Electricity Providers To Subvert Existing Retail Formats Remain Unchanged In The First Three Competitions.

< p > Tencent has often been ridiculed in the business of electronic commerce. "It has been catching up early in the morning." but in recent two years, it has changed rapidly, and has risen rapidly. This year it even proposed "overtaking corners" to catch up with Tmall Jingdong.

The first supplier conference, let the industry sniff its greater ambition, we need to know, in the electricity price war, the spoil war fatigue shows, supply chain management has become the new "gate of life" of the electricity giants, who can grasp the suppliers and channels, who can really become the boss of the industry.

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< p > < strong > electricity providers subvert existing retail formats < /strong > < /p >

Since P last year, physical retailing has been faced with difficulties through the macroeconomic impact.

According to statistics, only seven or eight sports brands such as Lining, PEAK and XTEP closed 4000-5000 stores last year, while sales of Suning and Gome declined sharply.

But on the other side of the coin, the total retail sales in 2012 exceeded 1 trillion and 300 billion yuan, accounting for nearly 6% of the total retail sales of the same period. The scale of online shopping grew by 4.7 times that of the total retail sales of the same period.

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< p > for the cause of this phenomenon, Bu Guangqi CEO analysis shows that there are too many intermediate links between China's offline distribution industry and production and consumption, and generally inefficient.

"Because the information flow is fragmented, brand manufacturers can not accurately predict the scale of sales, and a large number of goods are backlog to the channel, which not only takes up storage and capital, but also can not receive timely feedback from consumers."

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< p > the development of e-commerce is accelerating the pformation of this pattern.

Statistics show that at present, in the field of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > cosmetics, 3C and other fields, the penetration rate of online shopping has exceeded 15%, and household appliances also exceed 6%.

The analysis predicts that the future retail formats will have a situation that the retail terminals and stores will coexist with the large-scale e-commerce retail platforms. However, the supply chain will become more and more concentrated, and there will be different retail terminals sharing a supply chain system with the e-commerce platform.

Moreover, the subversion of the Internet to traditional retailing will be more prominently reflected in improving the circulation efficiency through means of informatization.

Based on big data, production planning and sales forecasting, customer relationship management, supply chain finance will become the future development direction, and give the circulation industry more vitality.

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< p > < strong > the first three competitions remain variable < /strong > < /p >.

< p > the huge space of online shopping has driven the rapid development of the electricity supplier industry. Tmall, Jingdong and other giants have a leading edge, but the winner is still uncertain. The market structure of the electricity supplier is still changing dynamically.

However, the general perception is that, like any other market, the electricity supplier can only dominate the top three platform enterprises and the vertical sector.

It is the cruel rule of knowing the market that every electricity supplier will struggle desperately in the past two years. Their logic is: if they do not occupy the largest market in the rapid development of the market, they will have no chance to overturn when the market is stable.

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< p > in the competition of B2C self run platform qualifying competition, Jingdong and Tmall are at the top of the competition, but Yi soon, Suning and Dangdang are rapidly drawing their distance from Jingdong and Tmall.

Among them, Yi Xun is the most radical, backed by the big tree of the Tencent, not short of money and no shortage of flow. In the last two years, it has quickly moved from East China to the whole country, which poses a strong threat to the Jingdong.

Tencent electricity supplier CEO Wu Xiaoguang optimistic in May, Tencent electronic business in the past two years in the small step run has adjusted the direction, is now on the correct runway, in the next 1-2 years, will be more patient and smarter to find the opportunity to overtake corners.

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< p > from some details, we can see the intensity of competition in the electricity supplier industry. In order to expand the influence, Tmall and Jingdong have changed their domain names. They are also quick to stay behind. Following the Jingdong's footsteps, they have switched domain names to yixun.com.

Wu Xiaoguang admits that from the perspective of volume, there is still a big gap between Yi Xun and Ali Jingdong, but the electricity market is far from saturated. In the future, the mainstream of B2C is a clear trend. The characteristics of B2C relative to the unilateral market can better play the experience of Tencent's traffic and product operation, and the electricity supplier will undoubtedly be a new driving force for the future growth of Tencent business.

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< p > < strong > changing the "zero supply dispute" is "zero supply symbiosis" < /strong > < /p >

"P" is precisely because of these fast and easy pursuers, the electricity supplier competition is more intense. At the moment, the war is burning to the backstage, and the competition for suppliers has become a new goal.

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< p > in the traditional retail or the current electronic commerce platform, the relationship between brand manufacturers and channels is often the game of interests, and even in the pursuit of growth rate, the "zero supply dispute" is often staged in the electricity supplier industry.

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< p > however, new business enterprises are trying to change this situation.

At the supplier conference, Yi Xun said that we should open up the four major platforms, including supply chain finance, and try to establish a "symbiotic" relationship with the brand manufacturers.

Bu Guangqi disclosed that Yi soon will build an open and pparent cloud circulation ecosystem for the group of brand manufacturers, and build four core platforms, including integrated supply chain platform, big data platform, unified and open logistics platform, and supply chain financial platform.

In terms of supply chain, Yi soon will enlarge the scale of B2C business and establish an influential supply chain system, and use this platform to dock brand manufacturers and diversified retail terminals.

In terms of big data, it will open data information to brand manufacturers and help brand manufacturers to improve their operational efficiency.

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< p > not only is Yi Xun, but the slightly ranked electricity providers are trying to win over suppliers.

Shao Xiaofeng, Secretary General of Alibaba group, said that what we are fighting for is control over the back-end suppliers in the next three years. Who will ultimately control the management of the suppliers and who will be the boss in this industry?

Some analysts believe that the electricity supplier supply chain has a war sooner or later. For suppliers, it is no longer a choice of which platform to cooperate. Rather, it is the question of which supply chain should be added, and financial services are the important sticky links of the supply chain. It is a concentrated expression of the resources integration ability of logistics, payment and other supply chain.

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