The Difference In Luxury Shopping Experience Will Be The Key To Attracting Consumers In The Future.

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< p > the sales volume of these two years' a href= "http://sjfzxm.com/news/index_c.asp" > luxury goods < /a > group is still increasing, but the increase is not as fierce as in previous years.

Most of these growth comes from Asia. If you are told that luxury sales in Asia have exceeded half of the world's sales, please don't be surprised.

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< p > luxury goods companies invest huge amounts of money in Asia. < a href= "http://sjfzxm.com/news/index_f.asp" > Louis Vuitton < /a > the flagship store in Shanghai is 25% larger than that in Paris Champs Elysees. Dior has brought the women's clothing series to China for two consecutive years.

With the opening of many shopping malls in mainland China this year, more brands will come out with impressive shops.

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This year, the Chinese government began to control the consumption of public funds. But the big luxury companies are not too worried. The first is that their own financial strength is strong, but the recession is the opportunity to expand the market share instead of P.

Second, 40% of luxury goods will come from tourists. These consumers are the main force.

As a result, luxury consumption in Asia is likely to be more than half of that in the world, and the market potential is still large.

LVMH Ravi Thakran, President of South Asia, Southeast Asia and the Middle East, believes that the whole group can grow from the current 28 billion euros to 60 billion euros.

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The P parallel world makes travellers easy to shop. Therefore, luxury goods companies should keep the shops around the world at the same level. New products on the same day, changing window displays on the same day, and hoping that shopping guides can make consumers feel at home wherever they go.

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< p > but it is easy to do so. Luxury goods producing areas such as Paris and Milan are the preferred shopping places for tourists, with the most goods and the largest price difference.

The department stores and flagship stores there employ a large number of Chinese speaking shopping guides, some of whom are overseas Chinese who have long settled abroad. Some have gone abroad for more than 10 years or even shorter, while others are overseas students.

From the perspective of attitude, the middle kind often has a look.

It is easy to understand and leave China very easily. Now we have to wait for Chinese people who speak all kinds of dialects in China.

The former has long been accustomed to the requirements of work.

The latter students earn money there, and they can earn the same income.

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< p > in fact, most of the tourists who go shopping there have been selected in the domestic market or have been entrusted to the shops to reconvert the exchange rate rebates. After confirming the contact with domestic telephone, SMS and WeChat, they have to pay the bill to leave. The purchase process is very simple. Since they are rushing to the price difference, they do not care much about the shopping experience.

This year, I saw a number of Chinese tourists in Milan's famous arcade's big shop. They looked at people with their nostrils and looked at them with disdain. But tourists obviously could not speak English, and they could only do so with their tasks.

At this time, if you can use a few simple English sentences, finding a foreigner shopping guide will be quite comfortable.

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< p > however, with the gradual narrowing of the price difference between Europe and the United States, it is generally thirty percent off or higher, while Hongkong is only about twenty percent off of the exchange rate.

The difference in the shopping experience of luxury goods will be the key to the real attraction of consumers in the future.

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In this regard, Singapore has been rated as the best shopping place in the world for many years. The reason is that besides the first-class hardware facilities and brand names, besides the jewellery watches, the price of "a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "accessories has not many advantages, and 6% of the tax rebates are not attractive.

So good shopping experience is the difference.

As a result, shops will not be overcrowded. Brand shops are often more than one in Singapore. Compared to Paris and Milan, there is only a flagship store in each brand, and the crowd will be dispersed.

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Less than P, the professional and courtesy of shopping guide also makes people choose to shop slowly. The result is to buy more things that are not planned.

In my few shopping experiences in Singapore, shopping guide is not eager to achieve sales, but will seriously introduce the brand and product series, carefully explain the difference between the series and the single product, and let you look at the product slowly and pick it again and again.

When you ask them where some Singaporeans are going to eat, the places they introduce are also very real, which adds a sense of goodwill.

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< p > this is worth learning from domestic tourist cities.

For example, the Dragon Boat Festival I went to Mount Putuo this year, and the tour guide of the temple said that tourists are here to spend money so that the Buddha can be better protected.

As for the seafood in the back, the half of the food is fair to me.

As for shopping, the seafood there is not much cheaper than Shanghai, and I can only buy it when I buy it.

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In this regard, the Singapore government has also spared no effort to build Singapore into an Asian Fashion portal. The Asian Fashion Exchange season, which has been held for the fourth consecutive year, has promoted the industrial status and education of consumers through four major activities, including fashion show, trade exhibition, forum summit and design competition. P

Although Singapore has a strong reputation, small brands and independent a target= "_blank" href= "http://www.91se91.com/" > designer /a brand also have room for survival, which is closely related to the government's policies.

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Compared with P, the difference of luxury shopping experience in mainland China is not small.

Although shop decoration has reached the world's leading level, the rapid growth in recent years has made luxury goods companies do not have enough talent reserves and no time to train, and more importantly, performance oriented, so that shopping guides do not want to leave some patience for potential consumers.

For example, shopping guides are reluctant to be sent to shops such as the Bund, which are still in cultivation. The reality is that Nanjing West Road stores are overcrowded. The Bund stores are crowded, and occasionally two people come in to see the Bund tourists.

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< p > just, it is not understandable that shops in Nanjing West Road do not worry about business.

I remember that I was in a brand store in Nanjing West Road on Mother's day. There were not many customers in the shop. I went there with my colleagues.

Pick up a wallet and look at it, then you are asked to ask "what do you want from your husband"?

Such a sales service, to see where is "luxury enjoyment", I am afraid it is "luxury to endure" it.

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