Brand Men'S And Women'S Clothing Revenue Increased Slightly

Meyer 2012 annual report shows that during the period, the company achieved a total revenue of 616 million 500 thousand yuan, an increase of 6.79% over the previous year of 577 million 305 thousand yuan, mainly because the company strengthened its brand building, actively explored the domestic market, and stabilized the export market, resulting in steady increase in sales revenue year by year. The net profit of shareholders belonging to the parent company was 15 million 616 thousand and 200 yuan, a decrease of 43.85% over the previous year's 27 million 809 thousand and 800 yuan, mainly due to the fact that the company's income was lower than that of the previous year. clothing Industry competition intensified, production factor cost increased rapidly, exchange rate fluctuations and other factors; excluding non recurring gains and losses attributable to shareholders of the parent company net profit of 11 million 835 thousand and 400 yuan, down 56.99% compared with 27 million 519 thousand and 400 yuan last year. Net cash flows from operating activities amounted to 136 million 907 thousand and 800 yuan, down 43.10% from 240 million 627 thousand and 600 yuan a year ago. During the period, the domestic market realized revenue of 492 million 700 thousand yuan, up by 10.43% over the same period last year.

　　 Brand men's and women's clothing revenue increased slightly

During the period, the company's clothing revenue was 424 million 800 thousand yuan, up 2.78% over the same period last year, and the operating cost was 251049163.7 yuan, an increase of 2.74% compared with the same period last year, and the gross profit margin was 40.91%, an increase of 0.02% over the same period last year. The sales volume of clothing was 2892761 pieces (set), down by 3.64% compared with the same period last year. The output of 2994999 pieces (sets) decreased by 2.95% compared with that of the previous year, and the inventory volume was 1463665 pieces (sets), up 7.51% over the same period last year. The company said that the increase in inventory was mainly due to the expansion of the domestic sales scale, the increase in the number of business outlets and the increase in the cost of construction and development of staff housing.

The company currently has its own brand "beauty and elegant". The excellent quality of its suit products has always been one of the core competitiveness of the company. It is also an important factor in the rapid development of the apparel industry in the fierce market competition. Its suit products advocate the idea of "760 processes and 200 people doing the same suit". According to statistics, a hand-made "best quality" suit needs more than 200 thousand stitches to complete. The stitch distance is 0.1cm. If a stitch is wrong, it will be reworked. It shows its exquisite workmanship, high-end quality, fashionable version and perfect after-sale service. It has received quite a lot of quality men's affection in the market. During the period, the brand menswear of the company achieved a revenue of 247 million 800 thousand yuan, an increase of 3.37% over the same period last year, and the operating cost was 108 million 960 thousand yuan, down 6.13% from the same period last year, and the gross profit margin was 56.04%, an increase of 4.45%.

Meyer women's clothing has been doing OEM for international brands, and has absorbed international fashion elements and accumulated experience in the process of OEM. On this basis, in 2010, the company began to operate the independent women's clothing brand, positioning the business fashion women's clothing. More than three years have gone well. In 2010, sales of branded women's clothing were 23 million 664 thousand yuan and 60 million 220 thousand and 200 yuan in 2011. In 2012, the company developed various new women's clothing products, rich product line, color and style can be more compatible, pay more attention to series development. During the period, women's clothing brand revenue was 70 million 981 thousand and 400 yuan, an increase of 5.38% over the same period, and the gross margin was 48.67%, down 4.53% from the same period last year.

High end processing has always been another core competitiveness of Meyer, and its products have considerable advantages in the Japanese market. However, at present, the demand for international market is sluggish, and the processing cost is high. During the period, the export processing business revenue was 106 million yuan, down 0.21% compared to the same period last year. The operating cost was 105651810.02 yuan, an increase of 9.18% compared with the same period last year, and the gross profit margin was 0.35%, a decrease of 8.57% compared with the same period last year.

Besides clothing, the company also owns futures and hotel businesses. The company is an early share company in the financial field. The holding of Meyer futures gradually took Hubei Wuhan as the core to cover the whole country, and entered the main financial center cities such as Shanghai and Beijing. The The Heights Hotel Hubei Huangshi magnetic lake is a foreign-related Turisthotellet. During the period, it became the only five star hotel in Southeast Hubei through the five-star assessment of the National Tourism Administration. During the period, the revenue of the hotel business was 45912471.41 yuan, an increase of 29.28% compared with the same period last year. The operating cost was 13168335.78 yuan, up 27% from the same period last year, and the gross profit margin was 71.32%, an increase of 0.51%.

　 March on line 133 million to extend industrial chain

In the face of the overcapacity of domestic garment industry and the slowing growth of consumer demand, the company steadily promoted brand strategy, refined marketing and grabbed market segments.

Relying on the strong production and processing capacity and the perfect industrial chain layout, the company absorbs, collates and applies fashionable styles, design concepts and models. Based on the series of products such as business dress and casual wear, it has increased the ability to transform science and technology, deepened the input of product development, enriched the product style, strengthened the serialization of the main products, launched high-end business and government affairs, and manually ordered Western-style clothes to strive for high-end consumer groups. New series of products such as "job interview dress special package" and "wedding celebration special package" have been attracted to attract young customers, cultivate potential consumer groups, and excavate market demand in an all-round way, so as to raise the market value of the brand and enhance the core competitiveness of the company.

During the period, the company opened up new sales channels, expanded the network sales team, settled in Taobao, Tmall and other network sales platform, and strictly isolated network sales and physical sales. In terms of physical stores, the image of the terminal is upgraded, and the image of the stores and counters has been clearly planned and designed to enhance the image of the third generation stores in all the shopping malls and stores in the country. The store display and product display are more fashionable and simple, and enhance the efficiency of single store. At the same time, we should strengthen strategic cooperation with large commercial groups, integrate marketing outlets and optimize the market network.

During the period, the company group buying business has also continued to develop, strengthening group buying customer management and personalized service.

In 2013, the company will further promote the brand building of Meyer, strengthen brand marketing channel management and marketing, establish a sound brand management system and brand management process, enhance brand influence and market share, continue to develop high-quality advantages, develop and perfect the technology of hand sewing high-grade suit, and build a fluent production line that integrates design, production, display and sale of high-grade and hand-made western style suit management, so as to enhance the competitiveness of the domestic market, meet and guide the personalized needs of customers, and enhance the brand image.

At the same time, new technologies, new technologies and patents will be developed and introduced, and technology elements will be injected into product development and production technology management. Spin The first stage of the garment industrial park construction will extend the industrial chain.

According to the May 31st announcement, the company has signed a project contract with Hubei three arrow Construction Engineering Co., Ltd., to be responsible for the construction of the textile and garment industrial park project, including processing workshop, warehouse, power center, dyeing and finishing workshop, shrinkproof wool factory and so on. The total investment of the project is 133 million yuan, and the total duration of the contract is 530 days. After completion, the new high-end garment material production capacity of 3 million meters per year will be achieved.

The project will achieve the complete industrial chain of weaving worsted high-grade wool and high-end business and western suit production. Through technological upgrading, production process reengineering, low cost expansion, control of clothing material sources and cost, and free from the company's delivery date and many other conditions, it will help the company speed up the expansion of domestic and international markets, extend the industrial chain, and enhance the brand value and profitability of the company.

In addition, the company will speed up institutional innovation and internal resources integration, foster new development advantages, ensure processing trade, strive for the coordinated development of traditional foreign trade market and independent brand market, and realize the transformation of growth mode.

Meyer said that in recent years, the garment industry has been fiercely competitive and the growth rate has slowed down. Labor costs, raw materials, production materials and other costs have risen sharply year by year, making the cost of production significantly increased. On the one hand, the apparel industry still has many factors, such as labor intensive, low value-added, and high dependence on the market. On the other hand, the export market is affected by the fluctuation of exchange rate and the low market demand of importing countries. At the same time, enterprises still have financing difficulties and high financing costs. The competition in the garment industry will become more intense in the future, and the overall business environment will face many challenges. The garment industry must change the growth mode which relies heavily on exports, seek development space in expanding domestic demand, change the pattern of past low-cost competition, enhance independent research and development level, promote industrial upgrading, and increase the added value of products by innovating independent brands. At the same time, we should strengthen the modern marketing mode, perfect the channel construction, continue to implement the brand strategy, pursue the brand quality and personalized development, and continuously enhance the competitiveness of the company.