"Soft Gold" Industry Is No Longer Internal And External Bottlenecks.

< p > < strong > soft gold industry is brilliant, no longer internal and external pressure bottlenecks < /strong > < /p >

< p > the Inner Mongolia Autonomous Region, as the "a href=" http://www.91se91.com/news/index_c.asp "cashmere industry" /a "leading", has formed a complete industrial chain from raw material production, acquisition, processing to cashmere "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "product production, new product development and sales, and has some unique advantages.

However, in the Inner Mongolia District Commission, the cashmere industry, once one of the pillar industries in Inner Mongolia, is no longer in sight. Since the beginning of the new century, the quality of cashmere has continued to decline, and the whole industry has become sluggish and has lost market competitiveness.

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< p > analysis of the relevant personages said that the reasons for this situation are mainly in the following aspects.

Affected by the global economic downturn, market demand has weakened.

Since the global financial crisis, China's a href= "http://www.91se91.com/news/" > cashmere enterprise < /a > orders from European and American markets have been decreasing at an annual rate of 30%, making a lot of cashmere backlog difficult to sell. At present, the total inventory of cashmere is basically the same as that of Inner Mongolia for a year.

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Less than P, the quality of cashmere in China has declined and the market competitive advantage has been lost.

According to a test result of Inner Mongolia Fiber Inspection Bureau in 2012, the average diameter of cashmere in Inner Mongolia area was within 15 microns before 2000, and the cashmere fineness increased year by year, reaching 15.71 microns in 2011.

The slipped quality of the cashmere has greatly reduced the quality of its products such as soft, comfortable, warm and breathable, which has damaged the brand reputation of China's cashmere "soft gold".

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< p > cashmere industry has low concentration degree, low entry threshold, disorderly competition and vicious competition.

At the same time, market supervision is not enough, and some cashmere sweaters with quality problems are coming into the market.

Last year, 21 samples of 40 cashmere products distribution outlets in Inner Mongolia were selected for spot checks, and only 1 qualified enterprises were found. The pass rate was only 4.8%.

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< p > international brand impact, domestic brand lacks innovation ability.

Many business executives admitted that the current international cashmere products have led the fashion, while domestic brands lack the ability to innovate.

At the same time, China's a href= "http://www.91se91.com" > cashmere industry < /a > and the low efficiency of marketing, and the rising of channel costs, especially the weak ability of product innovation, can hardly form the core competitiveness and lose a large number of markets.

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< p > < strong > face up to the development of short board, < /strong > /p >

< p > < strong > practicing internal strength is the key. < /strong > < /p >

In the 2013 the Inner Mongolia Autonomous Region two sessions, many CPPCC members expressed concern about the continuing downturn in the cashmere industry, P.

In view of various problems appearing in recent years, they suggested that the cashmere industry should first see its own short board and launch systematic work in a targeted manner.

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< p > first, we must strive to achieve the simultaneous rise of cashmere yield and quality.

We should attach importance to the construction of cashmere goat base and fully mobilize the enthusiasm of farmers and herdsmen to raise goats.

It is encouraged to breed fine fine cashmere goats and vigorously promote scientific feeding techniques.

Purchase quality cashmere according to the principle of high quality and high price, avoid blind high yield and bring the risk of coarse cashmere fiber to coarse, and continuously improve the output and quality of raw materials.

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At the same time, we should adjust the product structure and promote the optimization and upgrading of the P industry.

Encourage and support cashmere backbone enterprises to focus on developing deep-processing, finishing and high value-added products, upgrading equipment and technology.

We should enhance our R & D capabilities, focus on improving product quality and quality, and timely launch high-quality products that will lead the market to meet the needs of different consumption levels and expand the consumption space.

It is necessary to constantly optimize such aspects as cashmere raw materials, initial processing, < a href= "http://www.91se91.com" > textile dyeing < /a >, cashmere products design and manufacture, packaging to after-sales service and other links, rationally allocate the share of interest sharing among all sectors, and promote industrial optimization and upgrading.

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< p > in addition, we should strengthen innovation and enhance competitiveness.

Enterprises should make use of resources and quality advantages, increase investment in science and technology, establish a sound technological innovation system, and enhance the technological innovation capability of cashmere enterprises.

We actively cooperate with famous textile research institutes, universities and large enterprises at home and abroad, introduce advanced production technology and technology, and provide technology intermediary service and technological innovation platform for enterprises.

By developing high tech, high added value and highly competitive cashmere products, we can upgrade industrial technology and open up a new mode of economic growth.

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< p > < strong > enhance the competitiveness of the industry < /strong > < /p >

< p > < strong > national policy is required to guide < /strong > /p >

< p > although the number of small and medium-sized cashmere enterprises in Inner Mongolia is increasing rapidly, the cashmere production enterprises in the region have reached more than 500, but less than 20 of them are really scale and brand names.

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< p > statistics of the Inner Mongolia Autonomous Region Bureau of statistics show that at present, there are 91 cashmere enterprises with an annual income of more than 20 million yuan, with an annual output of about 16000000.

However, according to industry estimates, the annual production capacity of many small businesses can reach about 2000000, but the quality of most products is not guaranteed.

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< p > for this reason, relevant professionals believe that China should strengthen the industry's planning and policy guidance in order to make the cashmere industry bigger and stronger, and support from the industry concentration degree and the development of international brands.

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< p > make full use of the existing national industrial policies and introduce preferential policies conducive to the long-term development of cashmere industry so as to benefit enterprises.

The relevant functional departments should further deepen reform, simplify examination and approval, improve efficiency, play a comprehensive and coordinating role, and strive to build up and raise funds for cashmere enterprises.

We should actively seek financial support from financial institutions, constantly optimize the development environment of cashmere enterprises, and protect the legitimate rights and interests of enterprises in accordance with the law.

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< p > improve the entry threshold of < a href= "http://www.91se91.com" > cashmere industry < /a >, and strengthen supervision.

We should improve the standard of industry access, and define conditions from the aspects of processing scale, technological innovation capability, comprehensive utilization of resources, environmental protection and energy conservation, so as to enhance the entry threshold of cashmere industry and avoid low-level repetitive construction and disorderly competition.

Standardizing the development of the industry, eliminating backward production capacity and protecting limited cashmere resources.

In particular, we should speed up the quality standard of cashmere industry.

It is suggested that relevant departments such as AQSIQ, China Fiber Inspection Bureau and other relevant departments should speed up the pace of coordination and consultation, and jointly promote the formulation and promotion of national standards and industry standards.

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< p > the concentration ratio of cashmere industry is gradually raised by means of mergers and acquisitions among enterprises and reorganization among enterprises.

Through the establishment of strategic alliances, < a href= "http://www.91se91.com > > cashmere enterprises < /a >, we should strengthen cooperation and integrate resources effectively, so as to achieve mutual complementarity among enterprises and capital, brand, technology and market.

Through the effective guidance of the government to implement the supply chain management, establish close cooperation between the company and the herdsmen, and realize scientific management from the original pile to the finished product.

Improve and optimize production links, enhance enterprise efficiency and strengthen cooperation among enterprises.

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< p > we should also pay attention to the cultivation of international brands.

Cashmere enterprises can develop their own brands by acquiring famous brands abroad or establishing brand franchised stores, so as to create an international high-end brand with clear market positioning. The brand integrates with the international market in the overall design, operation and operation mode, and carries out the overall marketing plan and design of the brand image, so as to enhance brand awareness and enrich the brand connotation.

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< p > some experts said that in developing the cashmere industry, we should strengthen the construction of the Cultural Association of cashmere industry, and let the association assist the government in adopting effective industrial development policies and standardized market operation mechanism to realize the efficient development of cashmere products and industrial culture.

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