Hongkong Fashion Festival Exhibitors Also Brought The Latest Design And Special Products.

The 2014 spring summer series of the twentieth Hongkong Fashion Festival, sponsored by the Hongkong Trade Development Council (TDC), was held in Hongkong Convention and Exhibition Centre in from July 8th to 11th. This exhibition coincides with the 20th anniversary Spring Festival series of Hongkong Fashion Festival, which is affected by the international economic situation. This is not the largest one in the past. Therefore, it is more important to make articles on intensive farming. Many details reflect the commitment of the organizers to serve customers, promote economic and Trade Development, and cope with the economic cold winter with businessmen. For example, the newly established small batch purchase area is set up to reduce procurement risks, with a minimum of 20 orders. The intellectual property platform provides customers with the need for brand upgrading.

In order to match the fashion trend this year, the fashion festival in Hongkong takes the theme of Sweet Fashionland as the theme of the fashion world. This Hongkong Fashion Festival brings together more than 1260 exhibitors from 20 countries and regions, showing the latest brand design, international fashion, accessories, and all kinds of exhibitors. cloth And accessories products. Despite the impact of the world economic situation, the exhibition area of this exhibition has been reduced, but the number of exhibitors has not decreased, but the number of super booths has decreased significantly. Statistics show that the exhibition attracted more than 17 thousand buyers from 76 countries and regions, an increase of 3% over last year.

During the exhibition, Hongkong TDC organized 88 buyers from 45 countries and regions to visit and purchase, including nearly 5000 buyers, including famous fashion brands, large chain stores and distributors, such as House of Quirky in Australia, Cavalera in Brazil, AEON in China, AEON in Japan, Top in Poland, Ledi in Russia, Zalora in Singapore, Truworths in South Africa, Internet family in Taiwan, UAE and Vietnam.

This year's Hongkong Fashion Festival has added three exhibition areas, men's wear Gallery, packaging and design area and small batch purchase area, to cater to the different needs of the global buyers. Men's fashion clothing With the increasing demand for accessories, the independence became a special area to show men's fashion clothes. The packaging and design area has different design options and materials.

The small batch procurement area is the highlight of the current Hongkong Fashion Festival. The exhibition area is small, but there are nearly 150 counters and hangers, showing products that can be purchased in small quantities. The form is similar to the grid shop. According to Chen Shuling, the representative of the organizer, the exhibition is mainly based on the local Hongkong. Designer And small businesses. The volume of the exhibition area is very small, generally 20 pieces can be done. It is specially set up for those customers who have trial marketing needs. Some fast selling brands and fashion brands can be purchased on a small scale here, and trial marketing is suitable for large single purchase. At present, the economic situation is not good, buyer buying is very cautious, such small batch purchase can help buyers reduce risk, this is part of the Hongkong TDC exhibition customer service.

In addition to the newly featured exhibition area, the traditional exhibition area is still the main part of the exhibition, including the collection of advanced fashion and designer selected fashion galleries, the display of excellent fashion brand series of brand corridors, and cowboys. Clothes & Accessories Special area, fashion jewelry world, scarf Gallery, international fashion designer world, fashion accessories, etc., to facilitate buyers to search for suitable products and suppliers.

Exhibitors also brought the latest design and special products. For example, the functional LELA of Hongkong brand LELA LOVE has millions of tiny capsules. When walking, the capsules will be dissolved with friction, releasing skin care essence, moisturizing and moisturizing effects. In addition, Rick Hung, a Singapore designer, focuses on men's clothing design. The products are available from suit to casual wear and tailored for Asian men. Russian women's clothing brand FORZA VIVA takes gorgeous retro style, using a large number of flower patterns, colorful.