in an interview: "after the successful pformation in 2011, the Paris exhibition has complied with the needs of the market and Industry, and has grown into the largest and most professional textile and apparel Procurement Exhibition for Chinese exhibitors in the European market". P

She stressed that "for today's garment manufacturers in China," now "is an important time point.

When going to the European market, it is very important whether the role of Chinese garment enterprises is to replace or supplement.

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< p > in the past 10 years, China's apparel industry has changed the pattern of the world's clothing market with its cheap, high-quality and efficient production. "Made in China" has become China's most convincing business card, and 85% of the international top garments are made in China.

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According to the statistics of the French Fashion Association, the share of Chinese textiles in the French market increased from 10% in 2000 to 33.9% in 2012. < p >

But in the past year, under the influence of the European debt crisis, the decline in China's textile import trade in the European market was quite obvious, with a drop of 9%.

Lin Yunfeng, vice president of the textile industry branch of the China Council for the promotion of international trade, pointed out in an interview with the media that it is undeniable that China has given some cheaper and cheaper processing trade space to other countries including South and Southeast Asian countries, but in general, Chinese enterprises are developing in the direction of high added value in the European market, the US market and the Japanese market.

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< p > from large industrial production to industrial upgrading in the face of market segmentation, many people expressed concern about the development prospect of < a href= "http://www.91se91.com/news/index_f.asp" > China's garment industry < /a >. However, judging from the development process and rules of the fashion industry, after a long period of extensive development, China's textile and garment industry is bound to upgrade its product grades, which is an inevitable process.

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If P is closed in the greenhouse of the regional market or is satisfied with OEM production, the market space of Chinese brand will be further compressed.

It is only through the international market's temper that "made in China" has the hope of upgrading to "Chinese brand".

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< p > Chinese clothing enterprises have their own Chinese dream. Internationalization is the inevitable choice for Chinese enterprises to seek long-term development.

If we want to be unique in the world market and assume the dream of "textile power", under the background of increasingly globalized market, Chinese enterprises need to consciously cultivate strategic management thinking.

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< p > create a one-stop efficient procurement platform < /p >

< p > "adaptation" a href= "http://www.91se91.com/news/index_s.asp" > European market < /a > is very important for Chinese enterprises.

Ms. Bouteiller believes that the opportunity of exhibiting in Europe by the Paris exhibition has a special significance for Chinese enterprises, which is a stepping stone to opening the world market.

Chinese exhibitors in Paris will be able to experience the European path from art design to industrial production to the final product promotion through a comprehensive platform integrating trade, information and fashion. It will be able to adapt to the European apparel industry's operation mode with the fastest speed.

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< p > "what we value is effectiveness," said Ms. Bouteiller proudly.

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< p > not only that, "< a href=" http://www.91se91.com/news/index_z.asp > Paris exhibition < /a > and Texworld fabric exhibition will play an important role in the integration of the international industrial chain in the same period, and the two exhibitions will be mutual upstream and downstream.

In Lin Yunfeng's view, the Paris exhibition after pformation has highlighted the advantages of the upstream and downstream links of the industrial chain to the greatest extent, providing one-stop intensive, efficient and convenient procurement services for international buyers.

At the same time, it will bring new business opportunities to global textile and garment manufacturers including Chinese exhibitors.

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Ms. P also said that in order to comply with the global trend of one-stop shopping in the global textile and garment industry, the Paris exhibition in 2011 has completed the pformation to an international and professional exhibition.

"One-stop" service not only serves buyers, but also creates more opportunities for orders or trade cooperation for exhibitors, which helps Chinese enterprises find themselves in the same competition with global apparel enterprises and establish their new status and advantages.

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< p > Ms. Bouteiller said that while maintaining and improving the trade functions of the past, the Paris exhibition will also increase the introduction of fashion elements and promote the integration of various creative elements such as designers, fabrics, clothing and institutions in close collision, bringing fresh fashion ideas to Chinese enterprises' brand design and promoting the incubation of Chinese clothing brands.

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