Double Star Successfully Realizes Market Breakthrough

Since the beginning of this year, the double star group has accelerated the pformation of the development mode and implemented the structural adjustment of the fittest and fittest in the face of the severe situation of rising production costs, tightening domestic credit policies, appreciating the renminbi and slowing international demand, thus successfully achieving the "breakout" of the market.

In the first half of the year, the group digested the 310 million yuan of unfavorable factors caused by the rising price of raw materials through technology and management innovation, and realized sales revenue of 6 billion 70 million yuan, an increase of 20% over the same period last year.

Faced with the negative factors, the two star realized that only the enterprises with their own brands and technological content and core competitiveness will stand out.

For this reason, binaries are guided by technology, backed by management, actively mobilize all staff to innovate, make good use of incentive mechanism, encourage and mobilize every employee to accelerate the pace of technological innovation, and improve their ability of independent innovation.

For example, in the case of rising steel prices and squeezing profit margins, the company has organized technical strength for more than three months, and developed two stage forming machines for semi steel radial tire that meet the domestic advanced level and meet the market demand. In the case of substantial increases in raw materials such as rubber and shoe upper cloth, all footwear manufacturers of the double star have increased the development of high-end products and personalized products, developed various kinds of professional sports shoes, leisure sports shoes, electrician shoes and so on, and successfully set foot in outdoor products. The double star tire industry has accelerated the adjustment of product structure and accelerated the production of all steel radial truck tires, which has found a new profit growth point for occupying high-end market.

The two stars also make an effort to save and reduce consumption, and actively implement the "family consumption management law", so that every process on the double star production line becomes an independent accounting unit and a quality management unit.

In Qingdao double star tire company, through the implementation of the "family consumption management law", the equipment overhaul was avoided for 4 days a month, and the equipment maintenance cost was greatly reduced under the premise of ensuring the product's excellent and good rate.