Restricted High Inventory "Land King" YOUNGOR Returned To Ningbo

< p > May 2013, YOUNGOR made frequent moves in the land market, and took four plots of Ningbo in succession, and changed the low profile in recent years.

From 2007 to 2010, YOUNGOR has taken many "land kings". These kings are now entering the sales stage. The high inventory of real estate has been a problem that has been puzzling YOUNGOR.

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< p > YOUNGOR insiders told reporters that YOUNGOR is interested in low cost storage at the current low land price stage, laying the groundwork for future development.

However, reporters learned that YOUNGOR's real estate business is located in the Yangtze River Delta region, but in the case of Wang Shangwei digestion in Hangzhou and Shanghai, it has contracted the front line to the Ningbo stronghold, which is familiar to the company.

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< p > < strong > return to Ningbo < /strong > < /p >.

< p > YOUNGOR's real estate business is mainly developed in the Yangtze River Delta region, while Ningbo is YOUNGOR's real estate base.

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< p > May 30th, Ningbo YOUNGOR new town real estate Co., Ltd., a subsidiary of YOUNGOR group, took a plot of 1 billion 544 million yuan to win the core area of the eastern new town of Ningbo, with a floor price of 9930 yuan / square meter.

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< p > this is the most expensive plot of YOUNGOR in 2013. It is also the fourth time that YOUNGOR invested in real estate in May 2013, but the unit price is not high.

In May 13th, YOUNGOR took a plot of 291 million yuan in Yinzhou District, Ningbo.

In May 16 and 18 two, YOUNGOR invested 75 million yuan in the two real estate projects in Ningbo.

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Less than P, as early as January 2013, YOUNGOR had invested twice in real estate, both in Ningbo.

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< p > YOUNGOR home was founded in 1992. It has long been a veteran in the real estate industry.

From 2007 to 2010, YOUNGOR became the focus of real estate industry because of successive "land king".

In many cities in the Yangtze River Delta, YOUNGOR's floor price even surpassed the surrounding housing prices.

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< p > 2007, YOUNGOR entered Hangzhou and won the Hangzhou Institute of Commerce land with a high price of 1 billion 476 million yuan. The floor price reached 16 thousand yuan / square meter and became the Hangzhou land king.

Over the next few years, YOUNGOR has been fiercely taking places in Hangzhou, Ningbo, Suzhou and other places, constantly creating local records.

In September 2010, YOUNGOR picked up the east block of Changfeng 8 in Shanghai for 1 billion 958 million yuan, with a floor price of 26 thousand yuan / square meter and a premium of 73%. It became the Shanghai unit price at that time.

YOUNGOR has also attracted much attention from the real estate industry in Shanghai.

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< p > affected by the regulation of real estate policies, YOUNGOR has gradually moved to a low profile in the land market in recent years until this year it will expand again.

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< p > reporter asked about YOUNGOR frequently in May, an insider told reporters that the reason why he chose to sell at this stage is that the price of land is relatively low.

"Real estate" and "a target=" _blank "href=" http://www.91se91.com/ "dress > /a" are all the main businesses of YOUNGOR.

YOUNGOR's real estate business is mainly developed in the Yangtze River Delta region, and Ningbo is the base of YOUNGOR real estate.

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< p > in addition, for the YOUNGOR Shanghai Changfeng king, who has attracted much attention from outside world, the insider said, "sales are good" at present.

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< p > < strong > collective "bottom" < /strong > < /p >.

< p > many growth housing companies have recently been active in the land market.

YOUNGOR also took advantage of this opportunity to increase its own land reserves before the land market had just started heating up.

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< p > in recent years, YOUNGOR's performance in the land market has been fluctuating.

The company's 2012 annual report shows that in 2011, the company paid 3 billion 500 million yuan for land, and in 2012, YOUNGOR did not have any land expenditure.

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< p > YOUNGOR's reactivation in the first half of 2013 is synchronized with the land market.

The report released in mid May of Yi Ju real estate showed that the land market in the 1 to April this year was warmer.

In the first 4 months, the national real estate development investment was 19180 billion yuan, an increase of 21.1% over the same period last year.

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< p > Chen Sheng, executive director of China Institute of housing data research, told reporters that many growth oriented housing companies have recently been active in the land market.

YOUNGOR also made use of this opportunity to increase its land reserve before the land market has just started warming up and has not yet reached overheating, so as to make preparations for future development.

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< p > in February of this year, the "five states", the third requirement is: to increase ordinary commodity housing and land supply.

The total amount of housing land supply in 2013 is no less than the average actual supply in the past five years.

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< p > Chen Sheng believes that according to the requirements of the "five countries", the land departments of all regions should increase the supply of land to control housing prices.

Under this guideline, the completion rate of local land pfer will be improved.

Local governments often have only 60% of the year's land pfer plan completed. This year's ratio will be improved.

The positive attitude of the local government has a great attraction for the growth oriented housing enterprises, which has led to the heat in the first half of this year.

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"P > YOUNGOR's resumption of large-scale acquisition once again raised concerns about YOUNGOR's inventory. YOUNGOR's inventory remained high in recent years, and most of it came from real estate.

By the end of 2012, YOUNGOR's inventory in the real estate sector was as high as about 20000000000 Yuan.

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< p > 2012, YOUNGOR chairman Li Rucheng once said that clothing is the main business of YOUNGOR, and YOUNGOR should re expand its production and operation.

Clothing, real estate and investment are YOUNGOR's "three carriages".

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< p > Chen Sheng believes that for YOUNGOR, the development of clothing business affects the real estate business.

Real estate involves large capital and high risk. The existence of clothing business has a certain stabilizing effect on YOUNGOR's land acquisition and real estate development and operation.

However, compared with Vanke and Hengda's dedicated real estate enterprises, YOUNGOR lacks advantages. It is not ideal in real estate layout and type. The product line of real estate development is not clear enough.

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< p > < strong > equilibrium risk < /strong > < /p >

< p > YOUNGOR in the process of trying to get out of Ningbo, many land kings were taken at high cost. The development of the project was not smooth enough. Under the pressure of high storage pressure, YOUNGOR's new round of expansion still returned to the familiar Ningbo.

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< p > YOUNGOR 2012 annual report reveals that the industry has entered the era of "profit equalization" under the influence of regulatory policies.

The company still insists on intensive cultivation in the key cities of the Yangtze River Delta.

In 2012, the pre-sale amount of YOUNGOR real estate was 8 billion 26 million yuan, and the fund was recovered by 8 billion 563 million yuan.

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< p > Xue Jianxiong, director of Shanghai Institute of research and development, believes that at the present stage, YOUNGOR will take a lower price and take out the sales of low-priced real estate in the future, so as to recover money quickly. YOUNGOR's several years ago, many other real estate projects are still in the sales stage.

YOUNGOR can control the development of push plate in the future, and can promote low price property and improve cash flow in the case of land sales.

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< p > reporters learned that the Shanghai Changfeng January 2013, which was opened by YOUNGOR in 2010, was opened in January 2013 and added in March. The current sales situation is better in the small apartment, the average price is about 45 thousand yuan / square meter.

Real estate insiders believe that considering the price of YOUNGOR at that time, the price is just a small profit.

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< p > Changfeng 8 is YOUNGOR's success in Shanghai.

In the stage of YOUNGOR craze, Suzhou, Hangzhou and Shanghai were all sold by YOUNGOR, and the industry constantly exclaimed, "flour is too expensive," and YOUNGOR did not know how to complete subsequent development.

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< p > YOUNGOR has repeatedly stated that the development of the company is the whole Yangtze River Delta.

And industry analysts believe that YOUNGOR in the process of trying to get out of Ningbo, to take a lot of land at high cost, the project development is not smooth enough, YOUNGOR's more successful real estate projects are mainly in Ningbo.

Under the pressure of high storage pressure, YOUNGOR's new round of expansion still returned to the familiar Ningbo.

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< p > at present, YOUNGOR's clothing, real estate and investment in the three major businesses, the size of clothing and real estate.

In 2013, a quarterly report showed that the net profit of YOUNGOR belonging to shareholders of listed companies was 259 million yuan, of which the net profit of clothing was 209 million yuan, and the real estate sector was 267 million yuan, with only 219 million yuan loss in the investment sector.

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< p > Xue Jianxiong believes that the existence of clothing industry is very helpful to YOUNGOR's financing.

"Whether private or credit channels, YOUNGOR has more financing advantages than simple real estate companies."

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