ABC Children's Clothing Differentiated Brand Promotion Leads Industry Development

Less than p days ago, the Tenth China 500 most valuable brand list was announced. The leading brand of Chinese children's products ABC was listed with China Mobile, ICBC, China Petroleum, Lenovo, Haier and other domestic famous brands. It is understood that this is the fourth time that ABC has been selected as the list. It is also the only brand of Chinese children's products brand that has entered the list for four consecutive years.

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< p > it is reported that the list of China's 500 most valuable brands is selected and released by the World Brand Lab. It is recognized as one of the world's three largest brand value assessment agencies, and is known as the global barometer of brand trust.

Of the 500 well-known domestic companies selected in the list, there were 44 brands of a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, which did not increase much from last year.

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< p > industry analysis, in the development of the footwear industry in China is relatively large today, ABC brand can be selected for the four consecutive years with a stable brand value, thanks to the rapid development of China's children's footwear industry. In addition, ABC brand's "quick strategy" import and differentiated brand promotion has brought a faster development speed, and has obvious advantages in the market competition.

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< p > < strong > fast strategy achieves the development legend of children's products industry < /strong > < /p >

< p > for four consecutive years, the market share of Chinese children's shoes is the first and the total market share of children's clothing is the top ten. ABC can create the legend of the development of children's footwear industry in China, which depends to a great extent on the development plan of "quick war" in the face of the development trend of children's footwear industry.

It is understood that the ABC brand's "fast strategy" is "rapid growth of the brand, speed up product research and development, and quick response to the market".

In recent years, with the introduction and implementation of "fast strategy", ABC brand has quickly become a leading brand in the industry.

In 2012, in the economic downturn and the development bottleneck of China's footwear industry as a whole, ABC launched the fourth generation of new terminal image stores, promoted the construction of the brand terminal profit system, comprehensively promoted the competitiveness of ABC children's clothing in various regions, and kept the brand's rapid growth. All this once again confirmed the forward-looking development of the ABC brand's "fast strategy".

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< p > strong > differentiated brand promotion, leading the development of the industry < /strong > /p >

< p > the ABC brand takes the lead in the pformation of children's shoes and clothing market which is more serious in homogenization. The brand new value system, product system and terminal system are launched. The brand is positioned as the brand that inspires children's creativity. On the basis of ABC brand's "love", it puts forward the new idea of "love, let TA go to think".

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< p > ABC aimed at the brand promotion theme "love, let TA go to think", upgraded the brand image, and carried out a series of brand promotion activities on this basis, and achieved remarkable results.

Among them, the promotion strategy of "double-sided adhesive" and the marketing and promotion of new media are highly praised by the industry. They have successfully created a series of brand promotion activities around ABC, such as the creation of micro life, the match of ABC creativity competition and so on.

In 2013, the ABC brand reached a strategic cooperative relationship with China's first gate Tencent network children's channel. The Tencent children's channel was officially launched for the ABC children's clothing "Chao Tong" column. In view of the fact that more than 80 million of the Internet users in China are rising now, it has become an indispensable force for the Internet. ABC has joined hands with Tencent children to explore the new marketing mode of children's netizens, undoubtedly leading the new direction of the development of the industry.

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The rapid development of brand P is a process of accumulation, and a process of resource integration.

In the 2013 China economic trend and children's products industry development trend forum, Professor Lang Xianping, a famous economist in China, published his own views on the development of China's children's footwear industry. He thought: "the three major trends of the future children's industry will be integration, characterization and capitalization. With the 4+2+1's family structure becoming the mainstream of the society, the consumer market will far exceed the growth rate and potential of the adult consumer market."

The development potential of children's shoes and clothing industry is obvious, but internal factors are the key to the true appearance of the brand.

The ABC brand has reached a strategic cooperation with the Chinese Academy of Sciences, the highest academic institution in China's science and technology, to carry out the research on the antibacterial project of children's shoes and clothing, and form a strategic partner with the children's channel of China's first portal Tencent, and hand in hand the famous brand educator and lecturer Zou Yue to carry out the brand talk of children's mental education and so on, and let all walks of life see the determination of the ABC brand.

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