Pan Boan, Chairman Of Maijnu Fashion: Do Not Be President.

Pan Boan, who graduated from Finance University in 1992, successfully assigned to a state-owned bank. He worked in the credit department, serving the private enterprises in Wenzhou everyday.

At that time, he witnessed many enterprises' rapid development from small workshops to big brands, and so they had a dream:

Its own brand.

"When I first started making a brand, I didn't expect it to be so difficult. I spent ten years to witness the distance between dream and reality."

Pan Boan said.

In 2003, "Lev Eddie" was registered in Hongkong. Pan Boan almost invested all his money in the establishment of the company.

from

Cross border women's clothing industry, he is completely outsider, do not understand the women's clothing industry, do not understand the brand positioning, do not understand the market access, but no funds and platforms.

The two or three years after that were the hardest part of Pan Boan's life: a lot of money was invested, but little reward, from loans to people who had to live on borrowed money.

"At that time, it almost knocked me back to the original form."

In the early days of his business, Pan Boan said it indifferent.

"There are so many successful brands in Wenzhou that others can, and I can definitely, and there is no way out."

With confidence, Pan Boan resolutely resigned his position as bank governor and joined the ranks of private entrepreneurs in Wenzhou.

It began to sink and float.

That is, this unyielding bulls, Pan Boan's dream finally entered the reality, the company began to take the right track.

He said with emotion, "in this process, only insist.

Others see hope and choose persistence, and I see hope in persistence.

Since then, Levi Addie has begun to focus on market segmentation and find out the differences and gaps in the market. He quickly targeted the intellectually fashionable women aged 29 to 39. At the same time, he paid attention to the construction of brand image, formulated the key cultivation and development mode of second tier city marketing, and gradually found the path suitable for her brand development.

The company has also won the honorary title of "the most competitive enterprise" and "credit enterprise" successively.

Today, the Addie store has reached more than 400 stores in all parts of the country, and at the same time, there are more than 40 living fashion houses in provincial cities.

However, Pan Boan is not satisfied with the status quo. His goal is to rewrite the number of chain stores to 1200 in the next ten years.

"We have begun to develop online shopping centers."

Pan Boan recognizes the change of business pattern and believes that sticking to traditional business will inevitably be eliminated by society. The pformation mode is already imminent.

But no matter how the tide changes, Pan Boan supports pformation but not praising change. He said: "ten years of achievement is just the end of a phase. The next ten years are just beginning. In the face of the future, we have a further road to go."

It is a long-term vision to be the preferred brand of intellectual and fashionable women. "Where there is intellectual women, where there is LIFE IDEA" is Pan Boan's mission in the next ten years.

He said that in the next ten years, he would "create the leading brand of China fashion fashion ladies".