Home >

Analysis Report Of The Second China (Guangzhou) Fur Leather Expo

2013/7/11 13:11:00 48

??? 日本語 Fran?ais English 中文

The Second China (Guangzhou) Fur Leather Fair Fur Leather Exhibition

1, exhibition outline

May 27, 2013 -29 days, the second China (Guangzhou) fur leather Expo and the first China (Guangzhou) a href= "http://www.91se91.com/" target= "_blank" > shoes > /a > bag and Leather Fair were held in Guangzhou during the same period, and the exhibition area was 22 thousand and 600 square meters.

this exhibition is sponsored by Guangdong province < a href= "http://www.91se91.com/" target= "_blank" > leather < /a > Association, "Beijing leather" magazine, Shenzhen Asia Pacific media Limited by Share Ltd, China Leather Association to give special support.

The exhibition aims to build a communication bridge for distributors and manufacturers. It is the best platform for enterprises to display images, promote brands and trade pactions, and is a wealth access to expand channels and expand market share.

The professional spectators of the fur and leather industry buyers, suppliers, traders and so on gathered together to witness the professional event.

More than 200 brands including royal violet, Robert, Gloria, Dinat, Persian Lisa, Wastein, rich, Catherina Yim, legend, PU, Zi, Kamanti, Barbary, Hongye, MICILLO, Scacco Lorenzo, Suprema Srl, Hua Tiannu, Ling Shi, Yue Xi, Angela, Jining, Omega, Mmonu, Jones, aesha, name Hai, SimMan, Jining leather, Xinji Leather City, Hai Ying Bin square and so on are all participating in the exhibition, involving areas such as Hongkong, Guangzhou, Shenzhen, Beijing, Haining, Yuyao, Tongxiang, Xinji, Daiying, Xinji, Xinji, Hua Tiannu, Tong Er Bao and other major fur production bases. this exhibition will be gathered by Carvill, Nash and ennu.

the scale of this exhibition, the number of exhibitors and the number of visitors have doubled and doubled compared with the previous exhibition.

The exhibition area is 22 thousand and 600 square meters, and the number of professional distributors and buyers exceeds 35 thousand. It has become one of the most influential industry exhibitions in fur leather industry in China.

During the same period, the "Guangzhou night" national fur model Grand Prix, the China leather industry brand alliance "grand banquet" event and the founding conference, the China Leather Industry Brand Summit Forum and the 2013 China leather label annual convention and the national leather and fur products distributors conference were held.

(1) the audience in the area belongs to .

"Table border=" 1 "" cellspacing= "" 1 "" cellpadding= "" 1 "width=" 500 ".

< tbody >

< tr >

< td > sequence number < /td >.

< td > provinces and cities < /td >

< td > percentage < /td > < /tr >

< tr >

< td > 1 < /td >

< td > Guangdong < /td >.

< td > 20.71% < /td > /tr >

< tr >

< td > 2 < /td >

< td > Zhejiang < /td >.

< td > 12.16% < /td > /tr >

< tr >

< td > 3 < /td >

< td > Hebei < /td >.

< td > 8.38% < /td > /tr >

< tr >

< td > 4 < /td >

< td > Liaoning < /td >.

< td > 6.02% < /td > /tr >

< tr >

< td > 5 < /td >

< td > Inner Mongolia < /td >.

< td > 6.69% < /td > /tr >

< tr >

< td > 6 < /td >

< td > Beijing < /td >.

< td > 5.53% < /td > /tr >

< tr >

< td > 7 < /td >

< td > Henan < /td >.

< td > 4.18% < /td > /tr >

< tr >

< td > 8 < /td >

< td > Jiangsu < /td >.

< td > 2% < /td > /tr >

< tr >

< td > 9 < /td >

< td > Shandong < /td >.

< td > 6.16% < /td > /tr >

< tr >

< td > 10 < /td >

< td > Hubei < /td >.

< td > 1.59% < /td > /tr >

< tr >

< td > 11 < /td >

< td > Jilin < /td >.

< td > 4.56% < /td > /tr >

< tr >

< td > 12 < /td >

< td > Jiangxi < /td >.

< td > 1.33% < /td > /tr >

< tr >

< td > 13 < /td >

< td > Heilongjiang < /td >.

< td > 5.33% < /td > /tr >

< tr >

< td > 14 < /td >

< td > Sichuan < /td >.

< td > 3% < /td > /tr >

< tr >

< td > 15 < /td >

< td > Shanghai < /td >.

< td > 0.94% < /td > /tr >

< tr >

< td > 16 < /td >

< td > Hunan < /td >.

< td > 0.80% < /td > /tr >

< tr >

< td > 17 < /td >

< td > Tianjin < /td >.

< td > 0.65% < /td > /tr >

< tr >

< td > 18 < /td >

< td > Hongkong < /td >.

< td > 0.61% < /td > /tr >

< tr >

< td > 19 < /td >

< td > Chongqing < /td >.

< td > 0.57% < /td > /tr >

< tr >

< td > 20 < /td >

< td > Shanxi < /td >.

< td > 2.47% < /td > /tr >

< tr >

< td > 21 < /td >

< td > Gansu < /td >.

< td > 2.47% < /td > /tr >

< tr >

< td > 22 < /td >

< td > Fujian < /td >.

< td > 0.39% < /td > /tr >

< tr >

< td > 23 < /td >

< td > Qinghai < /td >.

< td > 0.24% < /td > /tr >

< tr >

< td > 24 < /td >

< td > Shaanxi < /td >.

< td > 0.24% < /td > /tr >

< tr >

< td > 25 < /td >

< td > Anhui < /td >.

< td > 0.22% < /td > /tr >

< tr >

< td > 26 < /td >

< td > Guizhou < /td >.

< td > 0.20% < /td > /tr >

< tr >

< td > 27 < /td >

< td > Yunnan < /td >.

< td > 0.16% < /td > /tr >

< tr >

< td > 28 < /td >

< td > Guangxi < /td >.

< td > 0.14% < /td > /tr >

< tr >

< td > 29 < /td >

< td > Ningxia < /td >.

< td > 0.10% < /td > /tr >

< tr >

< td > 30 < /td >

< td > Xinjiang < /td >

< td > 1.08% < /td > /tr >

< tr >

< td > 31 < /td >

< td > Hainan < /td >

< td > 0.06% < /td > /tr >

< tr >

< td > 32 < /td >

< td > Taiwan < /td >.

< td > 0.02% < /td > /tr >

< tr >

< td > 33 < /td >

< td > foreign < /td >

< td > 1% < /td > /tr > /tbody > /table >

{page_break}

.

(two) professional audience category

"Table border=" 1 "" cellspacing= "" 1 "" cellpadding= "" 1 "width=" 500 ".

< tbody >

< tr >

< td > sequence number < /td >.

< td > industry < /td >

< td > percentage < /td > < /tr >

< tr >

< td > 1 < /td >

< td > producer < /td >

< td > 18.46% < /td > /tr >

< tr >

< td > 2 < /td >

< td > franchisee < /td >

< td > 14% < /td > /tr >

< tr >

< td > 3 < /td >

< td > terminal retail < /td >

< td > 10% < /td > /tr >

< tr >

< td > 4 < /td >

< td > wholesale agent < /td >

< td > 35.76% < /td > /tr >

< tr >

< td > 5 < /td >

< td > raw material / accessories supplier < /td >

< td > 11.80% < /td > /tr >

< tr >

< td > 6 < /td >

< td > design unit < /td >

< td > 4.74% < /td > /tr >

< tr >

< td > 7 < /td >

< td > buyer < /td >

< td > 4.74% < /td > /tr >

< tr >

< td > 8 < /td >

< td > other < /td >.

< td > 0.50% < /td > /tr > /tbody > /table >

.

(three) the purpose of the audience visit is .

"Table border=" 1 "" cellspacing= "" 1 "" cellpadding= "" 1 "width=" 500 ".

< tbody >

< tr >

< td > sequence number < /td >.

< td > visit purpose < /td >

< td > percentage < /td > < /tr >

< tr >

< td > 1 < /td >

< td > find item < /td >

< td > 6.28% < /td > /tr >

< tr >

< td > 2 < /td >

< td > looking for agent / partner < /td >

< td > 41.85% < /td > /tr >

< tr >

< td > 3 < /td >

< td > contact supplier < /td >

< td > 12.24% < /td > /tr >

< tr >

< td > 4 < /td >

< td > understand fur trend. < /td >

< td > 17.10% < /td > /tr >

< tr >

< td > 5 < /td >

< td > understand market information < /td >

< td > 18.43% < /td > /tr >

< tr >

< td > 6 < /td >

< td > inspection exhibition, consider next exhibitor < /td >

< td > 4.06% < /td > /tr >

< tr >

< td > 7 < /td >

< td > other < /td >.

< td > 0.04% < /td > /tr > /tbody > /table >

.

(four) post

"Table border=" 1 "" cellspacing= "" 1 "" cellpadding= "" 1 "width=" 500 ".

< tbody >

< tr >

< td > sequence number < /td >.

< td > position < /td >

< td > percentage < /td > < /tr >

< tr >

< td > 1 < /td >

< td > Company decision making layer (Chairman, general manager) < /td >

< td > 34.02% < /td > /tr >

< tr >

< td > 2 < /td >

< td > Senior Management (vice president, marketing director) < /td >

< td > 11.61% < /td > /tr >

< tr >

< td > 3 < /td >

< td > Purchasing Manager / Purchasing Specialist < /td >

< td > 32.20% < /td > /tr >

< tr >

< td > 4 < /td >

< td > Sales Manager / sales Commissioner < /td >

< td > 21.38% < /td > /tr >

< tr >

< td > 5 < /td >

< td > other < /td >.

< td > 0.79% < /td > /tr > /tbody > /table >

.

(five) information acquisition channel

"Table border=" 1 "" cellspacing= "" 1 "" cellpadding= "" 1 "width=" 500 ".

< tbody >

< tr >

< td > sequence number < /td >.

< td > acquisition channel < /td >

< td > percentage < /td > < /tr >

< tr >

< td > 1 < /td >

< td > the organizer invites < /td >.

< td > 42.40% < /td > /tr >

< tr >

< td > 2 < /td >

< td > media > /td >

< td > 9.45% < /td > /tr >

< tr >

< td > 3 < /td >

< td > Network < /td >

< td > 14.34% < /td > /tr >

< tr >

< td > 4 < /td >

< td > exhibitions and activities at home and abroad < /td >

< td > 2.87% < /td > /tr >

< tr >

< td > 5 < /td >

< td > exhibitor invitation < /td >

< td > 8.77% < /td > /tr >

< tr >

< td > 6 < /td >

< td > chamber of Commerce, association < /td >

< td > 3.45% < /td > /tr >

< tr >

< td > 7 < /td >

< td > colleagues and friends recommend < /td >.

< td > 5.46% < /td > /tr >

< tr >

< td > 8 < /td >

< td > other < /td >.

< td > 13.26% < /td > /tr > /tbody > /table >

.

{page_break}

three, exhibitors statistical analysis

1. booth structure

"Table border=" 1 "" cellspacing= "" 1 "" cellpadding= "" 1 "width=" 500 ".

< tbody >

< tr >

< td > sequence number < /td >.

< td > booth < /td >

< td > percentage < /td > < /tr >

< tr >

< td > 1 < /td >

< td > > exhibition > /td >

< td > 31.82% < /td > /tr >

< tr >

< td > 2 < /td >

< td > Special outfit < /td >

< td > 68.18% < /td > /tr > /tbody > /table >

.

2. exhibitors distribution

"Table border=" 1 "" cellspacing= "" 1 "" cellpadding= "" 1 "width=" 500 ".

< tbody >

< tr >

< td > sequence number < /td >.

< td > province < /td >

< td > percentage < /td > < /tr >

< tr >

< td > 1 < /td >

< td > Guangdong < /td >.

< td > 42.18% < /td > /tr >

< tr >

< td > 2 < /td >

< td > Zhejiang < /td >.

< td > 15.36% < /td > /tr >

< tr >

< td > 3 < /td >

< td > Hebei < /td >.

< td > 12% < /td > /tr >

< tr >

< td > 4 < /td >

< td > Beijing < /td >.

< td > 1.82% < /td > /tr >

< tr >

< td > 5 < /td >

< td > Hongkong < /td >.

< td > 10.36% < /td > /tr >

< tr >

< td > 6 < /td >

< td > Italy < /td >.

< td > 1.82% < /td > /tr >

< tr >

< td > 7 < /td >

< td > Jiangsu < /td >.

< td > 1.82% < /td > /tr >

< tr >

< td > 8 < /td >

< td > Liaoning < /td >.

< td > 5.91% < /td > /tr >

< tr >

< td > 9 < /td >

< td > Tianjin < /td >.

< td > 1.91% < /td > /tr >

< tr >

< td > 10 < /td >

< td > Ningxia < /td >.

< td > 1.91% < /td > /tr >

< tr >

< td > 11 < /td >

< td > Inner Mongolia < /td >.

< td > 4.91% < /td > /tr > /tbody > /table >

.

3, booth area

"Table border=" 1 "" cellspacing= "" 1 "" cellpadding= "" 1 "width=" 500 ".

< tbody >

< tr >

< td > sequence number < /td >.

< td > booth area < /td >

< td > percentage < /td > < /tr >

< tr >

< td > 1 < /td >

< td > 120 above > /td >.

< td > 7.27% < /td > /tr >

< tr >

< td > 2 < /td >

< td > 71 -120 /td <

< td > 23.64% < /td > /tr >

< tr >

< td > 3 < /td >

< td > 36 -70 /td <

< td > 37.27% < /td > /tr >

< tr >

< td > 4 < /td >

< td > 36 below < /td >.

< td > 31.82% < /td > /tr > /tbody > /table >

.

four, exhibitors feedback,

1, does the exhibitor's professional audience organization work reach the expectation ?

"Table border=" 1 "" cellspacing= "" 1 "" cellpadding= "" 1 "width=" 500 ".

< tbody >

< tr >

< td > content < /td >

< td > percentage < /td > < /tr >

< tr >

< td > exceeding expected < /td >.

< td > 22.73% < /td > /tr >

< tr >

< td > > < /td >.

< td > 52.73% < /td > /tr >

< tr >

< td > did not reach the expected < /td >.

< td > 24.54% < /td > /tr > /tbody > /table >

2, do exhibitors achieve the purpose of investment promotion, ordering, promotion and new product release

"Table border=" 1 "" cellspacing= "" 1 "" cellpadding= "" 1 "width=" 500 ".

< tbody >

< tr >

< td > content < /td >

< td > percentage < /td > < /tr >

< tr >

< td > < /td >.

< td > 80.91% < /td > /tr >

< tr >

< td > < < /td >.

< td > 8.73% < /td > /tr >

< tr >

< td > did not reach < /td >.

< td > 10.36% < /td > /tr > /tbody > /table >

.

3, exhibitors' satisfaction with on-site service of the organizer of this exhibition is less than /p.

"Table border=" 1 "" cellspacing= "" 1 "" cellpadding= "" 1 "width=" 500 ".

< tbody >

< tr >

< td > content < /td >

< td > percentage < /td > < /tr >

< tr >

< td > on-site service is excellent. < /td >

< td > 22.24% < /td > /tr >

< tr >

< td > on-site service well < /td >

< td > 38.78% < /td > /tr >

< tr >

< td > on-site service > < /td >.

< td > 34.90% < /td > /tr >

< tr >

< td > field service poor < /td >

< td > 4.08% < /td > /tr > /tbody > /table >

.

five, the future development trend of the industry

in recent years, the world fur a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > industry is quietly changing: the center is pferring to China.

China is not only the largest fur clothing producer in the world, but also gradually becomes the largest consumer of fur clothing in the world.

Today, with the continuous decline of export, how to grasp the domestic market has become the biggest challenge for fur fur industry in China.

Guangzhou fur leather Expo is the largest and most professional fur clothing exhibition in China. It has been successfully held for the two time.

With the support of the governments, trade associations and professionals in various industrial bases, the second China (Guangzhou) Fur Leather Fair has been successfully held.

Guangzhou fur leather exhibition will be determined to build a platform for docking, cooperation, complementary advantages and win-win cooperation for the base manufacturers and distributors and agents nationwide.

show the classic new products, lead the fashion trend and pulse the trend of the future market. This is the constant pursuit of the Fur Leather Fair in Guangzhou.

With the aim of "innovation, breakthrough, development and win win", the exhibition has built a broad platform for investment promotion and market expansion for exhibitors and distributors.