Feather And Down Materials Touch Down The Development Mode Of Down Industry.

< p > the H7N9 avian influenza this spring has had an impact on the whole society, and the feather clothing industry with poultry feathers as raw material has more or less "felt".

Its impact on the industrial chain of down materials and down garments appears to be a sudden event, but it is a subtle move to the development pattern of the down industry.

A few days ago, as the 2013 global a target= "_blank" href= "http://www.91se91.com/" > textile < /a > a target= "_blank" href= "http://www.91se91.com/" > clothing < _blank > Supply Chain Conference, the seminar on textile and garment supply chain alliance down conference was held. The conference launched a heated discussion on two topics: the development trend of down garments and the development and application of new down fabric, and the cooperation between downstream enterprises of down supply chain.

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< p > < strong > Fu Guangwei, deputy director of China textile information < /strong > < /p >

< p > < strong > our brand lacks the soul of design < /strong > /p >

The most lack of brand enterprises in China is the design. The famous brands abroad have a very distinctive personality, which is expressed by the unique design of P brand.

And through design to create the value of the brand, it is necessary for enterprises in each link of the supply chain to achieve it through continuous integration and optimization.

Now the development of China's clothing enterprises will meet the setback, there are three reasons: 1. the increase of domestic production costs.

2. many clothing enterprises have some problems with brand understanding.

3. many domestic garment enterprises are very weak in the design process, the phenomenon of design following is very common, and the design concept of foreign brands is more systematic, because they have invested a lot of money and energy into design and innovation.

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< p > there are many foreign business forms that have been rapidly pplanted to China. For example, the American outlets can open stores in China. People can buy the international brand name "a" target= "_blank" href= "http://www.91se91.com/" > clothes "/a" at a low price.

If these goods enter the Chinese market directly, the price will be even lower.

Chinese brands are very unfavorable to Chinese brands, so Chinese brands must consider how to compete with international brands.

Only by constantly studying the brand and integrating the enterprises into the supply chain can the garment enterprises get broader development space.

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< p > at present, there are still some problems in the supply chain of garment industry in China. For example, the unequal cooperation between buyers and suppliers in the links, and the excessive productivity in some links, which lead to vicious competition in these links, seriously hamper the development of the clothing industry, affect the harmonious development of enterprises in all aspects of the supply chain and the balance and win win of the interests. Besides, the risk of the supply chain is relatively large. For example, due to the influence of avian influenza H7N9, a lot of small and medium-sized enterprises producing down coats have suffered a great deal of impact.

The production of down garment is a relatively independent and complete supply chain system. Therefore, it is necessary to continuously strengthen the cooperation of enterprises in various links of supply chain and realize strategic alliance so as to enhance the risk resistance ability of garment enterprises and eventually compete with international brands.

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< p > < strong > Dai Jianguo, deputy general manager of supply chain management center of Bosideng International Holding Co., Ltd. < /strong > /p >

< p > < strong > H7N9 has little effect on Bosideng < /strong > /p >

This year, Bosideng fashion show is more fashionable, functional and serialized than before P.

Fashion is achieved through integration of different products, such as stitching different fabrics and texture materials, making them "mashup", and finally getting the effect that "down jacket" does not look like "down jacket".

Bosideng, by developing different series of down garments, achieves the integrity of the down jacket series, such as lovers series, family series, and long, medium and short series, etc., so that customers can find their own down garments in different series.

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Besides P, Bosideng is constantly developing the functions of down garments through developing the down functions of different functions needed in different occasions, such as office wear, business occasions and down garments that are suitable for holidays.

Finally, Bosideng also "grabs" crowds and "grabs" the market by constantly developing specific styles.

In addition, Bosideng will continue to devote energy and funds to the design and development of high-tech products, such as the upcoming flame-retardant fabric down jacket, followed by the introduction of infrared thermal insulation fabric down clothing and so on.

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The avian influenza H7N9, which was earlier than P, had little effect on Bosideng.

Because Bosideng has many strategic partners.

Bosideng, through establishing strategic cooperative relationship with suppliers, makes the supply chain more stable and reliable. It will not cause the "crisis" of raw material supply of the down jacket due to the risk of some supply chain links, and also avoid the instability of raw material prices at the same time. For suppliers, establishing strategic partnership with Bosideng is also a guarantee for their own rights and interests, thus forming a win-win situation for both buyers and suppliers.

This is an effective way for Boston to face and solve risks in supply chain.

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< p > < strong > General Manager of Guangdong Hongji down products Co. Ltd. Ling Weiliang < /strong > < /p >

< p > < strong > to feather producing areas to understand the quality of down products < /strong > < /p >

The avian influenza H7N9 before P has brought great impact to the enterprises in down garment production.

If you want to buy down raw materials in April this year, you will find that there are no goods in the market at all.

Because some manufacturers have bought high quality raw materials, some raw materials will be hoarded by some manufacturers, waiting for more profits to be sold.

Such a phenomenon will surely bring panic to the down jacket industry.

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< p > as a feather down manufacturer, Hongji duvet calls for the real understanding of feather and down standards and quality. Many enterprises can not really understand the quality of feather down, and if you want to really understand it, you have to go to the production area of down.

What can really represent the quality of down is the "fluffiness" of eiderdown, and some down garment production enterprises will simply buy some regenerated flannel from abroad for the sake of cost reduction, which seriously reduces the functionality and quality of down garments.

In order to pursue the stability of the brand, the down garment production enterprises must have a thorough understanding of the characteristics of the down products and all kinds of testing standards.

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< p > < strong > Ningbo Taiping bird fashion < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Limited by Share Ltd deputy general manager Huang Minkun < /strong > /p >

< p > < strong > small and medium-sized enterprises are greatly influenced by H7N9 < /strong > /p >

The difference between P and Bosideng group is almost not affected by avian influenza H7N9. Many small and medium size down garment production enterprises have been greatly affected. Some small and medium-sized enterprises have to stop production to avoid bigger losses.

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< p > down garment industry must establish a system and realize supplier alliance so as to ensure its own interests. All the guarantee of the interests of suppliers is a manifestation of the fundamental guarantee of consumers' interests.

From the current down jacket production industry, the down production suppliers have little say in the down garments brand clothing, and often have to passively accept the requirements of the down dress brand price.

We must focus on ensuring the overall ability of the supply chain and focus on supplier alliance so as to ensure the interests of consumers.

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< p > < strong > Gu Yuesheng, project director of fan Ke Cheng (Beijing) Technology Co., Ltd. < /strong > /p >

< p > < strong > we must be vigilant against the "real wolf" < /strong > /p >

< p > you have said a lot of phenomena in the domestic industry, and I think what really should arouse domestic enterprises' vigilance is those "real wolves" - brands from overseas, such as UNIQLO from Japan.

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"P", once a time, everyone entered into focusing on the expansion of the scale, ignoring the misunderstanding of the high quality requirements.

In the face of avian influenza H7N9, Fan Cheng pin did not succeed in selling down clothing.

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"P >" Van gesso "has always insisted on doing" conscience "brand for consumers, that is, the price is low, especially in knitting products.

The fundamental reason is that the partners of fan Ke Cheng and the knitting industry in Ningbo form the alliance of supply chain to ensure the interests of all aspects of the supply chain.

Therefore, I think the better expression of "supply chain alliance" is "interest chain alliance".

And the reduction of prices is like a "pain" to the production and sale of down garments. Therefore, the down garment production industry should set up its own "interest chain alliance" to ensure the interests of all parties and achieve win-win results.

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