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The Successful Strategy Of Huafu Color Spinning: The "1/3" Strategy

2013/5/20 14:14:00 27

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Huafu Color Spinning Strategy Color Spinning

"P" recently, huffu textile announced the first quarter of 2013 financial report: total revenue of 1 billion 508 million yuan, up 23.05% over the same period. At the same time, net profit attributable to shareholders of listed companies also rose 25.21% over the same period. 
 under the pressure of global economic growth, < a href= "http://www.91se91.com/" target= "_blank" > textile < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > clothing > enterprise inventory increase, clothing consumption deceleration, foreign trade decline, cotton price difference, cost burden aggravation and so on, under what pressure does Huafu rely on?
 according to the analysis of industry experts, the increase in total revenue and profit of Huafu color spinning is due to the comprehensive implementation of the strategy of spanformation and upgrading in recent years, deepening the construction of Huafu brand, continuing to lead fast fashion, expanding the scale of the industry, expanding the coloured spinning industry, optimizing the layout of production capacity, taking the market demand as the starting point, giving full play to innovative thinking, developing differentiated products, and implementing the strategy of sustainable development. 
P has always been regarded as the core competitiveness of Huafu, and is also the core of Huafu brand. In recent years, Huafu color spinning has made great efforts in developing and innovating the products, and has used high and new technology to develop products that are leading the fashion trend. Huafu launched the 2014 spring and summer popular products on the basis of the eight major product lines, and developed anti ultraviolet products, BCI friendly products, super soft advanced cotton products, differential polyester fiber simulation products, < a href= "http://www.91se91.com/" target= "_blank", designer "/a" series of products, and many other new products satisfying customers. Among them, designers series of products leave endless reverie for designers, giving fabrics natural vitality and vitality. 
 at the same time, designer product series is more environmentally friendly in technology and embodies the close combination of textile popularity and social trend of thought. And the two quarter of the year's Huafu product trend color card, terminal selection ratio continues to improve. 
In addition to the development of new products, Hua Fu has made remarkable achievements in the field of loose fiber dyeing, fiber modification and spinning technology. For example, low temperature dyeing technology, low-temperature soaping technology, research and application of natural dyes in bulk fiber dyeing technology, cotton fiber hygroscopic and fast drying technology, cotton fiber anti ultraviolet treatment technology, the introduction of air-jet vortex spinning technology to spin cotton, cellulose, polyester and other colored spinning products. The research and application of energy saving dyeing technology has greatly reduced production costs and saved social resources. Research and application of fiber modified functional products and new spinning technology have opened up new fields of high-grade products of colored spun yarn, increased the added value of products, and created better economic value and social value. 
 in addition, a series of mergers and acquisitions have made Huafu the three largest production sectors in Zhejiang, Jiangxi, Anhui and Xinjiang, forming a regional pattern of East China West total adaptation, differential positioning and coordinated development. Through optimizing the allocation of resource elements, Huafu will give full play to the three resource advantages in the East, central and western regions, and implement specialized and meticulous classification production and services, thus bringing about a competitive purchasing capacity and delivery capacity. 
"P", "Huafu color spinning, fast fashion source power", on the basis of constantly clarifying its brand positioning, Huafu promotes "fast fashion" supply chain integration, continues to promote Huafu brand and new color spun yarn products to customers, develops personalized product services, and promotes strategic cooperation with key customers, jointly develops new products, enriches the product line of color spinning industry, and promotes competitiveness. 
 summary of past business strategies and in-depth analysis of the trend of international textile economy, recently, Sun Weiting, chairman of Huafu, proposed three directions for future industrial upgrading and development and 1/3 strategic focus: 
 the first strategic direction and 1/3 is "going up". Huafu must continue to upgrade its industry and cultivate its own brand. In the near future, enterprises need to further lock in competition targets in the international arena, integrate world resources and realize Huafu's promotion in a larger scope. 
 second strategic directions and 1/3 are "walking in the direction", increasing the pace of spanferring to the central and western regions, and striving to realize the regionalization of production and marketing and reduce costs. Enterprises should increase industrial spanfer efforts, make reasonable plans, lay equal stress on industrial upgrading and industrial spanfer, and use high-quality resources to improve product quality and reduce factor costs. 
 third strategic directions and 1/3 are "going outward". Under suitable conditions, < a href= "http://www.91se91.com/news/index_c.asp" > Hua Fu < /a > will make good use of two domestic and foreign resources and two markets, strengthen cooperation between upstream and downstream supply chain, pay attention to the cultivation of international talents, and achieve management output.