Luggage, Leather Goods, Gift Price And Difficulty Of Category Bottleneck Pformation

< p > in the promotional atmosphere of fiery holidays, the merchants should be full of bags and leather goods, but the gift merchants are "entangled" in their hearts. In addition to grasping the impact of discount rate on profits, the impact of more and more popular online shopping is also a headache.

Bags, leather goods and gift businesses try out network marketing and timely pformation, which will be a major trend in the future.

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< p > < strong > price and category bottlenecks < /strong > /p >

< p > "we have looked at the style on the Internet, and try it in the department store."

Miss Li, a shopper, said she often shoppers in online stores. The same brand and style bags cost about 1000 yuan in department stores, and only 200 yuan on the Internet, that is to say, even the department stores play a discount or even seventy percent off, which is more expensive than online stores.

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Many p department stores have no choice but to say that this is due to the difference between offline stores and online retailing.

The former needs rent and many intermediate links, and the price of department stores is at least 7~10 times of the cost price.

The latter has almost no intermediate links, and directly purchases from factories, and the selling price is greatly reduced.

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< p > "discount can not be too big, too big to less than 15% of the guaranteed gross profit rate, department stores opened, water and electricity, personnel costs will continue to pay, this year we discount rate is not as big as in previous years, which also made a number of young guests to the online shopping field."

Chang Chang, a long-term department store member, said frankly.

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< p > in addition to the price disadvantage, the type of goods also makes the department store have a headache.

Because of the mode of joint pooling and unified investment, the department stores almost have no personalized brand, but they have introduced several brands with better cash flow status. Some personalization < a href= "http://www.91se91.com/" target= "_blank" > designer "/a" brand or traditional old brands are often excluded because of cash flow or lack of brand awareness.

This makes the brand and style of each department store very similar.

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< p > < strong > difficulty of pformation < /strong > /p >

After seeing the problem, many retailers began to test the water network marketing, such as agricultural and industrial and commercial group, under its command there is a large shopping plaza, P department stores have been placed on the Internet sales.

However, compared with professional network retailers, traditional retailers are not very good at online retailing. Apart from large investment in the past, it is also very costly to get through online channels and procurement links.

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< p > "there is also a way of pformation, that is, offline retailers enhance their self added facilities and entertainment functions. People need to interact and socialize. The virtual world of online shopping has no interaction with people, which is the advantage of offline retailers."

Zhu Hua, deputy director of Shanghai commercial information center, pointed out.

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< p > this can be seen in the Christmas marketing of some shopping malls in Hongkong.

For example, K-11, a shopping center in Hongkong, who advocates the integration of material and spiritual elements, focuses on creating an artistic atmosphere.

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Luo Yongguang, director of the P International Company, said that the comfortable shopping atmosphere is irreplaceable for online shopping. Consumers are not necessarily shopping but also a leisure and relaxation process. Shopping malls in Hongkong generally have a detailed plan for the promotion fee. This part of the budget is included in the store rentals. Each charge is pparent to the store tenants. Holiday promotion is one of the highlights of the shopping malls, and the general cost is over several million yuan.

The shortage of the mainland shopping malls is mainly due to the lack of professionals and this concept.

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< p > < Guangdong > a href= "http://www.91se91.com/" target= "_blank" > leather < /a > the president of the association also believes that the mainland shopping center leaders are most concerned about whether tenants can pay rent on time and so on. Lack of culture, stories and innovative layout is not conducive to the development of more Chinese brands. For example, Guangzhou shopping centres are too concentrated in several commercial circles, which are scarce resources, and the entrance fees for shopping malls are high.

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