The Pformation Of Zhengzhou Textile And Garment Industry Has Led To "New Landmark Of Clothing".

< p > "where is the trip to Central Plains, please go to Zhengzhou Asia!" in the early 90s of last century, no matter in Henan Zhengzhou or throughout the country, many people remember such a slogan.

In many people's eyes, Asia's shopping mall in Zhengzhou was once a landmark landmark in Zhengzhou and even in the whole country. It also opened a new chapter in the commercial prosperity of China's reform and opening up.

But as time goes on, Asia, once the premier Chinese business representative, has become the symbol of the first commercial war between China and Zhengzhou. Now it seems that it is difficult for people to blurt out similar landmark commercial real estate projects.

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< p > < strong > business pformation can not wait for < /strong > /p >

< p > in Zhengzhou, as long as it brings up commercial real estate projects or business circles, it can not fail to mention 27 business circles and railway station business circles.

Speaking of the 27 business circle, many people think of the vicinity of the Zhengzhou 27 memorial tower. In fact, the 27 business circles in the traditional sense refer to the 27 kilometer memorial tower as the core, with a radiating radius of 2 km, involving 27 districts, Guancheng District, and Jinshui District 3 administrative regions.

And the railway station business circle is still in a "tiny place". In addition to gathering silver based trading city, world trade mall, Jin Rong < a target= "_blank" href= "http://www.91se91.com/" > clothing wholesale market, such as "/a" city, Tian Rong fashion city, Sheng he Knitting wholesale market, Qian Tang clothing city, "don" road "a" href= "http://www.91se91.com/news/index_c.asp" > clothing wholesale center "/a" and other wholesale clothing market, there are more than 10 small commodities markets, such as Huambo mall, Henan Jinlin market, Zhongtian market, Zhongzhou shopping mall and so on.

According to incomplete statistics, at present, the total wholesale market of Zhengzhou Railway Station is 1 million square meters, with an annual turnover of 80 billion yuan. The Zhengzhou Railway Station clothing trade circle has become a veritable wharf and distributing center for central clothing trade. The development of many years has made it the leading clothing trade center in the country.

Despite the unparalleled advantages of passenger flow and geographical advantages, warehouses, stalls, parking, fire and other problems have seriously restricted the further growth and strength of this area, and even restricted the upgrading of the traditional business circle.

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< p > since the appearance of Dun road garment stalls in the late 80s of last century, the railway station business circle has developed and improved in the past 20 years. With the enlarging of the urban framework, the perfection of modern pportation system and the presence of foreign commercial predators, the "commercial gene" is also constantly upgrading, and people's consumption concepts and investment ideas are beginning to change.

Some markets are gradually developing towards the direction of special clothing management. Dun Mei Road has formed the wholesale advantage of low-grade clothing. Qian Tang, Yi Cheng and Tian Rong and Jin Rong are mainly middle and low class clothing wholesalers. Silver base, Jincheng and Hengtai are mainly middle and high grade < a target= "_blank" href= "http:// www.91se91.com/" > dress > /a > wholesale and retail.

In recent years, more high-end business has begun to appear. For example, the "big family area" of the world trade mall covers not only commerce but also 30 floors and 100 meters high office buildings, and opens the prelude to the commercial market of the railway station from the wholesale market to the commercial area.

And the first avenue used advanced business mode, successfully built underground professional market, has become a new main force of the railway station business circle.

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< p > "our brand is in the" big family area "of the world trade mall. The following are the small stalls of < a href=" http://www.91se91.com "> clothing wholesale > /a. Generally speaking, the grades of those small stalls are still very low, and there are many counterfeit clothing with" edge ball ".

In the large area of Zhengzhou World Trade mall, the head of a clothing brand agent told reporters, "although the" big area "is concentrated in better brands, the overall level is not very high. Compared with the brands in Jiangsu, Shanghai and Guangzhou, there is still a big gap in the level. Let's imagine, which brand is willing to cross the street with these mixed fish stalls?" < /p >

< p > the boss said many people who are engaged in the clothing business here.

Indeed, many of these stalls are obscure, or even many small brands that do not even have brand names.

In a mouth marked by a famous brand "big mouth monkey", the reporter saw a "big mouth" T-shirt with 19 yuan each.

But the brand of the so-called "big household" brand is higher than these small stalls, but on the whole, the difference is still self-evident compared with the brands that sell hundreds of millions of dollars in Guangdong, Jiangsu and other places.

While this business district is expanding at the same time, the overall level of business circle is not high, and the uneven status of brands and products also restricts the development of Henan's clothing industry to a higher level.

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< p > < strong > pformation period gives birth to new landmark < /strong > /p >

< p > look at the development of Zhengzhou Railway Station business circle in recent years, it is easy to find that although the shape and format of the business circle are changing constantly, this change has not fundamentally changed the overall low grade, repeated construction and disorderly competition.

"Due to the inherent defects in the prior planning, the fire hazard has become a major injury that restricts the development of the wholesale market.

In recent years, there have been reports of fires in the wholesale market of the railway station.

It is not only a hidden danger of fire, but also a big obstacle to the pportation of hardware and equipment. Intensive traffic, traffic flow and serious shortage of parking lots make the wholesale business encounter bottlenecks.

In addition, the dirty and messy environment has seriously affected the image of the city.

Zhang Zhe, the project marketing director of the international trade center in Daguan, central Zhengzhou, said.

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< p > during the visit, it was also discovered that, as Zhang Zhe said, the vendors, passengers and shuttles at the crossroads of the silver based trading city were intertwined with the large and small hand driven freight cars and taxis, which seemed to turn this into a large "market fair". This kind of business circle is not commensurate with the birthplace of the Central Plains and the commercial myth of Zhengzhou.

In such an environment, it is not surprising to hear some complaints about brands that have further expanded their business.

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"P >" those small stalls, can only be said to be low-grade stalls, it is difficult to become bigger and stronger, and we want to do in the "a href=" http://www.91se91.com "clothing industry < /a" to do something, but it is hard to find the right place in Zhengzhou.

In Zhengzhou, silver based trading mall and World Trade mall "big area" brand merchants are feeling, "if the market is all these small fish and shrimp occupy the mainstream, no doubt will lower the overall level of Zhengzhou business circle, we even have a great ability is also very difficult to outshine itself, unless we leave here to other areas.

But then again, why can't there be a large clothing market in Zhengzhou with such a good geographical location, such as Guangzhou and Shanghai? Although there are large areas in the silver base and the world trade organization, we always feel that the demand for brand development in the future is still insufficient. Now people's consumption consciousness is ahead of schedule. How can the construction and planning of the market fail to advance? "< /p >

These two words once again remind reporters of Asia, because of the advance, the flag raising ceremony in Asia, the model team in Asia, and the elevator attendants in Asia, at that time, all of these things were unthinkable, which made Asia a commercial benchmark overnight, and also achieved the myth of the development of its P business model.

And now the railway station clothing wholesale business circle, need is such a advance, need is such a myth.

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< p > "central Grand View International Trade Center, which is built ahead of the market benchmarking, which will once again become a new landmark in Zhengzhou, Henan and even the whole country."

Zhang Zhe said, "at the same time, it provides a better platform for the overall pformation of the industry of" a href= "http://www.91se91.com > Henan apparel /a."

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< p > Zhang Zhe's remarks surprised the reporter, because in today's business circle, it is far from simple to create a commercial project to achieve a myth.

But when the blueprint of the Central International Business Center was displayed in front of reporters, we couldn't help marveling at the overall planning and level of the project.

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< p > "central Grand View International Trade Center" is the key project of the Zhengzhou municipal government in 2013. Our goal is to build it into the largest, the highest and the most complete garment trading hub in the region, making it the turning point of the pformation and pformation of the railway station business circle.

Zhang Zhe introduced, "the location of this project is the former Tianrong clothing city, which is located in the silver based trading city, which is located here because of the excellent location and mature business atmosphere."

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People who have seen the early stage planning of the project will be shocked by its subversive ideas and diversified formats. The design of the "double first floor" and "one flower four leaf" design can be described as ingenious. The central T square and the corridor with nearly 3800 square meters will cover 4 business entities, including large commercial, Grade A office buildings, high-end hotels, hotel apartments, leisure and entertainment centers, catering and so on. The 4 commercial bodies are organically linked.

It's like four green leaves around a budding flower, with graceful posture fixed into a beautiful urban landscape.

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"P >" central grand view international trade center is located in the core area of Zhengzhou Railway Station. It is located at the intersection of three subway lines, covering an area of about 40 thousand square meters, with a total construction area of 500 thousand square meters.

Project positioning, "500 thousand square meters superimposed clothing trading hub", is the first commercial convergence in the railway station business area, including commercial shops along the street, exhibition and shopping malls, brand big view, big name headquarters, cloud food, star rated hotels, Hope Land Executive Serviced Apartment, electric power office buildings and so on. It integrates brand exhibition, exhibition and release, trade office, e-commerce, entertainment and entertainment, catering, hotels and business as a whole. < a href= "http://www.91se91.com > > dress and apparel > /a > super trade complex."

Zhang Zhe said.

It is understood that in addition to the first floor along the street about 1800 meters of fashionable pedestrian street, the main entrance of the project through the ladder design will direct the flow of people to the three floor, the three floor of the T atrium will combine the project organically, can effectively aggregate and disperse the flow of people, people can enter the different characteristics of the building for free shopping.

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< p > according to song youth introduction of design director of architectural landscape design office, Zhengzhou University, the project will become the largest commercial project of the railway station, which can cover the business needs of the middle and lower reaches of the garment industry and become one of the main landmarks of the region.

There is no doubt that only in terms of project hardware, there is no doubt that in the upgrading of professional market, there is no doubt that the central international business center has taken the lead in the industry.

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< p > recently, the Zhengzhou municipal government has issued guidance to prepare for the construction of Zhengzhou commercial center in a period of 3 years in a systematic manner to enhance Zhengzhou's commercial status in the whole country. The 27 square and its coverage area will be built as a famous commercial center in the future. Under the guidance of this general direction, a large number of large volume commercial projects are competing with each other. The gathering of these high-end projects will surely promote the rapid pformation of Zhengzhou's old business circles to new formats and new business circles. In this critical pition period, the center of Zhengzhou will undoubtedly become the highlight of Zhengzhou's next landmark.

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