New Concept Of Home Textiles Frequent Purchase Do Not Blindly Follow Suit

Beauty, magnetic therapy, sleep, create a new concept of sleep. This is not the slogan of health products, but the "new function" of some home textile products. In some large shopping malls and supermarkets, quilts, pillows and other home textile products are keen to play concept cards. Although the products are selling very expensive, businesses are often vague about their "magical" functions and have exaggerated publicity.

　　 New concepts are frequent.

In Beijing century Jin Yuan SHOPPING MALL (super large shopping center), bedding is not only satisfied with the warmth retention function, magnetic therapy quilt, beauty quilt, far-infrared quilt and other products are dazzling, new concepts are frequent, let people see dazzling.

"A quilt with a price tag of 1699 yuan is said to be negative antibacterial. The price tag is 1768 yuan, and the bed is also written with skin beauty. There are so many quilts, and the price is enough. " In the shopping mall, a big circle was made, and Ms. Wang, who wanted to buy a bed, was not bold enough to sell.

When I saw the author's interest in high-end products, a salesperson immediately recommended a quilt called "beauty skin, magnetic therapy, sleep, create a new sleep concept", the price of up to 2300 yuan / bed. As for the reasons why the quilt has such magical functions, the salesperson said, "I don't know, either. This is what the manufacturer's propaganda material says."

In addition, there are many health pillows, which are made of lavender, kapok, cassia seed and chrysanthemum, and each price ranges from 40 yuan to 1000 yuan. There is also a beauty pillow that can adjust the female body function during sleep. By controlling hormone secretion, it can nourish and nourish the skin and promote blood circulation.

　 Exaggerated function

According to the insiders, at present, China only has health functions for transmitting far-infrared rays and producing magnetic fields. Spin The relevant production standards of products, and for other textile products which claim to have other functions, there are no relevant production standards at present, most of them are flickering. Even the far-infrared quilt is not so magical as the merchant publicize.

A salesperson who sells far infrared quilts says that their quilt is made of far-infrared polyester fibers, which can promote the microcirculation of human blood, enhance metabolism and enhance immunity. More importantly, far infrared rays can resonate with the water molecules in the air and turn them into independent water molecules, thereby enhancing the oxygen content of the human body and enhancing the vitality of cells. Although it is very mysterious, there are only three characters in the packaging of the product: far infrared, but no description of these functions is seen.

The survey found that many consumers who buy far-infrared quilts go to health care functions. Beijing consumer Mr. He said: "usually busy at work, there is no time to go to the gym, it is said that far infrared things have health care function. In the evening, the quilt is covered, hoping to have some effect." Another consumer said he bought the far-infrared quilt for his parents. "There are quilts at home. The reason why you buy this quilt is to look at its health function and make the old man happy."

So, is the far-infrared quilt magic as advertised by merchants? Joe de path, an expert in China's Geriatric Health Association, said that the function of far-infrared is exaggerated. Because theoretically, any object can produce far infrared radiation, but the temperature of excitation is different. Under normal circumstances, far infrared thermal insulation is carried out by weaving the ceramic fibers into the quilt to emit far infrared rays, and ceramic fibers can only be stimulated at a temperature of 40 ~50 C to produce a lot of far-infrared rays. That is to say, if we want to make the quilt produce far infrared radiation, we need at least 40 degrees Celsius, and the temperature of human body is impossible to reach so high.

　 Don't blindly follow suit.

There are also some consumers questioned about this functional home textiles. Tongzhou, Beijing, Zhao said: "these propaganda products are too fancy, not true, the effect is not guaranteed, or choose ordinary products to make people feel at ease, so as not to spend more money!"

Aunt Wang, who is buying seven holes at Carrefour supermarket, said she was still used to ordinary quilts. She said, "the quality of sleep is not very good at age. My daughter-in-law bought me a sleeping quilt specially, but I can't get used to that smell, and I still feel comfortable using ordinary comforts."

Industry experts pointed out that for these hype of various concepts of home textiles supplies, consumers must be rational purchase, do not blindly follow suit. Wang Tiankai, President of the China Federation of textile industry, said that the quilts in the market can be divided into 3 categories: one is the cashmere quilt and the down quilt made of animal fibers, the other is silk quilts, and the other one is the hollow fiber named by nine holes and seven holes. With the progress of science and technology, more and more enterprises are trying to add more scientific and technological elements to products, so as to increase the performance price ratio of products. However, judging from the current market situation, these gimmick "soybean fiber", "Silk Velvet" and so on in the proportion of products is not large, to enhance the performance of products has also played a role in the lack of recognition. Therefore, when buying a quilt, consumers must not be confused by fancy names, and the ingredient list is the best choice. Generally speaking, 300 yuan per bed of chemical fiber quilt and quilt is a relatively moderate choice.