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Total Revenue: Nine Enterprises Increased By Nearly 40%.

2013/7/15 21:22:00 34

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to a certain extent, men's wear listed enterprises are the "weathervane" of the whole domestic men's clothing industry.

Their operating conditions, latest business ideas and trends reflect the status and ideas of the whole men's wear industry.

we will analyze, contrast and sort out the business situation of 13 men's clothing listed companies in 2012, including YOUNGOR, Shanshan, China, Hinur, China, Busen, Hong Kong, Japan, and so on.

At the same time, we will also summarize and analyze some common trends and ideas in their current brand management.

although there are differences in the positioning of the 13 enterprises, such as the card slave road is more high-end than other enterprises, there are still some processing businesses under Dayang creation and Meyer, etc., but in order to have more intuitive feelings, they will still be compared.

In fact, there are many commonalities in their business ideas.

total revenue: the nine enterprises have the highest growth rate of nearly 40%, /p >

although the quality and profitability of an enterprise can not be judged solely from its scale, generally speaking, total business income is an important indicator that directly reflects the size and overall strength of an enterprise.

from the point of view of revenue, the 13 largest listed companies in men's clothing industry in 2012, the highest revenue was YOUNGOR, which was 10 billion 733 million yuan, down 6.99% compared to the same period last year. After deducting the real estate and investment sector, the brand < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > Business Camp received the highest YOUNGOR, which was 4 billion 83 million 164 thousand and 500 yuan.

Second of the total revenue is Shanshan stock, which is 3 billion 755 million 890 thousand yuan, up 25.11% over the same period last year, but the income of clothing business of Shanshan Group is only 1 billion 802 million 440 thousand yuan, up 6.34% from the same period last year. If it is ranked, it will rank sixth.

It is the biggest difference in total revenue and clothing business revenue ranking.

Seven wolves total revenue of 3 billion 476 million 991 thousand and 100 yuan, ranking third, an increase of 19.05% over the same period, of which the main clothing business revenue of 3 billion 312 million 50 thousand and 300 yuan, still ranked third.

China's lon's revenue is 2 billion 793 million 400 thousand yuan, ranking fourth, up 3.15% over the same period last year. The revenue of nine Mu Wang is 2 billion 601 million yuan, ranking fifth, up 15.20% over the same period last year.

Reported bird revenue 2 billion 254 million yuan, ranking sixth, an increase of 11.13% over the same period.

The main revenue of red bean stock is 1 billion 606 million 923 thousand and 700 yuan, ranking seventh, down 8.97% compared with the same period last year. Its clothing business revenue is 933 million 925 thousand and 800 yuan. If it ranks eighth, it will increase 14.56% over the same period last year.

Hinur revenue 1 billion 179 million 422 thousand and 300 yuan, ranking eighth, an increase of 2.76% over the same period.

Dayang's main revenue was 856 million 128 thousand and 200 yuan, ranking ninth, down 11.17% compared to the same period last year, but its domestic clothing sales revenue was 265 million yuan, a decrease of 29.83% over the same period last year.

If this ranking is taken, it should rank twelve.

Busen's stock revenue was 653 million 429 thousand and 700 yuan, ranking tenth, a year-on-year decrease of 8.56%; its domestic sales revenue was 600 million 364 thousand yuan, down 5.09% compared with the same period last year; if it is ranked according to domestic income, it should be eleven.

George white camp collected 640 million 978 thousand and 500 yuan, ranking eleven, an increase of 8.69% over the same period last year.

Card slave road revenue 636 million yuan, ranking twelve, an increase of 37.86% over the same period.

Meyer total revenue of 616 million 500 thousand yuan, ranking thirteen, an increase of 6.79% over the same period, but Midea brand men's clothing revenue of 247 million 800 thousand yuan, if ranked according to this, the last place, an increase of 3.37% over the same period.

from the perspective of scale, YOUNGOR, a diversified business, is a well deserved "boss". Its revenue has gone up to tens of billions of dollars, which has opened at least two orders of magnitude "Echelon" for enterprises with less than 1 billion yuan in revenue.

Even from the perspective of clothing revenue, it is still "boss".

in the field of business casual wear, the seven wolves are the "oldest". The income scale close to 3 billion 500 million yuan has a great gap with that of Lelo and nine Mu Wang, and has the leading edge.

And China's real estate is equal to the king of nine mu, and the scale of revenue is within 200 million yuan.

Less than P, the growth of commercial birds is better. The scale of 2 billion 254 million yuan can be the same as "nine orders" and "Lun Lang" in the same order of magnitude.

Compared with P, Hinur, Dang Yang, Busen, George White, and card slave road have a smaller scale. Except for Hinur's revenue of just over 1 billion yuan, others are below 1 billion yuan.

Of course, for such high-end positioning enterprises such as Ka Nu Di Road, it does not win the scale. It values profit margins and value-added products.

overall, the trend of differentiation in the men's camp is obvious, and the stronger the stronger is the overall trend.

13 enterprises, 4 enterprises total revenue declined, namely YOUNGOR, Hong Kong stock, Dayang creation and Busen shares.

YOUNGOR and Hong Kong share revenue reduction is dragged down by multiple business sectors such as real estate.

Dayang creation and Busen shares both have their own brands and processing businesses, which are dragged down by the processing business and are under great pressure.

This is also an important reason for their pformation to domestic brand enterprises in recent years.

However, the same type of enterprise Mei Er Ya has achieved good results, total revenue and men's brand revenue are growing.

on the clothing sector, in the 10 enterprises with increased revenue (including red beans), although the overall positioning of the high-end card Nu Di road is not large, the growth rate is the largest, up to 37.86%; the seven wolves also reach a high growth rate of 19.05% digits; the growth rate of revenue of nine herdles, red bean clothing and news birds is also double-digit, ranking third, fourth, fifth respectively.

The growth of the other companies is in the single digits.

net profit: seven liters and six drops. Some enterprises performed well,

net profit is the main index to measure the efficiency of an enterprise.

The more net profit, the better the operating efficiency of enterprises. The higher the net profit margin, the stronger the profitability.

from the perspective of net profit, the overall net profit of YOUNGOR ranked first in 2012, which was 1 billion 598 million 604 thousand and 800 yuan, down 9.3% compared with the same period last year. Net profit after deducting non profits was 1 billion 768 million yuan, up 46.04% from the same period last year.

From the perspective of clothing business, a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > net profit is still ranked first, which is 818 million 478 thousand and 200 yuan, an increase of 18.47% over the same period.

Shanshan stock rank second, net profit 158 million 850 thousand yuan, year-on-year increase of 3.56%; net profit after deducting Non Profits 80 million 640 thousand yuan, down 7.90% compared with the same period last year.

But judging from the clothing business, the net profit of Shanshan stock in 2012 was only 8 million 500 thousand yuan, down 85.60% compared to the same period last year.

If it is ranked according to the above, it is the last place.

P > Third, the net profit of the shareholders of the parent company was 668 million yuan, 29.07%, and the total profit was 772 million yuan, up 28.35%.

China ranked fourth, with net profit of 627 million yuan, an increase of 0.6% over the same period last year, and net profit margin decreased by 0.6% to 22.4%. Operating profit was 709 million 400 thousand yuan, up 0.8% over the same period last year, and the operating profit margin decreased from 26% to 25.4%.

Seven wolves ranked fifth, net profit of 561 million 116 thousand yuan, an increase of 36.09% over the same period, and realized a total profit of 753 million 29 thousand and 900 yuan, up 54.24% over the same period last year.

The wedding bird ranked sixth, with a net profit of 477 million 600 thousand yuan, an increase of 29.68% over the same period last year, and operating profit of 486 million 600 thousand yuan, up 15.16% over the same period last year.

Card slave road ranked seventh, net profit of 176 million 900 thousand yuan, an increase of 61.79% over the same period, the total profit of 216 million yuan.

Less than eighth P, net profit was 139 million 850 thousand and 400 yuan, a decrease of 29.75% compared with the same period last year. The total profit was 164 million 713 thousand and 200 yuan, a decrease of 29.74% compared with the same period last year.

Dayang creation ranked ninth, with a net profit of 105 million 214 thousand and 100 yuan, a year-on-year drop of 28.09%, and a total profit of 143 million 173 thousand and 400 yuan, down 26.56% from the same period last year.

George White ranked tenth, with net profit of 95 million 501 thousand and 700 yuan, up 1.34% over the same period last year.

Busen shares ranked eleven, with net profit of 40 million 163 thousand yuan, a year-on-year decrease of 23.98% and a total profit of 58 million 736 thousand and 100 yuan, down 17.67% from the same period last year.

Red beans shares twelve, net profit of 27 million 645 thousand and 800 yuan, down 18.66% over the same period last year.

Meyer ranked thirteen, net profit of 15 million 616 thousand and 200 yuan, down 43.85% compared to the same period; net profit after deducting Non Profits 11 million 835 thousand and 400 yuan, down 56.99% compared to the same period.

Among the 13 enterprises, there were 6 enterprises with comprehensive net profit decreasing, namely, YOUNGOR, Hinur, Dayang creation, Busen, Hong Kong stock and Meyer.

in which YOUNGOR's overall net profit decline is dragged down by investment business; from its clothing business alone, its net profit is in the two digit growth state.

While the comprehensive net profit growth of Shanshan Group is driven by the high growth of lithium battery business; from the clothing business alone, net profit has dropped by 85.60%, which is due to the adjustment of multi brand business in the company during the year.

And its integration of multi brand business will be reflected in the next few years.

these two enterprises are firmly pursuing diversification strategy.

The vigorous development of real estate, lithium battery and investment has made more factors affecting the performance change.

The profitability of men's clothing listed companies such as P, Busen, and Meyer is not optimistic.

On the one hand, the stronger the strength of the leading enterprises, the more competitive pressure they are.

On the other hand, they are pformed from the processing enterprises. They must stick to the existing high-end processing advantages, and be aware of the pressure and risk to pform their retail brand operation.

From now on, their pformation is still a long way to go.

in the 7 enterprises with comprehensive net profit growth, the high-end positioning of the card slave road increased by 61.79%, the largest increase; the net profit of the three dominant enterprises of the seven wolves, the news birds and the nine herdmen also achieved a double-digit high growth of 30%, which shows that their profitability can be seen.

strong > gross profit margin: the proportion of enterprises in 39%-50% range is about 46%, /p >

gross profit margin is another important index to measure the profitability of enterprises, which is directly related to the total profit of enterprises.

Under the same tax rate, the gross profit margin determines the net profit of the enterprise.

from the perspective of gross profit margin, the gross profit rate of card slave road ranked first in 2012, 66.75%, an increase of 3.77% over the same period last year.

The gross profit margin of YOUNGOR's brand clothing sector ranked second, 65.09%, down 1.7% from the same period last year.

The news bird's gross profit margin was third, 62.14%, up 3.27% over the same period last year.

the gross profit margin of Jomoo king is fourth, 57.79%, up 2% from the same period last year.

The gross profit margin of brand clothing was fifth, 47.69%, down 0.53% from the same period last year.

The gross profit margin of the seven wolves was sixth, 45.48%, up 4.28% from the same period last year.

George White professional wear gross profit margin was seventh, 45.46%, an increase of 0.26% over last year.

Meyer consolidated gross margin was eighth, 40.91%, an increase of 0.02% over the same period, but its brand men's gross profit margin was 56.04%, an increase of 4.45%.

China's gross profit margin was ninth, 40.2%, up 1.2% from the same period last year.

Busen's domestic brand apparel gross margin is tenth, 39.36%, up 7.29% from the same period last year.

The gross profit margin of Hong Kong stock was eleventh, 32.2%, an increase of 5.58 percentage points.

The gross margin of Dayang creation was twelfth, 30.01%, down 2.43% from the same period last year.

The total gross profit margin of Shanshan shares was thirteenth, 22.76%, down 1.67 percentage points from 24.43% in the same period in 2011.

in the 13 enterprises, the first rate of gross profit rate of card slave road is once again highlighting the high value-added value of its high-end brand.

The gross profit margin of YOUNGOR's brand clothing is almost the same as that of the card slave Road, and its gross profit margin is higher than 60%, which shows that their brand profitability is 65%.

in the "three giants" of business and leisure, although the size of the king is not as big as that of the seven wolves, its gross profit margin is 12 percentage points higher than that of the other.

George, a professional clothing company, has a relatively stable white hair interest rate, which is not inferior to that of the seven wolves, or even higher than that of China.

In P > 13 enterprises, there are 3 enterprises with gross margins above 60%, accounting for about 23%, and 1 enterprises in 50%-60%, accounting for about 7.6%. There are 6 enterprises in 39%-50%, accounting for about 46%, which accounts for the highest proportion.

It can be seen that for the men's clothing listed companies with brand appeal, the gross margin level of about 45% is a relatively normal state.

there are 4 enterprises with gross profit margin falling in the same period last year, namely, YOUNGOR, the brand of men, the creation of Da Yang and the company of Shanshan.

The price margin of Shanshan stock dropped, ranking last, caused by the sharp decline in the gross profit margin of lithium battery business.

there is a phenomenon in 9 enterprises with gross margin increasing. The gross profit margin of Busen's domestic brand and Mir brand menswear increased considerably.

This shows that for the processed enterprises, the pformation of retail brand construction means higher brand value and profit for them, which may be the right way.